Apple Testing 'Apple Music for Business' Plans at Retailers Like Harrods and Levi's

Apple has been trialing a new version of Apple Music, dubbed ‌Apple Music‌ for Business, which will provide retail partners with access to streaming music for their stores. The company has been testing out ‌Apple Music‌ for Business for the last six months (via The Wall Street Journal).

Apple is partnering with PlayNetwork Inc. for the project, which specializes in providing music for commercial use by handling licensing and operating the service for Apple. In turn, Apple contributes by creating hundreds of unique playlists for each client.

harrods apple music business

Image via Harrods/WSJ

Special business contracts must be made to use certain pieces of music in retail areas because of the high cost of licensing fees. PlayNetwork tackles these issues for clients such as Starbucks and Estée Lauder.

In these retail spaces, there are currently a few streaming services that offer business contracts for retailers, including Soundtrack Your Brand (formerly Spotify Business), Sirius XM Holdings, and more. These services cost between $25 to $35 a month per retail location.

‌Apple Music‌ for Business will now be a player in this space, but there is no indication yet as to how much Apple will charge for its service. In its six months of operation, Apple has landed 25 clients, which are estimated to deliver music to more than 10,000 store locations, including Apple's own retail stores.

One client includes Harrods in London, which had its own custom "Harrods Playlist" built by Apple. The retailer advertises this list of classical, ambient, and electronic music on screens in its stores, which users can search for and listen to in the consumer version of ‌Apple Music‌.

“We were captivated by their proposition that we could have our brand reflected in our own curated playlist,” said Guy Cheston, Harrods’s director of partnerships.

Apple Music for Business has so far focused on retail chains with 100 stores or more. But it plans on expanding into small and midsize businesses.

On the regular version of ‌Apple Music‌, the company just launched a "Replay" feature, which provides subscribers with a way to track the artists, albums, and songs they listen to the most every year. This has been a long-awaited feature on ‌Apple Music‌, and one that many of the service's rivals, like Spotify, have been doing for years.

‌Apple Music‌ still trails behind Spotify in terms of paid subscribers, with 60 million paid subscribers as of June 2019 compared to Spotify's 113 million Premium subscribers as of September 30, 2019.

Top Rated Comments

citysnaps Avatar
22 months ago
Brilliant move by Apple. Starting a business streaming service makes a lot of sense and should do well.
Score: 5 Votes (Like | Disagree)
benshive Avatar
22 months ago

Interesting that Apple will offer this service here without requiring the use of Apple hardware.
Not really. There's a version of the Apple Music app on the Google Play store for Android devices and a web version that can be used on any windows computer. Other Apple services like Apple TV+ are available on non-Apple hardware also.
Score: 3 Votes (Like | Disagree)
jcswim312 Avatar
22 months ago
I love Apple Music! I wish they would do a deal for the $14.99/m family plan like they do for individuals - $99/yr vs $9.99/m

Apple Music for business sounds like a great idea especially for small business owners...
Score: 3 Votes (Like | Disagree)
apparatchik Avatar
22 months ago
Im an :apple: Music subscriber but from time to time I use Spotify on the “come back 3 months for 0.99” offer, Spotify is a great service and a lot of both big and smaller indie festivals/events make playlist so you can get a glimpse of some of the artists you might not know yet, these playlist 9 out of 10 times are made for Spotify. Also, Ive noticed most Android/Windows users dont event know about Apple Music being available on their platforms, so they’re go-to option, the mindshare, is mostly Spotify. As long as :apple: Music keeps improving that’s ok with me.
Score: 1 Votes (Like | Disagree)
martyjmclean Avatar
22 months ago
I’ve always wanted playlists of lift music!
Score: 1 Votes (Like | Disagree)
maflynn Avatar
22 months ago
I can't see how they'll be able to compete with the canned music already available unless they're willing to charge less then those existing services.
Score: 1 Votes (Like | Disagree)

Top Stories

Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Apple Watch 7 Unreleased Feature

Apple Watch Series 7 to Focus on One Major Upgrade

Wednesday August 4, 2021 2:12 am PDT by
The upcoming Apple Watch Series 7 will focus on one important feature in an attempt to tempt existing Apple Watch users that have an older device to upgrade, according to recent reports. Apple may skip adding new health sensors to this year's Apple Watch Series 7 in favor of improving the device's battery life. The company is said to be adopting new double-sided System in Package (SiP)...
magic keyboard touch id

Apple Makes Magic Keyboard With Touch ID Available for Separate Purchase

Tuesday August 3, 2021 5:22 am PDT by
Apple has made the Magic Keyboard with Touch ID, which previously was only available with the purchase of the new 24-inch iMac, available for purchase individually for $149. Apple also retails the Magic Keyboard with Touch ID and a numeric keypad for $179. A standard Magic Keyboard without Touch ID or a numeric keypad is available for $99, and a new Magic Trackpad for $129. One major...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
applestoredown

Apple's Online Store Temporarily Down [Update: Back Up]

Tuesday August 3, 2021 4:01 pm PDT by
Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message. Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The Apple Store app is also...
themorningshowcarrell

Apple Decided Not to Buy Reese Witherspoon's 'Hello Sunshine' Media Company

Monday August 2, 2021 2:02 pm PDT by
Reese Witherspoon's media company "Hello Sunshine" recently courted various buyers, and while Apple was one of parties interested in buying Hello Sunshine, the Cupertino company did not end up going through with the purchase. Hello Sunshine was valued at around $900 million thanks to its involvement in popular series like The Morning Show," "Big Little Lies," and "Little Fires Everywhere,"...
iPhone 13 Dummy Thumbnail 2

Apple Brings China's Luxshare Precision into iPhone 13 Supply Chain to Meet Production Targets

Wednesday August 4, 2021 12:19 am PDT by
Apple is tapping more Chinese suppliers as it seeks to meet ambitious targets for iPhone 13 production, according to a new report by Nikkei Asia. Apple is set to produce between 90 million and 95 million iPhones through January, according to a previous Nikkei report, and China's Luxshare Precision Industry has won 3% of orders away from Taiwanese rivals Foxconn and Pegatron. Luxshare will...
mac pro new graphics

Apple Introduces New High-End Graphics Options for Mac Pro

Tuesday August 3, 2021 7:34 am PDT by
Apple today began offering new high-end graphics upgrade options for both the tower and rack versions of the Mac Pro desktop computer. This comes on the same day that Apple started selling the Magic Keyboard with Touch ID on a standalone basis. As noted by CNN Underscored's Jake Krol, the Mac Pro can now be configured with new AMD Radeon Pro W6800X, W6800X Duo, or W6900X graphics when...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...