Mother's Day is coming up on Sunday, May 10, in the United States and other countries, and ahead of the event, Apple has put together a Mother's Day gift guide filled with Apple product recommendations for moms.
The gift guide highlights the 7th-generation iPad or the iPad Air and their accessories that include Smart Keyboard and Apple Pencil, plus the Apple Watch Series 3 and Series 5 models.
It also features the AirPods and the AirPods Pro, with a mention of Apple's engraving feature so gifts can include a sweet emoji message.
The gift guide suggests the iPhone 11 with its dual-lens camera system along with mentions of the iPhone SE, 11 Pro, and iPhone case accessories. Apple's full gift guide can be viewed on the Apple online store website.
Wednesday April 8, 2026 2:56 pm PDT by Joe Rossignol
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Mothers Day used to be a bunch of flowers and take her out for the day, not buying ultra expensive tat she doesn't need. So many people are duped into the over commercialisation of what should be a simple day - just give her your time!
I said as much on social media when I received this email several weeks ago.
If I had “Apple money” spare to spend on some random gadget, I’d rather spend that money making memories with my mum.
I lost my mum too young just a couple of years ago, and I would do anything to have had more time to spend with her. Buying a gadget does not make time or memories - something both the mother and the child would benefit more from.
Spend time with your parents, people. There will come a time when you’ll wish you had.
Bang on. As I grow older and wiser, I realise how destructive these marketing campaigns have become to society.
Mothers Day, used to be about doing something for your mother. Some flowers maybe, a home cooked meal, or as JSRinUK mentioned, making memories with your mother. Now it's about spending a fortune on a gift and sending it by Amazon or express delivery without a personal note because you left it for the last second.
The same goes Fathers Day, Valentines, even Christmas and Birthdays. It's just all got a bit vulgar. Apple and the same line-up of companies are even pushing for "Women's day" gifts and just choosing random holidays as any excuse to drop 100's unnecessary gifts.
I'm not saying there is anything wrong with buying tech, but this is getting a bit out of hand now and brain-washing this current generation with the expectation this is "normal", and "expected" behaviour.
Mothers Day used to be a bunch of flowers and take her out for the day, not buying ultra expensive tat she doesn't need. So many people are duped into the over commercialisation of what should be a simple day - just give her your time!
I said as much on social media when I received this email several weeks ago.
If I had “Apple money” spare to spend on some random gadget, I’d rather spend that money making memories with my mum.
I lost my mum too young just a couple of years ago, and I would do anything to have had more time to spend with her. Buying a gadget does not make time or memories - something both the mother and the child would benefit more from.
Spend time with your parents, people. There will come a time when you’ll wish you had.
