Apple Expects to See Growth in iPad and Mac Categories Next Quarter as People Work and Learn From Home

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Apple today released its earnings results for the second fiscal quarter of 2020, but declined to provide guidance for the third quarter due to the current economic instability. Apple CFO Luca Maestri did provide a bit of information for investors, though, offering insight into how Apple expects the ongoing health crisis to affect product sales.


Maestri said that it expects year over year performance for iPhone and the wearables category to worsen in the June quarter relative to the March quarter, while for iPad and Mac, Apple expects year over year revenue performance to improve.

Apple CEO Tim Cook said that Apple sees ‌iPad‌ and Mac revenues improving due to all of the customers who are learning at home and working remotely at the current time.

Cook also said that Apple saw steep declines in demand in March and early April as the shelter in place orders went out, but in the second half of April, there was an uptick across the board due to stimulus programs, new product releases, and the fact that consumers expect the pandemic to "go on for a little while longer," stocking up on products needed to work at home.

Top Rated Comments

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20 weeks ago
They would have more sales if they release the 14" already. LOL.
Score: 13 Votes (Like | Disagree)
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20 weeks ago
Apple just can't lose. In a lockdown they will flourish. All of their products are highly tuned to offering great remote access and services.
Score: 7 Votes (Like | Disagree)
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20 weeks ago
Maybe they will now upgrade the terrible front facing camera on the macbooks
Score: 5 Votes (Like | Disagree)
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20 weeks ago
People need these products to work from home. Doubters beware.
Score: 4 Votes (Like | Disagree)
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20 weeks ago


People need these products to work from home. Doubters beware.

Do they? For the first few weeks of stay/work-at-home, the stores were sold out of all the lesser expensive stuff. You couldn't find a cheap laptop in stock at BestBuy. Lot's of $1000+ laptops available. That tells me that people wanted to spend as little as possible to work from home.

Just because Cook says it doesn't mean it's necessarily true. I doubt little Johnny needs a Macbook Pro to Distance Learn for school.


Uptick due to stimulus programs? So, there are people who can’t pay rent, buy food and are Unemployed, but they’ll Buy a new iPad Pro or $399 iPhone with their stimulus check? Even if you are getting more in unemployment I wouldn’t be looking at expensive purchases.

Who said those struggling to pay rent and buy food are the ones buying Apple stuff? EVERYONE, rich and poor, got a stimulus payment. Could it be that those that are not struggling took that free money and bought a new Macbook Pro?
Score: 3 Votes (Like | Disagree)
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20 weeks ago


You are mistaken - all Americans with income (adj gross) up to $75K (for single filers) and married couples with income up to $150K on last year's tax returns are set to receive the full $1,200 stimulus check (or full $2,400 for a married couple). Being out of work is not a pre-requisite.

Also $500 per dependent. So a family of four eligible for the full payment gets $3400. Also my employer gave us a $1000 tax free work from home stipend. Plenty of people out there who are still fully employed and just got some extra cash.
Score: 3 Votes (Like | Disagree)

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