Apple today added to its collection of Apple Watch Series 4 ads with a new short video highlighting its selection of Apple Watch bands, which come in many varieties including the Sport Band, Sport Loop, Milanese Loop, Modern Buckle, Hermès, and more.

Apple Watch Series 4 is completely redesigned. And now you can give it a fresh look with new bands in a variety of styles and colors.

Apple has been promoting the Apple Watch Series 4 frequently in recent months, with a "Flight" ad and a series of tutorial videos.

Top Rated Comments

whiteonline Avatar
37 months ago
This is gonna get ugly....
Score: 18 Votes (Like | Disagree)
Zdigital2015 Avatar
37 months ago
I really don’t understand apples business model with the watch bands... The way apple advertises every 3-4 months when they get new colors you’d think that people are just eagerly awaiting the opportunity to buy a new band in a slightly different color. Are there actually people out there that have like 10-15 different bands to match their outfits and moods? Everyone that I know that owns an Apple Watch owns exactly 1 band. Maybe my friends aren’t affluent enough and I surround myself with cheap people? Idk.
I own four different bands, two Apple and two from a third party manufacturer. I have an Apple Sport Band and an Apple Sport Loop as well as a brown leather and a black leather band. Each serves a different function depending on what I am doing. It is one of the Watch’s best selling points and perks of the ecosystem. I wouldn’t wear my white Sport Band with a navy suit. The leather band cost less than $25 each.

Many people on these forums have WAY more bands than I own....WAY more.
Score: 7 Votes (Like | Disagree)
CarlJ Avatar
37 months ago
The thing is, if you appreciate watches and know what you’re doing, you’d realize why spending $50-800 (looking at you, Hermes) on Apple branded straps is the same thing of being that flashy jerk with an ugly, expensive watch that he bought just to impress people. No sense, no taste, and no class.
Well, uh, thanks, I guess, for saying I have no sense, no taste, and no class. Glad I have you to set me straight. Perhaps I can return the favor some day.

I have a handful of Apple's Sport Band watchbands, in various colors. I didn't buy them to impress anyone, I just enjoy the colors. I couldn't care less what others think of my Apple Watch (except for my nieces, they love to kidnap my wrist and play with the Minnie Mouse and Toy Story watch faces - I find this quite entertaining, if inconvenient at times). I have a few more expensive analog watches (don't worry, nothing flashy, they, too, were bought because they please me, not to impress others), and I have substantially more bands for my Marathon analog watch than for my Apple Watch (quite a variety, actually, in nylon, perlon, canvas, silicone, caoutchouc, and steel, both nameless and from some quite well known makers). I do appreciate watches and I know what I'm doing. I have watch bands that are cheaper than Apple's Sport Bands, and a few that were quite a bit more expensive. And I can say that Apple's watch bands are really quite good. Are they expensive? Yes (and I'd like them to be less expensive). But they are well designed and very well executed.

(One particular disagreement with an oft-made assertion: none of the silicone knockoffs of the Sport Band that I've seen, which some undiscriminating users claim, "are exactly the same as the Apple ones", come anywhere close. A few of the caoutchouc watch bands I have, have a similar feel to Apple's fluorelastomer bands - the silicone Sport Band knockoffs don't.)
Score: 5 Votes (Like | Disagree)
twocents Avatar
37 months ago
An ad for an accessory for an accessory for the iPhone. Tim would approve!
Score: 5 Votes (Like | Disagree)
Pezboy Avatar
37 months ago
I really don’t understand apples business model with the watch bands... The way apple advertises every 3-4 months when they get new colors you’d think that people are just eagerly awaiting the opportunity to buy a new band in a slightly different color. Are there actually people out there that have like 10-15 different bands to match their outfits and moods? Everyone that I know that owns an Apple Watch owns exactly 1 band. Maybe my friends aren’t affluent enough and I surround myself with cheap people? Idk.
Score: 5 Votes (Like | Disagree)
tobefirst ⚽️ Avatar
37 months ago
Well, by reading this thread I've learned that in a lot of people's eyes, I'm doing a lot of things wrong.

Ah well, I'll still sleep well tonight.
Score: 5 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...