Apple's Fitness Technologies Director Jay Blahnik Talks Fitness+ Ahead of Launch

Apple Fitness+ is set to launch on December 14, and ahead of its debut, Apple's senior director of fitness technologies Jay Blahnik did an interview with WSJ. Magazine to answer some questions about Apple's newest streaming service.

applefitnesswatchandiphone
Though now is an excellent time for a home workout program, Apple has been developing Fitness+ for more than five years. Apple has recruited a total of 21 trainers after an "intensive search" where "no gym was too gritty to visit." Fitness+ syncs the Apple Watch to the Apple TV, iPad, or iPhone so you can see progress, including relative to others. "Metrics is motivation," said Blahnik of the feature.

The metrics react to the things the trainer says and the things that you do. We believe that makes it much more immersive than simply following content that's available anywhere else.

Apple Fitness+ has a robust recommendation engine to suggest workouts to people. "We always say: it shouldn't take 20 minutes to find a 20 minute workout," said Blahnik. Fitness+ suggestions will work based on the workouts that you've done, with some gentle encouragement to try other workout types.

The service is meant to be "equipment agnostic." Many of the workouts can be done with no equipment, and others, such as cycling, will work with existing equipment from many brands. It's also designed for users of all levels.

We love the fact that [Fitness+] is integrated with Apple Watch. It's really inclusive. We put music at the center to motivate a wide variety of people. We've made it really easy to find your next workout, whether you're a beginner or not, and allowed you to use it across all your screens. We treat all areas that we get engaged with as marathons, not sprints.

Apple Fitness+ will come with a three month free trial for anyone who purchased an Apple Watch Series 6, Series 3, or SE after the September 15 launch of those devices. The service will be accessible through the Fitness app on ‌iPhone‌, ‌iPad‌, and ‌Apple TV‌.

Top Rated Comments

contacos Avatar
26 months ago
Since our lockdown is never going to end, I might give this a chance. I am getting bored of my life. I am pretty much stuck in Groundhog Day. Perfectly timed
Score: 7 Votes (Like | Disagree)
coolfactor Avatar
26 months ago

I guess they have completely toppes out out on ideas to advance hardware. Because otherwise this is a non starter. Way off track for core business. Here just make good hardware and get the hell out the way.

What next? Apple juice brand ?
Apple is about experience and lifestyle. They are about their customers having the best possible experience, not just about selling products. There's a notable difference there.

Dell will sell you their crappy computers running Windows. They don't care how bad Windows is... they just want to sell hardware and then move onto the next customer.

Apple is a hardware+software company in order to deliver the best possible experience. Fitness+ is exactly that, so it's very much core to their business.

We can all agree that the world needs every push to encourage more fitness that it can get, right? If you think about it, Apple is merely course-correcting a world that they helped to create. The explosion in popularity of digital devices has created a world where too many people live behind their screens all day long. That's not good for health. So they have a responsibility to transform that world to a healthier one. Fitness+ is an effort to do that.
Score: 4 Votes (Like | Disagree)
btrach144 Avatar
26 months ago

I hate Peloton.
Just got the bike+ and love the GymKit integration. Peloton is awesome!
Score: 4 Votes (Like | Disagree)
Apple_Robert Avatar
26 months ago
Good on Apple for giving people another venue to work out. I hope it helps a lot of people.
Score: 4 Votes (Like | Disagree)
jrath1 Avatar
26 months ago
Can two family members with apple watch's do a workout together?
Score: 4 Votes (Like | Disagree)
clcnyc Avatar
26 months ago
This is very exciting to me. I was an avid gym goer until March, and there’s no way in hell I’ll step foot in a Petri dish gym until who knows when, so this is very welcome. Hopefully I’ll be able to ditch my daily burn and Fitbod subscriptions for this!
Score: 3 Votes (Like | Disagree)

Related Stories

fitness plus

UnitedHealthcare Offering Insured Members Free Year of Apple Fitness+

Friday September 24, 2021 3:55 am PDT by
Health insurance provider UnitedHealthcare has announced that a 12-month subscription to Apple Fitness+ will be provided to its fully insured members at no extra cost. Starting November 1, members who already own an Apple Watch will be able to sign up for a yearlong Apple Fitness+ subscription for free. According to UnitedHealthcare, this covers about 3 million of its members across most...
Apple fitness plus feature

