Skip to Content

Apple Launches Annual 'Back to University' Promo in Australia, New Zealand, South Korea, and Brazil

Apple today launched its annual Back to University promotion in Australia, New Zealand, South Korea, and Brazil, offering students and teachers free Beats Studio3 Wireless Headphones or free Beats Solo3 Wireless Headphones with purchase.

With the purchase of an eligible Mac, which includes the MacBook Air, MacBook Pro, iMac, or ‌iMac‌ Pro, students can get free Beats Studio3 Wireless Headphones.

backtouniversitypromo
With the purchase of an iPad Pro or iPad Air, Apple is providing free Beats Solo3 Wireless headphones. Students can also choose the BeatsX Earphones instead, or choose to pay an additional fee to upgrade to the Beats Studio3 Wireless Headphones. PDFs with full terms and conditions are available for each educational site: Australia, New Zealand, Brazil, and South Korea.

Macs and ‌iPad Pro‌ models are available at a discounted educational price when purchasing through the Australia, New Zealand, Brazil, and South Korea educational stores, with discounts up to A$320, NZ$360, R$ 1.780 or KRW 271,000 on qualifying devices. The education stores also offer AppleCare+ protection plans at a 20 percent discount.

To get the free or discounted Beats, students will need to add an eligible Mac or iPad to their carts, where the option to add the headphones will come up automatically.

Students can also get a free year of Apple TV+ with the purchase of an ‌iPad‌, Mac, iPhone, ‌Apple TV‌ or iPod touch, along with a discounted Apple Music subscription. More benefits for students are listed in our Student Guide.

Discounts are available for current and newly accepted university students, parents buying for students, and teachers and staff at all levels. Sign up and enrollment verification through UNiDays is required.

The educational discounts in Australia, New Zealand, South Korea, and Brazil will be available for a limited amount of time both online and in Apple retail stores in Australia, Brazil, and South Korea. The promotion ends on March 16, 2020 in all four countries.

Apple's back to university promotion is the same as the Back to School promotion that launches in the United States, Canada, Mexico, and European countries in the summer months, so these countries can expect a similar deal when Back to School rolls around.

Popular Stories

tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
iphone fold text

iPhone Fold Crease Measurements Revealed as Device Hits Production

Wednesday February 25, 2026 5:37 am PST by
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...

Top Rated Comments

B4U Avatar
80 months ago
For those who are confused why is this happening during this time of the year, please note not all countries start their school year in August/September time frame.
https://en.wikipedia.org/wiki/Academic_term
Score: 3 Votes (Like | Disagree)
dannyyankou Avatar
80 months ago

Remember when you got an iPod with your Mac? This programme isn’t worth having anymore.
What should they give, a free iPhone? And they're not going to give an iPod touch, most college students have smartphones.
Score: 1 Votes (Like | Disagree)
80 months ago

Is Mac Pro being purposefully excluded?
No uni student can afford a $10,000 computer—even with a $320 discount.
Score: 1 Votes (Like | Disagree)