Apple's Latest 'Shot on iPhone' Campaign Goes 'On Tour' With 16 Singers and Bands Around the World

Apple is expanding its long-running "Shot on iPhone" marketing campaign with a new series of "On Tour" videos and billboard ads featuring 16 musicians and bands from around the world, according to Adweek.

As part of the campaign, Apple has shared three new videos that provide an up-close and behind-the-scenes look at concerts hosted by rock band Florence and the Machine, singer FKA twigs, and jazz saxophonist Kamasi Washington. The mini documentaries were shot by iPhone users, some with the help of "additional hardware and software."




In addition to YouTube, the videos will be available on Apple Music and IGTV.

Musicians and bands featured in the campaign include FKA twigs, Chai, Kacey Musgraves, Kamasi Washington, Florence and the Machine, Idles, Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, Little Big, and Tyler, the Creator, according to Adweek.



Images via Adweek

Over the years, Apple has used its "Shot on iPhone" campaign to feature photos shot by everyday iPhone users, portraits of NHL players, the Cuban surfing community, the Chinese New Year, and much more.

Top Rated Comments

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16 weeks ago

Great videos, but it’s all in the editing.


And the hardware they strap on....

Rating: 8 Votes
16 weeks ago
Additional hardware and software used. Make me tiny and hide me somewhere
Rating: 6 Votes
16 weeks ago
Try taking a picture in that light (concert setting). iPhone is way behind on low-light pictures. I´m surprised each year that it's not getting much better.
Rating: 5 Votes
16 weeks ago

And the hardware they strap on....

Seriously! That really is the key. The iPhone ,by itself, doesn't take photos or videos anywhere near the quality shown in these promos.
Rating: 4 Votes
16 weeks ago
"Additional hardware and software used" :D
Rating: 3 Votes
16 weeks ago

Great videos, but it’s all in the editing.


For sure on that! I thought the editing, and shooting, were quite superb.

As an aside...Same with still photos, of course. It's about the photographer, not the gear.
Rating: 2 Votes
16 weeks ago
All you negative people relax for a minute and consider, a phone in your pocket still captured this great footage. Think back to the the '90s when our phones had 10 preset numbers and we were impressed. These campaigns just celebrate how far we have come. Enjoy your device in your pocket!
Rating: 2 Votes
16 weeks ago
Those are some great photos!
Rating: 1 Votes
16 weeks ago

Seriously! That really is the key. The iPhone ,by itself, doesn't take photos or videos anywhere near the quality shown in these promos.


It's much more about the skill of the director, camera operator, and subsequent editing.

EDIT: And a good sound person...
Rating: 1 Votes
16 weeks ago

This.

I work in TV and if one person in that chain is broken or not right, the whole project comes out like trash.


Ooops... I forgot the sound person/engineer.
Rating: 1 Votes

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