Apple Promotes AirPods Max in New 'Journey Into Sound' Ad
Apple today introduced new wireless over-ear headphones called AirPods Max, and it has since shared the first ad for the headphones on its YouTube channel. The 90-second video is titled "Journey into Sound" and shows someone wearing AirPods Max in space.
"Introducing AirPods Max," says Apple. "Computational audio. Adaptive EQ. Active Noise Cancellation. Transparency mode. Spatial audio."
Apple goes into more detail about the AirPods Max in a separate video narrated by company executives Evans Hankey, VP of Industrial Design, and Gary Geaves, VP of Acoustics. The video is set to the song "Empty Dancefloor" by Soulwax.
"High-fidelity audio," says Apple. "Active Noise Cancellation with Transparency mode. Spatial audio for theater-like sound that surrounds you. Stunning design with an exceptional fit. All with the effortless magic of AirPods."
Popular Stories
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking.
Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife.
He ended up breaking his collarbone and seven ribs, but was...
Apple is preparing to release a new pair of over-ear Beats headphones that will have a similar design as the AirPods Max, according to teaser images.
Spanish soccer star Lamine Yamal was spotted wearing unreleased Beats in a series of photos he shared on Instagram a few months ago. The over-ear headphones have a unique design with some similarities to AirPods Max, including telescoping...
While the AirPods Max were updated with an H2 chip in March, the over-ear headphones could receive another update next year, if a previous rumor is still accurate.
In May 2025, Apple supply chain analyst Ming-Chi Kuo said that he expected lighter-weight AirPods Max to enter mass production in 2027.
All versions of the AirPods Max ever released weigh 0.85 pounds, excluding the charging...
