Ridley Scott Comments on Epic Games' Parody of His '1984' Ad

Ridley Scott, director of the original "1984" Apple Macintosh advertisement, has commented on Epic Games' recent parody of his ad, in an interview to IGN.

Ridley Scott 1

When ‌Epic Games‌ launched its campaign against Apple over alleged anticompetitive App Store policies, it premiered a shot-for-shot remake of Apple's famous "1984" Super Bowl commercial directed by Ridley Scott, titled "Nineteen Eighty-Fortnite." The original commercial was based on the novel "Nineteen Eighty-Four" by George Orwell and was meant to convey Apple as a rebel against an oppressive regime believed to be IBM.

Whereas Apple's ad portrayed IBM as the evil "Big Brother," ‌Epic Games‌ aimed to show that Apple is now the oppressive authoritarian power. In a blog post, ‌Epic Games‌ encourages Fortnite players to fight against Apple's "app tax" by using the hashtag #FreeFortnite on social media platforms.

"‌Epic Games‌ has defied the ‌App Store‌ Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices. Join the fight to stop 2020 from becoming '1984,'" text at the end of the ad reads.

Scott confirmed to IGN that he has seen Epic's parody, and explained that while he feels that the Fortnite ad was well produced, it could have had a more powerful message.

I sure have and I wrote to them because on the one hand I can be fully complimented by the fact they copied [my commercial] shot for shot. But pity the message is so ordinary when they could have been talking about democracy or more powerful things… And they didn't use it.

I think the animation was terrific, the idea was terrific, the message was "ehh."

Fortnite has been in violation of the ‌‌App Store‌‌ rules since August 13, when it introduced a direct payment option that avoided Apple's in-app purchase system by allowing payments directly to ‌Epic Games‌. Shortly after Epic blatantly disregarded ‌‌App Store‌‌ policies, Apple removed the app from the ‌‌App Store‌‌, leading to a lawsuit from Epic and a quickly escalating legal battle between the two companies. On Friday, Apple terminated ‌Epic Games‌' developer account.

Top Rated Comments

G5isAlive Avatar
8 months ago

I respect this guy’s opinion like anyone else. But just because he made a good Apple ad a long time ago does not mean he has the best take on this fundamental debate on App Store policies or should be given an elevated platform.
But folks on the forums should have the right to comment?

Seriously, Epic copied his work. What more reason does he need to he able to comment?
Score: 55 Votes (Like | Disagree)
xnu Avatar
8 months ago
You know, I saw original commercial live and know it well. I am not sure why I never knew Ridley Scott had directed it. I learned something new today. Thank you MR.
Score: 35 Votes (Like | Disagree)
clickerclacker Avatar
8 months ago
I really don't understand this. No-one is stopping Epic Games from launching their own phone, OS, and App Store. If that were the case, fair play. But it's not. What an entitled company they must be. I hope Apple never gives in to their bullying. They need to pay up like everyone else, or just sell through other platforms instead.
Score: 33 Votes (Like | Disagree)
savagemic Avatar
8 months ago
It would be easier to be on Epic's side if they were advocating for a lower percentage but they aren't, they want to be able to use the platform Apple created free-of-charge.
Score: 20 Votes (Like | Disagree)
UK-MacAddict Avatar
8 months ago
I do think 30% cut is a bit greedy from Apple. But at the same time nobody is forcing Epic to use the platform.

In this particular case Epic broke the contract end of story, should be nothing here to argue.

What would Epic Games do if a developer did not want to pay the 12% Epic Games Store fee and only gave them 6%?
Score: 18 Votes (Like | Disagree)
ArPe Avatar
8 months ago
Ridley is 100% correct.

Epic could have used the opportunity to criticize China’s treatment of the Uighur and the brainwashing detention camps that are straight out of 1984.

But since the monopoly Tencent owns Epic they can’t do that.
Score: 13 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...