Apple today added to its collection of Apple Watch Series 4 ads with a new short video highlighting its selection of Apple Watch bands, which come in many varieties including the Sport Band, Sport Loop, Milanese Loop, Modern Buckle, Hermès, and more.

Apple Watch Series 4 is completely redesigned. And now you can give it a fresh look with new bands in a variety of styles and colors.

Apple has been promoting the Apple Watch Series 4 frequently in recent months, with a "Flight" ad and a series of tutorial videos.

Top Rated Comments

whiteonline Avatar
32 months ago
This is gonna get ugly....
Score: 18 Votes (Like | Disagree)
Zdigital2015 Avatar
32 months ago
I really don’t understand apples business model with the watch bands... The way apple advertises every 3-4 months when they get new colors you’d think that people are just eagerly awaiting the opportunity to buy a new band in a slightly different color. Are there actually people out there that have like 10-15 different bands to match their outfits and moods? Everyone that I know that owns an Apple Watch owns exactly 1 band. Maybe my friends aren’t affluent enough and I surround myself with cheap people? Idk.
I own four different bands, two Apple and two from a third party manufacturer. I have an Apple Sport Band and an Apple Sport Loop as well as a brown leather and a black leather band. Each serves a different function depending on what I am doing. It is one of the Watch’s best selling points and perks of the ecosystem. I wouldn’t wear my white Sport Band with a navy suit. The leather band cost less than $25 each.

Many people on these forums have WAY more bands than I own....WAY more.
Score: 7 Votes (Like | Disagree)
CarlJ Avatar
32 months ago
The thing is, if you appreciate watches and know what you’re doing, you’d realize why spending $50-800 (looking at you, Hermes) on Apple branded straps is the same thing of being that flashy jerk with an ugly, expensive watch that he bought just to impress people. No sense, no taste, and no class.
Well, uh, thanks, I guess, for saying I have no sense, no taste, and no class. Glad I have you to set me straight. Perhaps I can return the favor some day.

I have a handful of Apple's Sport Band watchbands, in various colors. I didn't buy them to impress anyone, I just enjoy the colors. I couldn't care less what others think of my Apple Watch (except for my nieces, they love to kidnap my wrist and play with the Minnie Mouse and Toy Story watch faces - I find this quite entertaining, if inconvenient at times). I have a few more expensive analog watches (don't worry, nothing flashy, they, too, were bought because they please me, not to impress others), and I have substantially more bands for my Marathon analog watch than for my Apple Watch (quite a variety, actually, in nylon, perlon, canvas, silicone, caoutchouc, and steel, both nameless and from some quite well known makers). I do appreciate watches and I know what I'm doing. I have watch bands that are cheaper than Apple's Sport Bands, and a few that were quite a bit more expensive. And I can say that Apple's watch bands are really quite good. Are they expensive? Yes (and I'd like them to be less expensive). But they are well designed and very well executed.

(One particular disagreement with an oft-made assertion: none of the silicone knockoffs of the Sport Band that I've seen, which some undiscriminating users claim, "are exactly the same as the Apple ones", come anywhere close. A few of the caoutchouc watch bands I have, have a similar feel to Apple's fluorelastomer bands - the silicone Sport Band knockoffs don't.)
Score: 5 Votes (Like | Disagree)
twocents Avatar
32 months ago
An ad for an accessory for an accessory for the iPhone. Tim would approve!
Score: 5 Votes (Like | Disagree)
Pezboy Avatar
32 months ago
I really don’t understand apples business model with the watch bands... The way apple advertises every 3-4 months when they get new colors you’d think that people are just eagerly awaiting the opportunity to buy a new band in a slightly different color. Are there actually people out there that have like 10-15 different bands to match their outfits and moods? Everyone that I know that owns an Apple Watch owns exactly 1 band. Maybe my friends aren’t affluent enough and I surround myself with cheap people? Idk.
Score: 5 Votes (Like | Disagree)
tobefirst Avatar
32 months ago
Well, by reading this thread I've learned that in a lot of people's eyes, I'm doing a lot of things wrong.

Ah well, I'll still sleep well tonight.
Score: 5 Votes (Like | Disagree)

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