Apple Reportedly Acquiring NextVR for $100 Million

Apple is planning to acquire California-based virtual reality company NextVR in a deal said to be worth $100 million, 9to5Mac reported over the weekend.

nbainvrnextvr
NextVR is a company that melds virtual reality with sports, music, and entertainment, offering VR experiences for watching live events on VR headsets from PlayStation, HTC, Oculus, Google, Microsoft, and other manufacturers.

NextVR has established partnerships with the NBA, Wimbledon, Fox Sports, the WWE and more, according to the NextVR website. NextVR also has more than 40 patents, some of which are related to upscaling video streaming that may be of interest to Apple.

The Orange County, California company has been struggling in recent years, failing to secure Series C funding in 2019, leading to a 40 percent staff reduction.


Though Apple has not yet closed the acquisition or confirmed its plans to purchase NextVR, 9to5Mac says that a shell company formed this year that's believed to be Apple is hiring most of the engineers from NextVR. Employees at NextVR have also reportedly been told that they'll need to relocate from Southern California to Cupertino.

For the last several years, rumors have indicated that Apple is exploring multiple augmented, virtual, and mixed reality headset options, and has some kind of AR/VR headset project in the works.

apple glasses concept macrumors

A smart glasses concept

Most of the rumors have coalesced around augmented reality "smart glasses" that would work as an iPhone accessory, but there have also been rumors of work on a much more powerful VR headset that would feature an 8K display for each eye and that would be untethered from a computer or a smartphone.

Apple appears to be working on more than one AR/VR project, but it's difficult to tell as there have undoubtedly been many prototype designs. Current rumors suggest an AR/VR headset could be released as early as 2021.

Related Roundup: Apple Glasses

Top Rated Comments

Professor Rucy Avatar
23 months ago

Why do half the big articles on MR in the last week start with: “as reported a few days ago on 9to5Mac”?
Lol, ouch... MR is getting scooped left & right!
My observation with a new Apple announcement:

* 9to5Mac breaks the news;
* Macrumors shows it in a how-to video;
* AppleInsider has the TL;DR on it;
* iMore giggles about how cool-beans it is;
* Cult of Mac finds it on sale, and
* The Verge bitches about it.
Score: 6 Votes (Like | Disagree)
FightTheFuture Avatar
23 months ago

Oh boy, dorky head set / glasses may be in the pipeline.
The last dorky looking thing that Apple made were the AirPods and they became a phenomenon. Hope they can pull off AR/VR in a way no one expects.
Score: 5 Votes (Like | Disagree)
nfl46 Avatar
23 months ago
Sweet. I can’t wait to see what Apple does with this in a couple of years.
Score: 5 Votes (Like | Disagree)
Jeffgtx Avatar
23 months ago
Please let Tim and the ceo come out at the next keynote and say

“I hope you’re excited.
I know V R!”
Score: 3 Votes (Like | Disagree)
Justanotherfanboy Avatar
23 months ago
Why do half the big articles on MR in the last week start with: “as reported a few days ago on 9to5Mac”?
Lol, ouch... MR is getting scooped left & right!
Score: 2 Votes (Like | Disagree)
cmaier Avatar
23 months ago

Ha can’t tell if you’re being sarcastic, but the answer of course is extremely well.
As far as AR/VR goes, I think that, if done right, it could be Apple’s next big thing. They are incredibly well positioned to offer an amazing experience considering everything they have in their media ecosystem and all their partnerships- movies/TV, music, games etc.
Pretty easy to tell he’s being sarcastic :-)
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...