Fitness+ Gains Pilates and Guided Meditation Workouts, Including New 'Workouts to Get Ready for Snow Season'

Monday September 27, 2021 3:41 am PDT by
Apple today added Guided Meditations and Pilates to Apple Fitness+, expanding the existing catalog of workout types already available on the service ahead of a significant expansion of 15+ additional countries later this year. During the last Apple event earlier this month, Apple announced it would be expanding Fitness+ with Guided Meditations. This new workout type builds on the current...
fitness

Apple Announces New Fitness+ Features Including Pilates, Group Workouts, 4K Video, and More

Tuesday September 14, 2021 10:45 am PDT by
Apple has announced several new features coming to its Apple Fitness+ subscription service, including new workout types, group workouts, and more. Apple is adding pilates workouts as a new workout type, as well as guided meditations. Not only that, Apple is bringing group workouts to the service that will function via SharePlay, allowing users to join in the same workout over iPhone, iPad,...
watchOS 8 on Apple Watch feature

Apple Releases watchOS 8.1 With SharePlay Fitness+ Group Workouts, Fall Detection Enhancements and More

Monday October 25, 2021 10:00 am PDT by
Apple today released watchOS 8.1, the first major update to the watchOS 8 operating system that launched in September. watchOS 8.1 is compatible with the Apple Watch Series 3 and later, and it comes one month after the release of watchOS 8. ‌‌watchOS ‌8.1 can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install the ...
Apple fitness plus winter update collections yoga

Apple Announces Fitness+ Workout Collections and Time to Run [Updated]

Friday January 7, 2022 6:05 am PST by
Apple today announced Collections and Time to Run for Apple Fitness+, as well as expanded Time to Walk and Artist Spotlight suites. Collections are curated series of workouts and meditations from the Fitness+ library, providing users with a new way to get motivated, remain consistent, and make progress with their sessions. Fitness+ Collections include a suggested plan to help users make...
tempo apple watch

AI Gym 'Tempo' Announces Integration With Apple Watch

Monday September 13, 2021 10:30 am PDT by
The AI-powered fitness gym "Tempo" today announced integration with the Apple Watch, allowing Tempo customers to sync their workouts and fitness and health data directly to their Apple Watch. Amongst its demographic of users, Tempo says that more than 70% are iPhone users, with a smaller 35% owning an Apple Watch. Tempo had been teasing Apple Watch integration for some time, and with it...
watchos 8 fitness

Apple Watch Introducing New Tai Chi and Pilates Workout Types in watchOS 8

Monday June 7, 2021 11:21 am PDT by
Apple today announced a few workout-related features coming to watchOS 8 and Apple Fitness+. Starting with watchOS 8, users will be able to track Tai Chi and Pilates workout styles on their Apple Watch. Apple said that the new workouts are supported by powerful custom-built heart rate and motion algorithms to provide users with accurate metrics. Apple Fitness+ is also gaining a few...
apple watch womens day

Apple Planning Apple Watch Activity Challenge for International Women's Day in March

Tuesday March 1, 2022 11:25 am PST by
Apple's next Apple Watch activity challenge is set to take place on International Women's Day, which will be celebrated on Tuesday, March 8. The Activity Challenge will show up on the Apple Watch as a notification in the days leading up to the event. To win the International Women's Day award, Apple Watch users will need to complete a workout of any kind with a length of at least 20 minutes.M...

Popular Stories

iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Still Available

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Right now we're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors....
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note: MacRumors is an affiliate partner with some of...
ipad holiday bulbs

Best Black Friday iPad Deals Still Available

Thursday November 24, 2022 12:25 pm PST by
Black Friday deals have been in full swing for the better part of a month, and now that the shopping holiday is officially here we're seeing even more solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
mac imac snowflakes

Best Black Friday iMac and MacBook Deals Still Available

Thursday November 24, 2022 1:07 pm PST by
Our Black Friday coverage continues today with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
apple watch gold ornaments

Best Black Friday Apple Watch Deals Still Available

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday this week, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate partner with some of these...