Kuo: Supply Chain to Ramp Up for Apple's Ultra Wideband Tags in Second to Third Quarter of 2020

Shanghai-based manufacturing company Universal Scientific Industrial will begin supplying the system-in-package for Apple's upcoming Ultra Wideband item tracking tags in the second to third quarter of 2020, with shipments to reach tens of millions of units by the end of the year, according to analyst Ming-Chi Kuo.

In a research note with TF International Securities, obtained by MacRumors, Kuo said Universal Scientific Industrial will be the primary supplier of the system-in-package for the tags, fulfilling around 60 percent of orders. Similar to the one inside AirPods, the system-in-package would be a densely packed circuit board, and it would likely include the Apple-designed U1 chip for Ultra Wideband support.

apple item tag

Apple's tag image asset in iOS 13 code

"We believe that the ultra-wideband (UWB) tag will enhance the user experience of iOS's 'find' and augment reality (AR) applications by offering measurement functions in the short distance," wrote Kuo.

Last month, Kuo said the Ultra Wideband tag would be one of Apple's major new hardware products in the first half of 2020, but he has yet to provide a more specific release date for the accessory.

Multiple reports this week have indicated that a new lower-cost iPhone model and refreshed iPad Pro models with 3D sensing could debut as early as next month, possibly at an as-yet unannounced Apple event on Tuesday, March 31. It is certainly possible that the Ultra Wideband tags could also be unveiled at the March event, if one transpires, but the second to third quarter timeframe for system-in-package shipments leaves room for an announcement at WWDC 2020 in June as well.

It is worth noting that Apple has introduced many of its first-generation hardware products several months in advance of their release, including the original iPhone, iPad, Apple Watch, AirPods, and HomePod, so whether the Ultra Wideband tags are announced in March or June, they might not ship until later in the year.


MacRumors uncovered evidence of Apple working on Tile-like item trackers in iOS 13 code last year, including an unreleased "Items" tab in the Find My app and a potential "AirTag" name for the small, circular tags.

Users would receive a notification when they are separated from a tagged item and, if necessary, they would be able to tap a button in the Find My app that would result in Apple's tag chiming. It would also be possible to disable notifications for "safe locations" such as a home or workplace.

airtagsetup2

Apple's internal "Items" tab in the Find My app for its Ultra Wideband tags

Apple's tags will likely incorporate augmented reality. Last year, for example, MacRumors discovered that a 3D red balloon could help a user pinpoint a lost item after scanning a room with their iPhone. In his research note today, Kuo echoes that the Ultra Wideband tags will benefit augmented reality applications.

iPhone 11 and iPhone 11 Pro models are also equipped with an Apple-designed U1 chip with Ultra Wideband, which Apple's website says will lead to "amazing new capabilities," and AirTags will likely be one of them.

Top Rated Comments

Baymowe335 Avatar
15 months ago

Probably will require iOS 13 to activate leaving millions of older iPhone users in the dark just like AirPods Pro devices.
Let's be serious. Apple maintains supports for their devices far longer than anyone else and iOS13 goes back to the iPhone 6S, almost 5 years ago.

If you really want the functionality, upgrade your phone. 5 years is reasonable.
Score: 18 Votes (Like | Disagree)
ersan191 Avatar
15 months ago
I can't wait to throw my Tiles in the trash
Score: 8 Votes (Like | Disagree)
djcerla Avatar
15 months ago

weren't these supposed tho be out by now?
No.
Score: 7 Votes (Like | Disagree)
Zadigre Avatar
15 months ago
hopefully these will be compatible with older iPhone (with less precise location).
Score: 6 Votes (Like | Disagree)
sw1tcher Avatar
15 months ago

Let's be serious. Apple maintains supports for their devices far longer than anyone else
Microsoft offers a minimum of 10 years of support for Windows.


Are people regularly misplacing their bicycle? (shown in pic)
Ever been to China?



Attachment Image
Score: 4 Votes (Like | Disagree)
pelegri Avatar
15 months ago
Releasing them after the SE2/iPhone 9 makes sense. It is also a feature that needs to be bomb-proof, so I hope they have been testing it, in fairly large volume, for a while.

Very much looking forward to buying a number of them, for me and family.
Score: 4 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...