Watch Apple's Promotional Ads for iPhone 12, iPhone 12 Pro, and HomePod mini

Apple has posted promotional ads on its YouTube channel for all the new products that were announced during Tuesday's Apple event, including the iPhone 12, ‌iPhone 12‌ Pro, and HomePod mini. Check out the embedded videos below.

Hello 5G. A14 Bionic, the fastest smartphone chip ever. Night mode on all cameras. Super Retina XDR display. The first camera ever to record in Dolby Vision. Ceramic Shield that’s tougher than any other smartphone glass. A whole new way to connect accessories with MagSafe. And the world’s smallest 5G phone, iPhone 12 mini.

5G. A14 Bionic, the fastest chip in a smartphone. An all-new design. A Ceramic Shield front cover that’s tougher than any smartphone glass. A custom LiDAR Scanner. The first camera ever to record in Dolby Vision. An advanced Pro camera system for next-level low-light photography. And connect accessories in a whole new way with MagSafe. iPhone 12 Pro, the most powerful iPhone ever.

Room-filling sound, an intelligent assistant, and smart home control. All private and secure. Order 11.6. Available starting 11.16

Apple announced that the 6.1-inch models of the ‌iPhone 12‌ and ‌iPhone 12‌ Pro will be available to pre-order beginning this Friday, October 16 at 5 a.m. Pacific Time, with deliveries and in-store availability beginning one week later on Friday, October 23.

The smaller 5.4-inch iPhone 12 mini and larger 6.7-inch iPhone 12 Pro Max are launching later, with pre-orders beginning Friday, November 6 at 5 a.m. Pacific Time and shipments beginning one week later on Friday, November 13. ‌iPhone 12‌ Pro pricing starts at $999, while the ‌iPhone 12‌ starts at $799 and the ‌iPhone 12 mini‌ starts at $699.

‌The ‌HomePod mini‌‌ is priced at $99, and pre-orders begin on November 6, with deliveries beginning on November 16.

Below, we've recapped all of the announcements in just seven minutes for our readers who want a no-frills but thorough overview of all the announcements.

Related Roundups: iPhone 12, HomePod mini
Buyer's Guide: HomePod Mini (Neutral)

Top Rated Comments

dhoughal Avatar
28 months ago

But honestly I think the mag safe/fast charging thing is a secret weapon...
Still trying to figure out what the advantage of this new Magsafe is. You'll need both hands to remove the phone from the charger. Then why not use the Lightning cable and have faster charging than any inductive charger could provide?
Score: 13 Votes (Like | Disagree)
SimonJHarris Avatar
28 months ago
Yeah I thought the same! On the products that you can buy, the two tiers of phones do not seem that differentiated from each other. My thought is maybe the iPhone 12 looks so good this year Apple might lose some 12 Pro sales, all OLED, all 5G etc. I Feel like pro-motion in the flagship devices might have given a little more differentiation & a bigger reason to spend more $$$. My X needs an upgrade & I'll probably just go for the standard model.
Score: 6 Votes (Like | Disagree)
otternonsense Avatar
28 months ago
Gotta admit: it's a pretty cool ad :D

I'm sticking to the 11 Pro this year, but I got to say despite being leaked to death it has some nice new features and "cool factor" indeed. 128GB starting model is also a good move, but I noticed it's only for Pro models? It wasn't without some corporate big talk again, like "OMG 10 bazillion computations per nanosecond" like anyone except Phil Schiller is interested in numbers for the sake of numbers.

There are some things I'd like to know from use in the wild:
- 4x increased glass toughness is awesome, what about scratchability? That's been way more of a daily issue and worry than high altitude drops.
- Durability of frame materials (5 slate might have been the best design ever, but those nicks and dents..)
- Hope the antenna lines on the frame do not risk another "holding it wrong" situation
- Battery life
- Retina XDR whatnot compared to 11 Pro displays?
- Magsafe performance and heat management on warmer days

Typical wishlist to be deferred to next year:
- TouchID wake button
- ProMotion
- KILL THE NOTCH WITH A SWINGING SLEDGEHAMMER THROW
Score: 5 Votes (Like | Disagree)
timmyh Avatar
28 months ago
Can anyone identify this snap-on wrist band in the iPhone 12 ad, 1 minute in? Seemed weirdly prominent, but no such accessory was announced. ?



