Apple this afternoon shared a new video in its ongoing "Shot on iPhone XS" series, this time focusing on the Maldives Shark Research Programme, a charity focused on whale shark research and community-focused conservation efforts.

The eight minute long video features underwater shots of whale sharks and the researchers that are studying them, as well as providing insights into how researchers use Apple products to further their conservation goals.


In addition to showing off the ‌iPhone‌, the MacBook Pro and iPad also make an appearance.

While the video was captured entirely on the ‌iPhone‌, Apple says that some additional equipment was used, including the Freefly Movi Cinema Robot, the FiLMiC Pro App, the AxisGO Water Housing, and a Beastgrip.

Apple has shared many "Shot on ‌iPhone‌" videos and photos over the course of the last several years, including one in the same vein that was recently captured in Cuba.

Top Rated Comments

macfacts Avatar
81 months ago
Just remember apple warranty doesn't cover water damage.

I know, even apple doesn't trust the water resistance of the iPhone.
Score: 3 Votes (Like | Disagree)
sidewinder3000 Avatar
81 months ago
Apple should really stop this “Shot on iPhone” campaign. With three Huawei phones and one Samsung possessing better DXOMark scores than iPhone XS Max, especially the two extreme cases (night shot, large zoom) making Huawei P30 Pro look so much more outstanding, educating customers to pay attention to the photo/video capabilities only helps with other brands (Huawei and Samsung). Not to mention the money spent on these ads.

Apple should focus on Apple’s strengths that Android phones can never compete with.
Your statement makes ZERO sense. The image quality of these videos is absolutely exceptional. iPhone is the standard by which all other smartphone cameras are measured. Most are worse, a few are better in a few categories, but they are still compared with iPhone. And iPhone delivers incredible quality. There are more iPhones in people’s hands than any phone in the world, which means that more people have amazing cameras in their pocket than ever before. Apple is trying to make filmmaking a lifestyle. Regardless of your esoteric opinions about DXOMark scores, hundreds of millions of people look to iPhones to create memories and even art at a level never seen before.

Only someone who doesn’t understand brand marketing would suggest that Apple’s “Shot On iPhone” campaign does anything for Huawei and Samsung, that consumers know or care about DXO scores, and that Apple should abandon the campaign. Quite the opposite: it’s working extremely well and they should continue it. There is still no camera with the the high camera quality of iPhone AND the simplicity and eco system of iPhone. Buying a crappier, harder to use phone with slightly better photo tech specs in a few areas is hardly a compelling reason for most people to switch.

You seem to write the same comment every time MacRumors posts a “Shot On iPhone” video. You can stop now.
Score: 2 Votes (Like | Disagree)
pika2000 Avatar
81 months ago
First of all I am not arguing, but pointing the obvious, while you can achieve great footage, still as you say "the proper tool for the purpose" is NOT a phone.

You can watch a movie on a smartwatch, does it make the proper tool for the job? (At least to me NO, and "common sense" would tell yuo it is not the best way to watcha movie).

Second of all, chill out, it's a forum, people have opinions and may differ from yours, instead of "attacking" try to learn something new and see other prospective, then make up your OWN with the experience you gained, it is called growing up (something we can't achieve if we all agree 100% of the time).

I did not mean to rought your feathers, but apparently did, sorry about that.
Attacking? What? Sounds like you’re the one who needs to chill if you feel internet comments are “attacking” you.
And yes, people have different opinion, just like how these people managed to properly shot an underwater movie using an iPhone with the proper tools and accessories for it. Yet you’re trying to dismiss them as if a phone should not be used. Talk about forcing your own opinions. :shrug: Before telling others to grow up, maybe check your own mindset first. Peace out.
Score: 2 Votes (Like | Disagree)

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...