Several apps quickly emerged allowing users to personalize their Home Screen with custom widgets and icons, and new research by Sensor Tower reveals that almost 15% of iPhone users in the U.S. have installed at least one app to do just that.
The Sensor Tower report tracked the download numbers of five of the most popular Home Screen widget apps – Widgetsmith, Color Widgets, Photo Widget: Simple, WidgetBox, and Photo Widget – and found that they had been downloaded from the U.S. App Store 13 million times since iOS 14 was released on September 16.
Installs peaked during the week of September 21, reaching 3.8 million downloads, and this month they have hit 1.7 installs so far. Collectively, the five apps have reached an estimated 45 million installs across the globe to date.
When it comes to apps that offer replacement icons for other apps, the top five include Brass, App Icons, Icon Changer +, ScreenKit, and Icon Themer, which have collectively reached 1.8 million iPhone installs in the U.S. since September 16, according to the research.
As the report notes, iPhone users have maintained their interest in adding Android-style custom widgets to their Home Screens over the past two months, and with the recent news that custom app icons no longer route through the Shortcuts App in iOS 14.3 Beta 2, that interest is only likely to continue.
Monday November 17, 2025 3:20 pm PST by Juli Clover
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3.
AirDrop
Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts.
iOS 26.2...
Saturday November 15, 2025 2:40 pm PST by Joe Rossignol
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times.
The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said.
While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Thursday November 13, 2025 11:35 am PST by Juli Clover
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October.
There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Tuesday November 18, 2025 8:47 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Starting this Wednesday, November 19, the feature will be available to residents of Illinois.
The announcement confirmed that the...
Friday November 14, 2025 6:20 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone.
iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Friday November 14, 2025 3:23 pm PST by Juli Clover
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio.
MacBook Air (Early 2026)
The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
Sunday November 16, 2025 6:49 am PST by Joe Rossignol
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months."
This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles.
As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
Friday November 14, 2025 10:02 am PST by Joe Rossignol
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account.
In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
This works just like democracy, it's good to give the average user the power to customize his phone, just do not expect him to use it wisely.
I mean, I am yet to see a customized Home Screen that looks better than a Home Screen with stock icons.
Subjectivity being what it is, I'd bet none of those customized home screen users think your opinion has merit as it relates to their decisions. They probably also think their creations look better than your (assumption here based on your quote) un-customized home screen. As long as the phone owner likes their home screen look, custom or not, outside opinions don't really mean much.
Subjectivity being what it is, I'd bet none of those customized home screen users think your opinion has merit as it relates to their decisions. They probably also think their creations look better than your (assumption here based on your quote) un-customized home screen. As long as the phone owner likes their home screen look, custom or not, outside opinions don't really mean much.
And Steve was right. He knew that people are going to “rape” the design philosophy of a product just like back in the days. I see a lot of ugly customized screens by Android users. Apple should stop people letting customize the icons.
Eh, what’s the big deal. Let the kids (and adults) do what they want. Sure, those are ugly screens, but who cares? To the end user, maybe that’s the most beautiful screen they’ve ever seen!! There’s no accounting for taste ?♂️
And Steve was right. He knew that people are going to “rape” the design philosophy of a product just like back in the days. I see a lot of ugly customized screens by Android users. Apple should stop people letting customize the icons.
Yeah... we don't deserve to customize the device we paid $1200 for... people who think like you are the reason why Apple gets away with all they do.
Hang on.... I have a problem with the title of the article. ‘Installed on...’? It should be ‘downloaded by’. There is a big difference between downloading and using an app or downloading it to later delete it or never use it.
I know I have downloaded and played with shedloads of apps over the years, but have nothing to do with them now.
Ask yourself this: do you still use every app you have ever downloaded?
EDIT: Reading the source article their terminology is slightly better. They only use the phrase, ‘installs’, not ‘installed’. Which more accurately describes the situation. ‘Installed’ = still installed. Yes, pedantic I know, but journalists should have a good grasp of grammar.
EDIT EDIT: I mean technically you could argue the case for the title of the Macrumors article. But it gives the wrong impression.