Attachment Image
Score: 5 Votes (Like | Disagree)
Caliber26 Avatar
28 months ago
Apple usually knocks it outta the park with their ads but that iPhone 12 ad felt a little dystopian for me. It’s just a bunch of people weirdly entranced by their screens. Feels like a departure from the feel-good vibes that have become a staple in Apple ads.
Score: 4 Votes (Like | Disagree)
NightFox Avatar
28 months ago

Still trying to figure out what the advantage of this new Magsafe is. You'll need both hands to remove the phone from the charger. Then why not use the Lightning cable and have faster charging than any inductive charger could provide?
My thoughts too. With my current QI charger I just pick up my phone and stick it in my pocket. With magsafe, I'm going to be picking it up without thinking, yanking the cable as the charger gets pulled off the back of my phone and drops to the floor, only to be saved by another yank on the cable.
Score: 3 Votes (Like | Disagree)

Related Stories

iPhone 14 Mock pill and hole

iPhone 14 Pro Design Reportedly Finalized As Suppliers Begin Trial Production

Monday February 21, 2022 3:41 am PST by
Apple's largest supplier, Foxconn, has begun trial production of the iPhone 14 Pro, suggesting that Apple has finalized its design as it moves into the early stages of device manufacturing, according to a report from the Taiwan Economic Times. According to the report, Foxconn will manufacture the higher-end models of the iPhone 14, while Luxshare, another Apple supplier, will take on the...
iPhone 13 and 13 Pro Feature Gold

iPhone 13 and iPhone 13 Pro Unboxing Videos Shared Ahead of Friday's Launch

Tuesday September 21, 2021 6:00 am PDT by
Apple's embargo on reviews of the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max has now lifted ahead of the devices launching on Friday, giving the first hands-on looks at the company's latest smartphones. In addition to our detailed review roundups, we have gathered together a number of unboxing videos and reviews of the new devices. The key new features of the devices...
iphone 12 preorder preparation

Apple Letting Customers 'Get Ready' for iPhone 13 Launch With Pre-Order Setup

Tuesday September 14, 2021 6:10 pm PDT by
Following the announcement of the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max, Apple is allowing customers to get ready for pre-orders, which are set to take place on Friday, September 17 at 5:00 a.m. Pacific Time. Existing and new iPhone Upgrade Program members can use the Apple Store app on the iPhone or Apple's website to go through all of the pre-approval steps to get ...
iPhone 13 and 13 Pro Pre Orders Live Feature

iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max Now Available for Pre-Order

Friday September 17, 2021 5:01 am PDT by
Apple is now accepting pre-orders for the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max through its online storefront and through the Apple Store app. Pre-orders are available in more than 30 countries and regions around the world. Those who used the "Get Ready" feature to prepare for pre-orders will just need to hit a button to get their orders in. This year's iPhones...
iPhone 14 Mock pill and hole thumb

iPhone 14 Pro Rumored to Feature 8GB RAM, Matching Galaxy S22

Thursday February 17, 2022 5:58 am PST by
The iPhone 14 Pro will feature 8GB of RAM, the most memory ever offered in an iPhone, according to an unverified but plausible report coming out of Asia. According to a post from the account "yeux1122" on the Korean blog Naver, the iPhone 14 Pro will contain 8GB of RAM. Citing supply chain sources, the post claims that the iPhone 14 Pro's memory components have now been confirmed, and added...
iPhone 14 Mock Pill Blue Feature

iPhone 14 Pro Design Details Starting to Emerge

Wednesday January 12, 2022 2:10 am PST by
Key design elements of Apple's "iPhone 14 Pro" are beginning to emerge ahead of the device's expected unveiling in September. The iPhone 14 Pro and iPhone 14 Pro Max, which are expected to come in the same 6.1-inch and 6.7-inch display sizes as the iPhone 13 Pro and iPhone 13 Pro Max, are expected to feature a refreshed design. Apple usually redesigns its flagship iPhone models every two to...
maxresdefault

Apple Shares Guided Video Tour of iPhone 13 and 13 Pro

Friday September 17, 2021 9:27 am PDT by
Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live. Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...
iPhone 14 Mock pill and hole thumb

iPhone 14 Pro and iPhone 14 Pro Max Schematics Reveal Larger Camera Bump and Thicker Overall Design

Tuesday March 22, 2022 7:31 am PDT by
Newly surfaced detailed schematics for the iPhone 14 Pro and iPhone 14 Pro Max have been shared online by Max Weinbach, revealing that Apple's upcoming high-end iPhones could feature a more prominent camera bump and a thicker overall design. Last week, more basic schematics for the iPhone 14 Pro were shared, but the ones shared by Weinbach are more detailed and offer measurements for the...

Popular Stories

iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
Apple Park View

Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
iOS 16

Apple Still Has These 5 Things to Release Heading Into 2023

Thursday December 1, 2022 7:12 am PST by
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...