Apple Testing 'Apple Music for Business' Plans at Retailers Like Harrods and Levi's

Apple has been trialing a new version of Apple Music, dubbed ‌Apple Music‌ for Business, which will provide retail partners with access to streaming music for their stores. The company has been testing out ‌Apple Music‌ for Business for the last six months (via The Wall Street Journal).

Apple is partnering with PlayNetwork Inc. for the project, which specializes in providing music for commercial use by handling licensing and operating the service for Apple. In turn, Apple contributes by creating hundreds of unique playlists for each client.

harrods apple music business

Image via Harrods/WSJ

Special business contracts must be made to use certain pieces of music in retail areas because of the high cost of licensing fees. PlayNetwork tackles these issues for clients such as Starbucks and Estée Lauder.

In these retail spaces, there are currently a few streaming services that offer business contracts for retailers, including Soundtrack Your Brand (formerly Spotify Business), Sirius XM Holdings, and more. These services cost between $25 to $35 a month per retail location.

‌Apple Music‌ for Business will now be a player in this space, but there is no indication yet as to how much Apple will charge for its service. In its six months of operation, Apple has landed 25 clients, which are estimated to deliver music to more than 10,000 store locations, including Apple's own retail stores.

One client includes Harrods in London, which had its own custom "Harrods Playlist" built by Apple. The retailer advertises this list of classical, ambient, and electronic music on screens in its stores, which users can search for and listen to in the consumer version of ‌Apple Music‌.

“We were captivated by their proposition that we could have our brand reflected in our own curated playlist,” said Guy Cheston, Harrods’s director of partnerships.

Apple Music for Business has so far focused on retail chains with 100 stores or more. But it plans on expanding into small and midsize businesses.

On the regular version of ‌Apple Music‌, the company just launched a "Replay" feature, which provides subscribers with a way to track the artists, albums, and songs they listen to the most every year. This has been a long-awaited feature on ‌Apple Music‌, and one that many of the service's rivals, like Spotify, have been doing for years.

‌Apple Music‌ still trails behind Spotify in terms of paid subscribers, with 60 million paid subscribers as of June 2019 compared to Spotify's 113 million Premium subscribers as of September 30, 2019.

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Rumored to Use Same Rear Chassis as iPhone 16

Friday July 19, 2024 7:16 am PDT by
Apple will adopt the same rear chassis manufacturing process for the iPhone SE 4 that it is using for the upcoming standard iPhone 16, claims a new rumor coming out of China. According to the Weibo-based leaker "Fixed Focus Digital," the backplate manufacturing process for the iPhone SE 4 is "exactly the same" as the standard model in Apple's upcoming iPhone 16 lineup, which is expected to...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
New MacBook Pros Launching Tomorrow With These 4 New Features 2

M5 MacBook Models to Use New Compact Camera Module in 2025

Wednesday July 17, 2024 2:58 am PDT by
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...
iphone 14 lineup

Cellebrite Unable to Unlock iPhones on iOS 17.4 or Later, Leak Reveals

Thursday July 18, 2024 4:18 am PDT by
Israel-based mobile forensics company Cellebrite is unable to unlock iPhones running iOS 17.4 or later, according to leaked documents verified by 404 Media. The documents provide a rare glimpse into the capabilities of the company's mobile forensics tools and highlight the ongoing security improvements in Apple's latest devices. The leaked "Cellebrite iOS Support Matrix" obtained by 404 Media...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...

Top Rated Comments

citysnaps Avatar
61 months ago
Brilliant move by Apple. Starting a business streaming service makes a lot of sense and should do well.
Score: 5 Votes (Like | Disagree)
Justin Cymbal Avatar
61 months ago
I love Apple Music! I wish they would do a deal for the $14.99/m family plan like they do for individuals - $99/yr vs $9.99/m

Apple Music for business sounds like a great idea especially for small business owners...
Score: 4 Votes (Like | Disagree)
benshive Avatar
61 months ago

Interesting that Apple will offer this service here without requiring the use of Apple hardware.
Not really. There's a version of the Apple Music app on the Google Play store for Android devices and a web version that can be used on any windows computer. Other Apple services like Apple TV+ are available on non-Apple hardware also.
Score: 3 Votes (Like | Disagree)
apparatchik Avatar
61 months ago
Im an :apple: Music subscriber but from time to time I use Spotify on the “come back 3 months for 0.99” offer, Spotify is a great service and a lot of both big and smaller indie festivals/events make playlist so you can get a glimpse of some of the artists you might not know yet, these playlist 9 out of 10 times are made for Spotify. Also, Ive noticed most Android/Windows users dont event know about Apple Music being available on their platforms, so they’re go-to option, the mindshare, is mostly Spotify. As long as :apple: Music keeps improving that’s ok with me.
Score: 1 Votes (Like | Disagree)
martyjmclean Avatar
61 months ago
I’ve always wanted playlists of lift music!
Score: 1 Votes (Like | Disagree)
maflynn Avatar
61 months ago
I can't see how they'll be able to compete with the canned music already available unless they're willing to charge less then those existing services.
Score: 1 Votes (Like | Disagree)