In the same week that Apple's decision to pull a Hong Kong protest app from the App Store drew heavy criticism, a new report from BuzzFeed News claims the company has asked Apple TV+ show runners to avoid negative depictions of China.

appletvplus
As early as 2018, when Apple's original programming production got underway, company executives reportedly gave guidance to some show creators to "avoid portraying China in a bad light."

According to the news outlet's sources, the instruction was given by Apple software and services VP Eddy Cue, as well Morgan Wandell, Apple's head of international content development.

The attempt to steer content creators away from perceived criticism of China is said to be part of Apple's efforts to stay in its good books and avoid a repeat of April 2016, when the Chinese State Administration of Press, Publication, Radio, Film and Television shut down the iTunes Movies and iBooks stores, just six months after they had launched in the country.

The store closures were linked to the release of a controversial movie banned in China that imagines Hong Kong in 2025 with language police, mini Red Guards, radical protest and social alienation rife.

One show maker not connected to Apple told BuzzFeed News that the company's appeasement of Beijing is nothing new in the U.S. movie industry, which China has heavily invested in.

Apple's tip toeing around the Chinese government isn't unusual in Hollywood. It's an accepted practice."They all do it," one showrunner who was not affiliated with Apple told BuzzFeed News. "They have to if they want to play in that market. And they all want to play in that market. Who wouldn't?"

BuzzFeed News also spoke to one app developer who said that getting a phone call from Apple about an issue with China is not uncommon. "It's not a line of communication that would be open to any discussion," said the U.S. technology executive. "They have so much market power in general and they wield that pretty indiscriminately."

Apple CEO Tim Cook told employees on Thursday that the decision to remove the HKmap Live app from the ‌App Store‌ was based on information the company had received that it was being used to target individuals, property, and police, and violated local laws.

Earlier the same day, Apple also removed the app of news outlet Quartz from China's ‌‌App Store‌‌. The news organization said Apple removed its mobile app after complaints from the Chinese government about content in the app that is illegal in China."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

scwinsett Avatar
80 months ago
"They have to if they want to play in that market. And they all want to play in that market. Who wouldn't?"

Who wouldn’t? People with human decency that put values above money. **** this sellout, **** corporate greed, and **** the Chinese government.
keep your Tegridy!
Score: 61 Votes (Like | Disagree)
G3Blue Avatar
80 months ago
Grow a pair apple
Score: 51 Votes (Like | Disagree)
FlyingDutch Avatar
80 months ago
I’m the biggest Apple fan out there, but Tim Cook have to leave his position as a CEO immediately. Apple should leave China immediately. China have to be isolated from the rest of the world, until their own population will get rid of that government.
Score: 49 Votes (Like | Disagree)
IPPlanMan Avatar
80 months ago
Shame on you Tim and shame on Apple as a whole.

Chinese Blood Money has corrupted you through and through. Disgusting.
Score: 47 Votes (Like | Disagree)
keysofanxiety Avatar
80 months ago
I thought South Park was meant to be satire, not a verbatim reflection on what’s happening in the world.
Score: 42 Votes (Like | Disagree)
_Refurbished_ Avatar
80 months ago

I thought South Park was meant to be satire, not a verbatim reflection on what’s happening in the world.
South Park is about the realist form of media out there, unfortunately. It’s hilarious because it’s true.

Also, Tim is swine. Always has been, always will be. His corporate keynotes are puke-worthy. Huge hypocrite. Can see through that man like a window into the Apple Store.

This is 2019, though, where shareholders have more power than the government. It’s hard to run a corporation that isn’t terrible in 2019. Look at Bob Iger and Disney. Zero creativity. The company is all about $$$$. Apple is just another victim of a second-rate CEO ruining a company’s values.
Score: 26 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...