Latest Taylor Swift Album 'Folklore' Sets New Apple Music Streaming Record for a Pop Release

Taylor Swift's new album has achieved a new high for most streamed pop album on Apple Music since its surprise release last week (via Deadline). Folklore set a record for the most streams in a 24-window on the service, reaching 35.47 million plays.

taylor swift folklore
Its success was even more impressive on Spotify, where the singer-songwriter's eighth studio album racked up 79.4 million listens in its first 24 hours of availability, according to Swift's Republic Records label.

Written and recorded remotely during the first few months of the global health crisis, Folklore finds the 30-year-old singer-songwriter teaming up with The National's Aaron Dessner and longtime collaborator Jack Antonoff for a set of ruminative and lo-fi bedroom pop songs.

Since its Thursday release, the album also surpassed 1.3 million global sales in its first twenty-four hours, which should see the album easily debut at No. 1 on the Billboard albums chart, giving it the best showing since Swift's Lover album came out in 2019.

Swift and Apple have famously had a somewhat rocky relationship in previous years, with the artist in 2015 penning an open letter to ‌Apple Music‌ about the service's initial stance on refusing to pay royalties to artists during the three-month free trial period. Swift opposed this aspect of ‌Apple Music‌, so she decided to keep her 2014 album 1989 off of ‌Apple Music‌ at the time.

Soon after the letter was publicized, Apple reversed course and began paying artists during this period of time when new subscribers are on the free trial of ‌Apple Music‌. This eventually led to a closer relationship between Swift and Apple, with her music debuting on the service along with the launch of a series of Apple Music ads starring Swift that debuted throughout the spring of 2016.

More recently, last year Swift partnered with Apple in the company's retail store-hosted "Music Lab" sessions, in which customers find out what inspired artists to write their songs.

Top Rated Comments

mnsportsgeek Avatar
9 months ago
I love reading comments from tech nerds about Taylor Swift on this website. Never fails to make me laugh.
Score: 24 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
9 months ago
Sidenote:

Of those 35.47 million plays, 35.46 million users stopped playing after 5 seconds.
Score: 14 Votes (Like | Disagree)
lkrupp Avatar
9 months ago

I love reading comments from tech nerds about Taylor Swift on this website. Never fails to make me laugh.
Problem is they're not tech nerds. They’re tech nerd wannabes who want us to believe they know what they are talking about.
Score: 10 Votes (Like | Disagree)
Caliber26 Avatar
9 months ago
She’s been in a never-ending stream of personal feuds and drama with so many folks in her industry, always portraying herself as the victim. At some point you have to look at the common denominator and stop supporting cunning narcissists like this.
Score: 8 Votes (Like | Disagree)
airbatross Avatar
9 months ago
It’s really good, I’m not surprised.. I’ve been streaming it on :apple:Music non stop.
Score: 7 Votes (Like | Disagree)
Rogifan Avatar
9 months ago
I don’t get it. Her music does nothing for me. ?
Score: 7 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
apple music for artists new icon

Apple's Revamped Apple Music for Artists Icon Leads to Speculation About iOS 15 Design Plans

Tuesday April 6, 2021 1:03 pm PDT by
Apple yesterday updated its Apple Music for Artists app with some minor bug fixes and improvements, but also one other notable change -- a new icon. New icon on the right The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...
new m1 chip

M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase

Tuesday April 6, 2021 5:34 am PDT by
Technicians in China have reportedly succeeded in upgrading the memory and storage of the M1 chip, suggesting that Apple's integrated custom silicon for the Mac may be more flexible than previously thought. Reports of maintenance technicians being able to expand the memory and storage of M1 Macs began circulating on Chinese social media over the weekend, but now international reports have...
Intel MBP Is Thin and Lighjt

Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
14

Apple Seeds Seventh Betas of iOS 14.5 and iPadOS 14.5 to Developers [Update: Public Beta Available]

Wednesday April 7, 2021 10:04 am PDT by
Apple today seeded the seventh betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming one week after Apple released the sixth iOS and iPadOS 14.5 betas. iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS 14.5 is the...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...