Apple's Latest 'Shot on iPhone' Campaign Goes 'On Tour' With 16 Singers and Bands Around the World

Apple is expanding its long-running "Shot on iPhone" marketing campaign with a new series of "On Tour" videos and billboard ads featuring 16 musicians and bands from around the world, according to Adweek.

As part of the campaign, Apple has shared three new videos that provide an up-close and behind-the-scenes look at concerts hosted by rock band Florence and the Machine, singer FKA twigs, and jazz saxophonist Kamasi Washington. The mini documentaries were shot by ‌iPhone‌ users, some with the help of "additional hardware and software."




In addition to YouTube, the videos will be available on Apple Music and IGTV.

Musicians and bands featured in the campaign include FKA twigs, Chai, Kacey Musgraves, Kamasi Washington, Florence and the Machine, Idles, Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, Little Big, and Tyler, the Creator, according to Adweek.

on tour 1
on tour 2
on tour 3

Images via Adweek

Over the years, Apple has used its "Shot on ‌iPhone‌" campaign to feature photos shot by everyday ‌iPhone‌ users, portraits of NHL players, the Cuban surfing community, the Chinese New Year, and much more.

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Top Rated Comments

LiE_ Avatar
64 months ago
Great videos, but it’s all in the editing.
And the hardware they strap on....

Score: 8 Votes (Like | Disagree)
maerz001 Avatar
64 months ago
Additional hardware and software used. Make me tiny and hide me somewhere
Score: 6 Votes (Like | Disagree)
MyRumors Avatar
64 months ago
Try taking a picture in that light (concert setting). iPhone is way behind on low-light pictures. I´m surprised each year that it's not getting much better.
Score: 5 Votes (Like | Disagree)
Braderunner Avatar
64 months ago
And the hardware they strap on....

Seriously! That really is the key. The iPhone ,by itself, doesn't take photos or videos anywhere near the quality shown in these promos.
Score: 4 Votes (Like | Disagree)
RammyXX Avatar
64 months ago
"Additional hardware and software used" :D
Score: 3 Votes (Like | Disagree)
citysnaps Avatar
64 months ago
Great videos, but it’s all in the editing.
For sure on that! I thought the editing, and shooting, were quite superb.

As an aside...Same with still photos, of course. It's about the photographer, not the gear.
Score: 2 Votes (Like | Disagree)