Apple was the fastest growing premium smartphone brand in India last year with 41 percent annual growth, according to new data gathered by Counterpoint Research.

Counterpoint India Premium Market Share 2016 2019
Premium smartphone shipments in the country reached a record high in 2019, increasing by 29 percent year over year. The growth is said to have been driven by affordable premium smartphones, aggressive offers like significant price cuts, and user upgrades.

In Apple's case, growth in the fourth quarter was driven by multiple price cuts on iPhone XR throughout the year. The ‌iPhone‌ XR was the number one ultra-premium smartphone model in India followed by Samsung's Galaxy S10 Plus and China's OnePlus 7 Pro, according to the report.

Apple also oversaw the fastest rollout of its flagship devices in India, with the ‌iPhone‌ 11 series introduced at a lower price point than the previous year's ‌iPhone‌ XR launch. This reportedly helped to gain share during the festive season and in its launch quarter in India.

"We expect the strongest 2020 for Apple in India as it has expanded its production capacity in India and is now manufacturing iPhones on a Completely Knocked Down (CKD) basis. These activities will help the brand to offer competitive pricing in a price-sensitive market like India," Counterpoint said.

OnePlus remained the number one premium brand for the full calendar year, with shipments growing 28 percent year over year and the brand capturing one third of India's premium mobile market. The Chinese brand also became the first ever premium smartphone brand to cross two million shipments in a year in 2019.

Meanwhile, Samsung dropped to second position and declined 2 percentage points year over year in the premium segment. The Galaxy S10 Plus was the top-selling flagship for Samsung in 2019. As a result, Samsung's ultra-premium segment shipments grew by 24 percent year over year.

After a strong year in India, Apple is now pursuing its aim of opening an online Apple Store in the country to start official online sales of iPhones, iPads, Macs, and more starting in the third quarter of 2020.

In August 2019, India eased the rules that had kept Apple from offering its products in first-party stores and an online ‌Apple Store‌. Apple is now said to be working on opening up retail locations in India, with a store in Mumbai in the works.

Tag: India

Top Rated Comments

Winni Avatar
58 months ago
Okay. Growth in percent - that by itself is not saying anything. About how many shipped units are we talking here and how many units have the others shipped?
Score: 1 Votes (Like | Disagree)
Pukul Avatar
58 months ago
Yeah. So as someone in India absolutely in love with Apple, will just say, it has missed the bus.

By Indian standards, owning, maintaining and reinvesting every two years (on average) just doesn't make sense.

So i don't think apple is going to "take over" the Indian market anytime soon.

Even in premium segment, its products are simply not suited for India.

Sorry.
Score: 1 Votes (Like | Disagree)
Wide opeN Avatar
58 months ago

Yeah. So as someone in India absolutely in love with Apple, will just say, it has missed the bus.

By Indian standards, owning, maintaining and reinvesting every two years (on average) just doesn't make sense.

So i don't think apple is going to "take over" the Indian market anytime soon.

Even in premium segment, its products are simply not suited for India.
Sorry.
While I will by no means try to compete with your assessment, it really doesn't matter.

Apple is just going to continue to sink money into the Indian market, until it is in the hearts and minds of the people.

If it were anyone else I may agree that they've missed the boat, but this is Apple we're talking about. They've got a war chest to make just about anything happen.

The ease of regulations recently in India certainly don't hurt. It's a war of attrition.
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple's AirPods Pro 2 vs. Samsung's Galaxy Buds3 Pro

Saturday July 13, 2024 8:00 am PDT by
Samsung this week introduced its latest earbuds, the Galaxy Buds3 Pro, which look quite a bit like Apple's AirPods Pro 2. Given the similarities, we thought we'd compare Samsung's new earbuds to the AirPods Pro. Subscribe to the MacRumors YouTube channel for more videos. Design wise, you could potentially mistake Samsung's Galaxy Buds3 Pro for the AirPods Pro. The Buds3 Pro have the same...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
primeday2020 feature3

The Best Early Prime Day Deals on Apple Products

Saturday July 13, 2024 6:23 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for just two days from July 16-17. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may...