Apple Reportedly Told Apple TV+ Show Creators to Avoid Angering China

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In the same week that Apple's decision to pull a Hong Kong protest app from the App Store drew heavy criticism, a new report from BuzzFeed News claims the company has asked Apple TV+ show runners to avoid negative depictions of China.


As early as 2018, when Apple's original programming production got underway, company executives reportedly gave guidance to some show creators to "avoid portraying China in a bad light."

According to the news outlet's sources, the instruction was given by Apple software and services VP Eddy Cue, as well Morgan Wandell, Apple's head of international content development.

The attempt to steer content creators away from perceived criticism of China is said to be part of Apple's efforts to stay in its good books and avoid a repeat of April 2016, when the Chinese State Administration of Press, Publication, Radio, Film and Television shut down the iTunes Movies and iBooks stores, just six months after they had launched in the country.

The store closures were linked to the release of a controversial movie banned in China that imagines Hong Kong in 2025 with language police, mini Red Guards, radical protest and social alienation rife.

One show maker not connected to Apple told BuzzFeed News that the company's appeasement of Beijing is nothing new in the U.S. movie industry, which China has heavily invested in.

Apple's tip toeing around the Chinese government isn't unusual in Hollywood. It's an accepted practice."They all do it," one showrunner who was not affiliated with Apple told BuzzFeed News. "They have to if they want to play in that market. And they all want to play in that market. Who wouldn't?"

BuzzFeed News also spoke to one app developer who said that getting a phone call from Apple about an issue with China is not uncommon. "It's not a line of communication that would be open to any discussion," said the U.S. technology executive. "They have so much market power in general and they wield that pretty indiscriminately."

Apple CEO Tim Cook told employees on Thursday that the decision to remove the HKmap Live app from the ‌App Store‌ was based on information the company had received that it was being used to target individuals, property, and police, and violated local laws.

Earlier the same day, Apple also removed the app of news outlet Quartz from China's ‌‌App Store‌‌. The news organization said Apple removed its mobile app after complaints from the Chinese government about content in the app that is illegal in China."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

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10 months ago
"They have to if they want to play in that market. And they all want to play in that market. Who wouldn't?"

Who wouldn’t? People with human decency that put values above money. **** this sellout, **** corporate greed, and **** the Chinese government.
keep your Tegridy!
Score: 61 Votes (Like | Disagree)
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10 months ago
Grow a pair apple
Score: 51 Votes (Like | Disagree)
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10 months ago
I’m the biggest Apple fan out there, but Tim Cook have to leave his position as a CEO immediately. Apple should leave China immediately. China have to be isolated from the rest of the world, until their own population will get rid of that government.
Score: 49 Votes (Like | Disagree)
Avatar
10 months ago
Shame on you Tim and shame on Apple as a whole.

Chinese Blood Money has corrupted you through and through. Disgusting.
Score: 47 Votes (Like | Disagree)
Avatar
10 months ago
I thought South Park was meant to be satire, not a verbatim reflection on what’s happening in the world.
Score: 42 Votes (Like | Disagree)
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10 months ago


I thought South Park was meant to be satire, not a verbatim reflection on what’s happening in the world.

South Park is about the realist form of media out there, unfortunately. It’s hilarious because it’s true.

Also, Tim is swine. Always has been, always will be. His corporate keynotes are puke-worthy. Huge hypocrite. Can see through that man like a window into the Apple Store.

This is 2019, though, where shareholders have more power than the government. It’s hard to run a corporation that isn’t terrible in 2019. Look at Bob Iger and Disney. Zero creativity. The company is all about $$$$. Apple is just another victim of a second-rate CEO ruining a company’s values.
Score: 26 Votes (Like | Disagree)

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