ALT CTRL's playlist art will showcase a new artist each week, starting with HAIM. The playlist includes artists like Twenty One Pilots, The Black Keys, Dominic Fike, Lana Del Rey, and Vampire Weekend.
"Alternative is more an attitude than a sound -- music that colors just a bit outside the lines. ALT CTRL, formerly known as The A-List: Alternative, is where you'll find the best of those new left-of-center tunes."Apple has slowly been rebranding its "The A-List" playlists, which now also includes "The A-List: Hip-Hop" changing to "Rap Life" in July and "The A-List: Dance" changing to "danceXL" in March. Other playlists still categorized as "The A-List" include genres like Pop, Country, R&B, Christian, Classical, Bollywood, African, K-Pop, Telugu, Khaleeji, Mandopop, J-Pop, Russian Hip-Hop, and more.
Amid the ongoing rebranding of its A-List playlists, Apple has also updated a few "Essentials" playlists with new Shot on iPhone cover art. Artists include Lizzo; Travis Scott; Kacey Musgraves; Tyler, The Creator; Tierra Whack; IDLES; Leon Bridges; Skrillex; and CHAI.
Each playlist showcases an image of the artist shot on an iPhone on their tour, and some artist's profile images have also been updated with similar Shot on iPhone iconography, including Lizzo and Kacey Musgraves. Apple has highlighted a few artists in a similar fashion with its "Shot on iPhone on Tour" video series, including artists like Florence Welch and FKA Twigs.
Apple Music has continued to grow over the years, and in June the streaming music service was reported to have just over 60 million paid subscribers. Earlier this week Spotify reported on its own paid subscriber count, which broke 108 million globally in Q2 2019.