Apple's Craig Federighi Highlights iOS 14 and MacOS Big Sur Privacy Updates in New Interview

iOS 14, iPadOS 14, and macOS Big Sur include some notable privacy updates that offer useful privacy protections for those that invest in and use Apple's range of iPhones, iPads, and Macs.

macprivacytracker
In an interview with Fast Company, Apple software chief Craig Federighi highlighted all of the new privacy features that users can look forward to when the new software updates come out this fall, plus he provided some insight into Apple's privacy philosophy.

According to Federighi, privacy is an important part of every software update because Apple wants to show customers that they can "demand more" and "expect more" from the industry when it comes to privacy protections. "We can help move the industry into building things that better protect privacy," said Federighi.

"I think that there are many instances where we started providing privacy protections of some sort, and then we then saw others in the industry-some of whom have different business models than we do-adopt those practices because users came to expect them," he says. "That's happening all over the place. I mean, look at whether it's apps protecting customer messaging with end-to-end encryption. Or some of the kinds of location protections we're talking about. Or some of our protections, like requiring apps to ask before they access your photo libraries, and so forth. You see those protections being added to other operating systems, inspired by our work and based on the fact that users demand them."

Privacy at Apple is guided by four core principles: data minimization, on-device intelligence, security, and transparency and control. All four of those principles were in play when Apple designed iOS 14, iPadOS 14, and macOS Big Sur, and all of the updates include significant privacy features, as outlined below.

  • Approximate Location - You can now choose to provide apps with your approximate location rather than your specific location, which is a great feature for protecting location privacy. Apps that provide info like weather, news, and restaurant recommendations don't need exact location data, making approximate location data an appropriate choice.
  • App Tracking Permission - Apps in iOS and iPadOS 14 won't be able to cross track you across the web without consent. Users will be able to see what apps they've granted permission to cross-track them and revoke that permission at any time. This feature also applies to Apple's own apps.
  • App Store Privacy Details - App Store listings for apps will include an easy-to-read list of privacy details so you know what data is collected before you download an app. Internally, Apple is referring to this as a "nutrition label for apps," and it will include details on the user data an app wants across 31 categories. This won't be available when iOS 14 ships, but it is coming before the end of the year.
  • Clipboard Restrictions - Apps no longer have full access to the clipboard. Previously, most apps could access the last data you copied, but that's no longer the case. Apps will require user permission to access the clipboard for the first time, so you can prevent apps that don't need that information from accessing it.
  • Compromised passwords - Apple's new software updates will notify you if a password stored in iCloud Keychain has been compromised in a data breach.
  • Microphone and Camera Notifications - When an app is accessing either the camera or the microphone on an iPhone or iPad, there will be indicator lights next to the cellular signal that will let you know. There's a green indicator light for the camera and an orange indicator light for the microphone.

Federighi told Fast Company that many of the new privacy features added to iOS each year are based on customer feedback and emails.

"I get emails from customers saying to me, 'I am sure this popular app I downloaded is secretly listening to me. I was just talking about this thing, and this ad came up that was just about what I was talking about. I'm sure it was listening to me,'" he says.

"Now, in many cases, this, in fact, was not happening," says Federighi of concerns over iPhone users being unwittingly recorded. "We know it was not happening. But they believe it is. And so, providing that peace of mind through a recording indicator that will always let you know whether an app, at that moment, is accessing your camera or accessing your microphone is important."

He wrapped up the conversation by saying that he believes Apple's work on privacy protections will be one of the legacies that it's remembered for centuries from now.

Federighi's full interview on privacy can be read over on the Fast Company website, and it's well worth reading because it provides a look at Apple's efforts to improve privacy protections for users over time as well as Apple's thoughts on how developers perceive its privacy features.

Related Forums: iOS 14, macOS Big Sur

Top Rated Comments

Apple_Robert Avatar
51 months ago
In my opinion, these upcoming standards should have been standards already. Just the same, I am glad to see Apple looking out for their customers.
Score: 7 Votes (Like | Disagree)
xxray Avatar
51 months ago


* Clipboard Restrictions - Apps no longer have full access to the clipboard. Previously, most apps could access the last data you copied, but that's no longer the case. Apps will require user permission to access the clipboard for the first time, so you can prevent apps that don't need that information from accessing it.

Yes! I was hoping for this and was worried that since it wasn’t presented, that it wasn’t included. I’m glad to be wrong.
Score: 4 Votes (Like | Disagree)
uniquexoxo Avatar
51 months ago
With these in place... sketchy developers would be so pissed ?? I mean you can just tell by knowing which developer removed all social apps log in because they do no want to add SIWA. ?
Score: 3 Votes (Like | Disagree)
Keymaster Avatar
51 months ago
Apple's privacy steps are becoming one of the main reasons I stay with them, they really seem to take it seriously, far more than any of the other big companies for sure. And, they are doing things to the detriment of their experience to protect privacy...Siri is an example, where it could work better if they kept more of our information in their system. I suspect they are planning to let computing power take care of that eventually, and building up privacy as their key thing in the meantime. And, it does build trust...I wouldn't trust another cellphone producer with a key to my car for example, but I think Apple will protect one very well.

Are they perfect? Of course not, but each OS release seems to be enhancing privacy instead of sharing our information more. As long as they keep to that philosophy, and stand up to the government when it tries to impinge on our privacy, they will have people who value them.
Score: 3 Votes (Like | Disagree)
mariusignorello Avatar
51 months ago

Serializing virtually every component on your mother board with T2 which guarantees a 100 percent data loss from any single point failure is a "privacy" fail and a no right to repair victory.
Ya know, I had my iPhone repaired at a third party shop (cracked screen) and what I went through only to receive a subpar quality display (not even OLED on an Xs Max) isn’t worth it. Apple made the devices so they know how to fix them right the first time.
Score: 2 Votes (Like | Disagree)
goobot Avatar
51 months ago
The compromised password feature is super cool. I hope it works well.
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...
iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...