Apple Shares New 'Inside Joke' Privacy-Focused Video Highlighting iMessage Encryption

Apple today shared a humorous new privacy-focused video on its YouTube channel, which is designed to highlight the end-to-end encryption feature in the Messages app.

In the minute-long video, a woman is at a nail salon getting a pedicure, and she's receiving iMessages and cracking up at them over and over again. The viewer is never given a look at what she's seeing that's so funny, which emphasizes the fact that messages are private.


The end of the video features the tagline "iMessage encrypts your conversations because not everyone needs to be in on the joke."

Apple has shared several other privacy-focused videos in recent months, including a "Privacy Matters" spot and a video that highlights limited ad tracking in Safari.

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Top Rated Comments

12643 Avatar
81 months ago
Most annoying ad I’ve seen in a while...
Score: 57 Votes (Like | Disagree)
lanegandy Avatar
81 months ago
This was honestly great lol
Score: 42 Votes (Like | Disagree)
Mark Booth Avatar
81 months ago
Very funny, she has a great laugh!

Mark
Score: 36 Votes (Like | Disagree)
now i see it Avatar
81 months ago
but iCloud backups still are not. Until iCloud data is encrypted, the whole privacy narrative is just mumbo jumbo
Score: 35 Votes (Like | Disagree)
Unity451 Avatar
81 months ago
I don't need the joke... listening to her laugh was great!
Score: 34 Votes (Like | Disagree)
audiophilosophy Avatar
81 months ago
This is a really great ad. Great acting by the lady too. I cracked a smile about halfway through. Simple and to the point.
Score: 30 Votes (Like | Disagree)