The global smartphone market is unlikely to recover from the impact of the global health crisis in the second quarter of 2020, according to DigiTimes.

iPhone11guide b

Global smartphone shipments are expected to contract by 15% on year to 1.15 billion units in 2020, as major brands including Samsung Electronics, Huawei and Apple all have slashed their shipment targets for the year in the wake of coronavirus pandemic, according to the latest estimate of Digitimes Research.

Apple in mid-February announced that its financial guidance for the March quarter would fall short due to the global health crisis. During its January earnings call, Apple said it expected to see revenue of $63 to $67 billion in the March quarter, but that is no longer a goal the company will be able to meet.

Apple cited lower customer demand in China and constrained ‌‌iPhone‌‌ supplies worldwide as the factors leading to lower than expected revenue.

Apple's primary ‌iPhone‌ assembler Foxconn has also slashed its 2020 revenue outlook after strict quarantines were implemented at its main base in China.

Today's DigiTimes report claims that Apple has cut its ‌iPhone‌ 11 orders for the second and third quarters of the year owing to the impact of the crisis.

Most of the factories in China that supply devices and components to Apple are back to churning out products, but Apple suppliers are said to be worried about how much demand there will be for the current ‌iPhone‌ models and the new iPhones expected in the fall.

Top Rated Comments

NashMan2 Avatar
68 months ago
Why buy a new phone this year when I can’t get closer than 6’ to the friends I would want to impress?
Score: 11 Votes (Like | Disagree)
newdeal Avatar
68 months ago
going to be WAY more than 15%. There is no need for a new phone, the features they are adding aren't compelling enough to make an upgrade that worthwhile and the cost is very high. Phone upgrades are going to tank
Score: 5 Votes (Like | Disagree)
clayj Avatar
68 months ago
Huawei is malware-ridden ChiCom garbage. Why is it counted in this?
Score: 4 Votes (Like | Disagree)
Frign Avatar
68 months ago
Times of hardship can also provide opportunities. It will cleanse the market a bit, reduce competition and maybe allow some new ideas to be brought up instead of the ever-repeating same patterns we have seen for the last 4 years (even though I have to exclude Samsung with their foldable concepts here).
Score: 3 Votes (Like | Disagree)
mazz0 Avatar
68 months ago
Huh, that's actually less than I (with no specific knowledge, of course) expected. I suspect other industries are faring far, far worse?
Score: 2 Votes (Like | Disagree)
44267547 Avatar
68 months ago
More than ever, I think it’s the most appropriate time for the iPhone SE 2 added at a $399 price point for those who are Seeking to upgrade, but maybe can’t afford iPhones that start at ~$800 + an above. We all know the ‘tech sector’ for smart phone sales will plunge this year, but most tech in general will probably be on the decline. But in terms of offering an ‘affordable entry-level’ iPhone, it provides consumers that option. A $1000 iPhone is just not practical for the majority of consumers, given the recession and the uncertainty of the future.
Score: 2 Votes (Like | Disagree)

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...