#iPhone12Studio Gets New Twitter Hashflag, May Indicate New Apple Store Feature [Update: Now Available]

The hashtag #iphone12studio has gained a new hashflag from Apple. The hashflag may indicate that a new Apple Watch-style studio is on its way for the iPhone 12, but it is not yet known exactly what it will be used to promote.

iphone 12 studio hashflag

The new hashflag, first highlighted by Twitter account @hashflagsio, is the first to be used by Apple for something other than an event. Apple launched its logo hashflag for its upcoming Apple event this week, and the company has also launched similar logo hashflags for its previous two events.

The #iphone12studio hashflag is now live, displaying an image of an iPhone 12 Pro Max case and an ‌iPhone 12 Pro‌ case with a MagSafe Wallet.

After the launch of the Apple Watch Series 5 in 2019, Apple launched the Apple Watch Studio on the Apple Store. The feature allows customers to combine different Apple Watch case sizes, finishes, and bands to create a unique look. According to Apple, the Apple Watch Studio offers over 1,000 different watch combinations.

apple watch studio

The hashtag's tease of an equivalent ‌iPhone 12‌ Studio may suggest that a similar feature for the ‌iPhone 12‌ and its ‌MagSafe‌ accessories is on the way. Apple offers a wide variety of color-coordinated ‌MagSafe‌ cases and accessories alongside the ‌iPhone 12‌, so Apple may be seeking to capitalize on its growing accessories market and allow users to see how different combinations may look.

However, it is strange that Apple has launched the hashflag before announcing the new feature. Ahead of Apple's "Time Flies" event in September, Apple customized the #AppleEvent Twitter hashtag before announcing the event, thereby revealing that the release of invitations was imminent. Whether Apple has intentionally launched the #iphone12studio hashflag early is unknown.

Twitter allows brands to add custom emojis next to hashtags as a marketing strategy. According to Agency Creative, Twitter hashflags can cost upwards of one million dollars, and they are commonly used for large events like the Super Bowl or holidays.

Update: The ‌iPhone 12‌ Studio feature is now available on the Apple Store, allowing customers to see different combinations of ‌iPhone 12‌ with ‌MagSafe‌ cases and accessories.

Related Roundups: iPhone 12, iPhone 12 Pro
Tag: Twitter

Top Rated Comments

Madhatter32 Avatar
4 weeks ago
This one had to cost $2,000,000 to create.
Score: 3 Votes (Like | Disagree)
jamieinoc Avatar
4 weeks ago


It’s hashtag, not hashflag ?

Hashflag refers to the picture icon at the end of certain hashtags on Twitter during special events. Companies pay Twitter to activate these hashflags.
Score: 3 Votes (Like | Disagree)
djc6 Avatar
4 weeks ago
Maybe they will make an Apple Wallet with integrated Airtag so you can find it when it falls off.
Score: 2 Votes (Like | Disagree)
NMBob Avatar
4 weeks ago


This one had to cost $2,000,000 to create.

See how marketing works, no matter how stupid it is? You remembered from the other day. Very good! :)
Score: 2 Votes (Like | Disagree)
Apple_Robert Avatar
4 weeks ago


Apple store = Apple Watch ⌚️

That makes no sense, especially when this article shows the Apple store expanding to make its easier for people to search for and purchase new accessories that compliment new iPhones.
Score: 2 Votes (Like | Disagree)
Acidsplat Avatar
4 weeks ago
well that would have been nice a nice feature to have before we all ordered our phones and cases already haha
Score: 2 Votes (Like | Disagree)

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