Apple Promotes AirPods Max in New 'Journey Into Sound' Ad

Apple today introduced new wireless over-ear headphones called AirPods Max, and it has since shared the first ad for the headphones on its YouTube channel. The 90-second video is titled "Journey into Sound" and shows someone wearing AirPods Max in space.


"Introducing AirPods Max," says Apple. "Computational audio. Adaptive EQ. Active Noise Cancellation. Transparency mode. Spatial audio."

Apple goes into more detail about the AirPods Max in a separate video narrated by company executives Evans Hankey, VP of Industrial Design, and Gary Geaves, VP of Acoustics. The video is set to the song "Empty Dancefloor" by Soulwax.


"High-fidelity audio," says Apple. "Active Noise Cancellation with Transparency mode. Spatial audio for theater-like sound that surrounds you. Stunning design with an exceptional fit. All with the effortless magic of AirPods."

Related Roundup: AirPods Max
Buyer's Guide: AirPods Max (Buy Now)
Related Forum: AirPods

Top Rated Comments

djcerla Avatar
9 months ago
1969: landing on the Moon.
2020: landing on the Couch.
Score: 20 Votes (Like | Disagree)
Mr. Dee Avatar
9 months ago
Why do these models look so unhappy? Its like they are wondering, why did I just spend $550.
Score: 10 Votes (Like | Disagree)
Naviest Avatar
9 months ago
very hypnotizing ad .. seems appropriate for the price
Score: 10 Votes (Like | Disagree)
coolbreeze2 Avatar
9 months ago
Well this ad changes everything. I'm ordering 5 pairs right now as gifts for the whole family.
Score: 8 Votes (Like | Disagree)
Mavman Avatar
9 months ago
“journey into debt”
Score: 7 Votes (Like | Disagree)
thisisarcadia Avatar
9 months ago
Definitely going to just stick with my Bose QC 35's. Had them for years and still working and sounding great!!

$549 is too steep, if I was going to spend $549 I would get a better pair of high fidelity headphones! Just my opinion!
Score: 4 Votes (Like | Disagree)

Top Stories

airpods max b

Apple Announces AirPods Max Over-Ear Headphones With Noise Cancellation, Priced at $549

Tuesday December 8, 2020 5:33 am PST by
Apple today introduced new wireless over-ear headphones called AirPods Max, with key features including high-fidelity audio, Adaptive EQ, Active Noise Cancellation, and spatial audio. Priced at $549, the headphones can be ordered starting today on Apple.com and in the Apple Store app, with availability beginning December 15. AirPods Max come in five colors, including space gray, silver, sky...
airpods max customer photos

AirPods Max Customer Impressions: Premium Design and Competitive Sound Quality, Can Feel Heavy on Ears and Smart Case is Useless

Tuesday December 15, 2020 11:00 am PST by
Today is AirPods Max launch day in the United States and many other countries, and as orders begin arriving, first impressions of the headphones from customers are beginning to surface. We've already shared AirPods Max impressions from media outlets and YouTubers, and customer opinions provide additional perspective. AirPods Max photos shared by MacRumors forum member Boardiesboi MacRumors...
airpods max blue

AirPods Max Now Backordered Until March in All Colors [Updated]

Tuesday December 8, 2020 8:50 am PST by
Apple today introduced new wireless over-ear headphones called AirPods Max, and delivery estimates have already slipped into 2021 on Apple.com. AirPods Max in all five color options, including space gray, silver, green, sky blue, and pink, are now estimated for delivery in 12-14 weeks. While the estimates could change at any time, this means the AirPods Max are currently backordered until...
AirPods Max In Stock Pink

AirPods Max in Pink Now Available to Ship on Amazon

Thursday March 11, 2021 11:39 am PST by
AirPods Max in Pink are now shipping on Amazon, for the regular price of $549.00. This is the first time AirPods Max have been in stock and available to ship from a major Apple reseller in March, and we are only seeing availability in Pink at this time. You can also get Pink AirPods Max on AT&T with a March 16 shipping estimate. Before today's restock, Silver and Space Gray were the most...
airpods max reaons 4

Five Reasons Why You Might Want to Consider AirPods Max

Wednesday December 23, 2020 2:08 pm PST by
Since the launch of the AirPods Max last week, we've done a couple of videos sharing a brief hands-on with Apple's new over-ear headphones and a comparison of them to other popular noise-cancelling headphones from Bose, Sony, and Sennheiser. Subscribe to the MacRumors YouTube channel for more videos. There's been a lot of debate about whether the AirPods Max are worth their $550 price tag,...
airpods max hands on

AirPods Max Unboxing Videos: 'More Than Good Enough to Compete With Other High-End Headphones'

Thursday December 10, 2020 6:27 am PST by
Earlier this week, Apple introduced new wireless over-ear headphones called AirPods Max, and first impressions and unboxing videos have now surfaced from various media outlets and YouTube channels. Priced at $549, the AirPods Max launch December 15. A first real-life look at AirPods Max via CNET AirPods Max feature a 40-mm Apple-designed dynamic driver that is said to provide "rich, deep...
AirPods Lineup Not Lossless Feature

AirPods, AirPods Max and AirPods Pro Don't Support Apple Music Lossless Audio

Monday May 17, 2021 10:44 am PDT by
Apple today announced that starting in June, Apple Music songs will be available to stream in Lossless and Hi-Resolution Lossless formats, but lossless audio won't be supported on the AirPods, AirPods Max, or AirPods Pro. Apple's Lossless Audio is encoded as Apple Lossless Audio Codec files, with lossless quality ranging from 16-bit 44.1 kHz playback to 24-bit 48 kHz playback and Hi-Res...
AirPods Max In Stock Silver

AirPods Max in Silver Now Available to Ship on Amazon

Thursday March 18, 2021 6:36 am PDT by
Following stock for the Pink AirPods Max last week, today we're seeing refreshed stock for the AirPods Max in Silver at Amazon for a price of $549.00. Silver and Space Gray AirPods Max are the most popular versions of the headphones to appear in stock at places like Verizon, Amazon, and B&H Photo. The other three colors have been available as well at certain retailers. $549Silver AirPods ...
drop panda airpods max 1

AirPods Max vs. Drop + THX Panda Wireless Headphones

Tuesday January 12, 2021 11:31 am PST by
We've compared the AirPods Max to several other competing sets of headphones from companies like Bose, Sennheiser, and Sony, but recently, the Drop + THX Panda Wireless Headphones have been getting some attention, so we thought we'd see how they measure up to Apple's over-ear headphones. Subscribe to the MacRumors YouTube channel for more videos. Priced at $400, the Drop + THX Panda Wireless...
airpods max ear cushions

Apple Now Selling Standalone Ear Cushions for AirPods Max

Wednesday January 27, 2021 11:08 am PST by
Apple is now selling standalone ear cushions designed for the AirPods Max, allowing AirPods Max owners to purchase cushions in different colors. The ear cushions are available in all of the AirPods Max colors - silver, black, red, sky blue, and green - and are priced at $69. AirPods Max ear cushions attach to the ear cups magnetically and can be popped right off, so making a swap to a new...