Latest Taylor Swift Album 'Folklore' Sets New Apple Music Streaming Record for a Pop Release
Taylor Swift's new album has achieved a new high for most streamed pop album on Apple Music since its surprise release last week (via Deadline). Folklore set a record for the most streams in a 24-window on the service, reaching 35.47 million plays.
Its success was even more impressive on Spotify, where the singer-songwriter's eighth studio album racked up 79.4 million listens in its first 24 hours of availability, according to Swift's Republic Records label.
Written and recorded remotely during the first few months of the global health crisis, Folklore finds the 30-year-old singer-songwriter teaming up with The National's Aaron Dessner and longtime collaborator Jack Antonoff for a set of ruminative and lo-fi bedroom pop songs.
Since its Thursday release, the album also surpassed 1.3 million global sales in its first twenty-four hours, which should see the album easily debut at No. 1 on the Billboard albums chart, giving it the best showing since Swift's Lover album came out in 2019.
Swift and Apple have famously had a somewhat rocky relationship in previous years, with the artist in 2015 penning an open letter to Apple Music about the service's initial stance on refusing to pay royalties to artists during the three-month free trial period. Swift opposed this aspect of Apple Music, so she decided to keep her 2014 album 1989 off of Apple Music at the time.
Soon after the letter was publicized, Apple reversed course and began paying artists during this period of time when new subscribers are on the free trial of Apple Music. This eventually led to a closer relationship between Swift and Apple, with her music debuting on the service along with the launch of a series of Apple Music ads starring Swift that debuted throughout the spring of 2016.
More recently, last year Swift partnered with Apple in the company's retail store-hosted "Music Lab" sessions, in which customers find out what inspired artists to write their songs.
Popular Stories
Sunday September 25, 2022 2:27 pm PDT by
Sami FathiA YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display.
TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
Sunday September 25, 2022 10:57 am PDT by
Sami FathiAs we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more.
Other than new iPhones and Apple Watches, which are expected...
Sunday September 25, 2022 6:50 am PDT by
Sami FathiApple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max.
Almost two years later, rumors...
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island.
Premier League match in Dynamic Island via Paul Bradford ...
Monday September 26, 2022 7:34 am PDT by
Sami FathiToday marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more.
After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
Monday September 26, 2022 6:23 am PDT by
Sami FathiiPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping.
Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
Sunday September 25, 2022 7:02 am PDT by
Sami FathiApple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today.
Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing.
The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Top Rated Comments
Of those 35.47 million plays, 35.46 million users stopped playing after 5 seconds.