Apple Promotes AirPods Max in New 'Journey Into Sound' Ad

Apple today introduced new wireless over-ear headphones called AirPods Max, and it has since shared the first ad for the headphones on its YouTube channel. The 90-second video is titled "Journey into Sound" and shows someone wearing AirPods Max in space.


"Introducing AirPods Max," says Apple. "Computational audio. Adaptive EQ. Active Noise Cancellation. Transparency mode. Spatial audio."

Apple goes into more detail about the AirPods Max in a separate video narrated by company executives Evans Hankey, VP of Industrial Design, and Gary Geaves, VP of Acoustics. The video is set to the song "Empty Dancefloor" by Soulwax.


"High-fidelity audio," says Apple. "Active Noise Cancellation with Transparency mode. Spatial audio for theater-like sound that surrounds you. Stunning design with an exceptional fit. All with the effortless magic of AirPods."

Related Roundup: AirPods Max
Buyer's Guide: AirPods Max (Neutral)
Related Forum: AirPods

Top Rated Comments

djcerla Avatar
21 months ago
1969: landing on the Moon.
2020: landing on the Couch.
Score: 20 Votes (Like | Disagree)
Mr. Dee Avatar
21 months ago
Why do these models look so unhappy? Its like they are wondering, why did I just spend $550.
Score: 10 Votes (Like | Disagree)
Naviest Avatar
21 months ago
very hypnotizing ad .. seems appropriate for the price
Score: 10 Votes (Like | Disagree)
coolbreeze2 Avatar
21 months ago
Well this ad changes everything. I'm ordering 5 pairs right now as gifts for the whole family.
Score: 8 Votes (Like | Disagree)
Mavman Avatar
21 months ago
“journey into debt”
Score: 7 Votes (Like | Disagree)
thisisarcadia Avatar
21 months ago
Definitely going to just stick with my Bose QC 35's. Had them for years and still working and sounding great!!

$549 is too steep, if I was going to spend $549 I would get a better pair of high fidelity headphones! Just my opinion!
Score: 4 Votes (Like | Disagree)

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