Apple Testing 'Apple Music for Business' Plans at Retailers Like Harrods and Levi's

Apple has been trialing a new version of Apple Music, dubbed ‌Apple Music‌ for Business, which will provide retail partners with access to streaming music for their stores. The company has been testing out ‌Apple Music‌ for Business for the last six months (via The Wall Street Journal).

Apple is partnering with PlayNetwork Inc. for the project, which specializes in providing music for commercial use by handling licensing and operating the service for Apple. In turn, Apple contributes by creating hundreds of unique playlists for each client.

harrods apple music business

Image via Harrods/WSJ

Special business contracts must be made to use certain pieces of music in retail areas because of the high cost of licensing fees. PlayNetwork tackles these issues for clients such as Starbucks and Estée Lauder.

In these retail spaces, there are currently a few streaming services that offer business contracts for retailers, including Soundtrack Your Brand (formerly Spotify Business), Sirius XM Holdings, and more. These services cost between $25 to $35 a month per retail location.

‌Apple Music‌ for Business will now be a player in this space, but there is no indication yet as to how much Apple will charge for its service. In its six months of operation, Apple has landed 25 clients, which are estimated to deliver music to more than 10,000 store locations, including Apple's own retail stores.

One client includes Harrods in London, which had its own custom "Harrods Playlist" built by Apple. The retailer advertises this list of classical, ambient, and electronic music on screens in its stores, which users can search for and listen to in the consumer version of ‌Apple Music‌.

“We were captivated by their proposition that we could have our brand reflected in our own curated playlist,” said Guy Cheston, Harrods’s director of partnerships.

Apple Music for Business has so far focused on retail chains with 100 stores or more. But it plans on expanding into small and midsize businesses.

On the regular version of ‌Apple Music‌, the company just launched a "Replay" feature, which provides subscribers with a way to track the artists, albums, and songs they listen to the most every year. This has been a long-awaited feature on ‌Apple Music‌, and one that many of the service's rivals, like Spotify, have been doing for years.

‌Apple Music‌ still trails behind Spotify in terms of paid subscribers, with 60 million paid subscribers as of June 2019 compared to Spotify's 113 million Premium subscribers as of September 30, 2019.

Top Rated Comments

citysnaps Avatar
27 months ago
Brilliant move by Apple. Starting a business streaming service makes a lot of sense and should do well.
Score: 5 Votes (Like | Disagree)
benshive Avatar
27 months ago

Interesting that Apple will offer this service here without requiring the use of Apple hardware.
Not really. There's a version of the Apple Music app on the Google Play store for Android devices and a web version that can be used on any windows computer. Other Apple services like Apple TV+ are available on non-Apple hardware also.
Score: 3 Votes (Like | Disagree)
jcswim312 Avatar
27 months ago
I love Apple Music! I wish they would do a deal for the $14.99/m family plan like they do for individuals - $99/yr vs $9.99/m

Apple Music for business sounds like a great idea especially for small business owners...
Score: 3 Votes (Like | Disagree)
apparatchik Avatar
27 months ago
Im an :apple: Music subscriber but from time to time I use Spotify on the “come back 3 months for 0.99” offer, Spotify is a great service and a lot of both big and smaller indie festivals/events make playlist so you can get a glimpse of some of the artists you might not know yet, these playlist 9 out of 10 times are made for Spotify. Also, Ive noticed most Android/Windows users dont event know about Apple Music being available on their platforms, so they’re go-to option, the mindshare, is mostly Spotify. As long as :apple: Music keeps improving that’s ok with me.
Score: 1 Votes (Like | Disagree)
martyjmclean Avatar
27 months ago
I’ve always wanted playlists of lift music!
Score: 1 Votes (Like | Disagree)
maflynn Avatar
27 months ago
I can't see how they'll be able to compete with the canned music already available unless they're willing to charge less then those existing services.
Score: 1 Votes (Like | Disagree)

Popular Stories

airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
macbook pro 13 inch banner

Apple Planning Five New Macs for 2022, Including Entry-Level MacBook Pro Refresh

Sunday December 5, 2021 7:55 am PST by
Apple is working on five new Macs for launch in 2022, including a new version of the entry-level MacBook Pro, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that he expects Apple to launch five new Macs in 2022, including: A high-end iMac with Apple silicon to sit above the 24-inch iMac in the lineup A significant MacBook Air...
MBA Mock White Front Blue

2022 MacBook Air Getting Major Display Upgrade With One Drawback

Friday December 3, 2021 3:01 am PST by
Apple's next-generation MacBook Air is reportedly set to bring over many of the new MacBook Pro's features, with one noticeable omission, according to recent reports. The latest MacBook Pro models feature a mini-LED "Liquid Retina XDR" display with deep blacks and support for up to 1,600 nits peak brightness. The display also features Apple's "ProMotion" technology, which is capable of...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
apple watch series 7 aluminum colors

2022 Apple Watch Lineup Rumored to Include New Apple Watch SE and 'Rugged' Model for Sports

Sunday December 5, 2021 8:22 am PST by
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman. Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...