Apple Could Ban Apps That Don't Follow iOS 14 Anti-Tracking Rules, Says Software Chief Craig Federighi

Apple's software engineering chief Craig Federighi has warned developers to "play by the rules" as they relate to Apple's upcoming anti-tracking policy for iOS 14, or their apps could be removed from the App Store.

ios 14 tracking permission prompt
Starting early next year, iOS 14 will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were. While it was originally supposed to arrive with iOS 14 earlier this year, Apple postponed the feature until early 2021 to give developers more time to accommodate it.

Major app developers and ad networks like Facebook have since spoken out against the feature, claiming that Apple's anti-tracking efforts are anticompetitive and will impact small businesses. Apple says that it is concerned about users being tracked without their consent and having their data bundled and resold by advertising networks. Tracking across apps and websites owned by multiple companies and data sold by data brokers can be "invasive and "creepy," according to Apple.

Although Apple has delayed introduction of the new policy, all apps will be expected to abide by Apple's App Tracking Transparency Rules once they come into effect. Speaking to The Telegraph, Federighi said:

"There will be policy enforcement. Any form or mechanism of tracking a user for advertising or for providing information to data brokers will have to ask for permissions. Failure to do so is a violation of App Store policy… and are grounds for having an app removed."

Federighi also emphasized that Apple expects advertisers to adapt to the change, and suggested that social media platforms had no choice but to conform to the new policy: "The largest players understand they have to play by the rules here," he told The Telegraph, adding that despite inevitable "spirited debate," he believed they would work to find a solution.

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Top Rated Comments

iAFC Avatar
45 months ago
This is one of the main reasons I'll never even consider switching to Android.
Score: 19 Votes (Like | Disagree)
Caliber26 Avatar
45 months ago
Being trapped inside a walled garden with Craig Federighi is what dreams are made of.
Score: 15 Votes (Like | Disagree)
GeoStructural Avatar
45 months ago
This is one move I support. Go Apple!
Score: 15 Votes (Like | Disagree)
DinkThifferent Avatar
45 months ago
New lawsuits by WeTotallyDoNotTrackAndSellYourInfo Inc. in 3...2...1....
Score: 8 Votes (Like | Disagree)
hybrid_x Avatar
45 months ago
I fully support this. Google and Facebook can keep their hands off my data, thanks.
Score: 7 Votes (Like | Disagree)
and 1989 others Avatar
45 months ago
Cannot wait for Zuckerberg and Dorsey to find out. I'll grab some snacks.
Score: 4 Votes (Like | Disagree)