Apple Removes Useless 'Do Not Track' Feature From Latest Beta Versions of Safari

In the release notes for Safari 12.1, the new version of Apple's browser installed in iOS 12.2, Apple says that it is removing support for the "Do Not Track" feature, which is now outdated.

From the release notes: "Removed support for the expired Do Not Track standard to prevent potential use as a fingerprinting variable."

safarisettingsios122

Do Not Track is no longer an option in iOS 12.2, as seen in iOS 12.2 screenshot on left. iOS 12.1.3 screenshot on right.

The same feature was also removed from Safari Technology Preview today, Apple's experimental macOS browser, and it is not present in the macOS 10.14.4 betas. According to Apple, Do Not Track is "expired" and support is being eliminated to prevent its use as, ironically, a fingerprinting variable for tracking purposes.

"Do Not Track" is an outdated feature that was added to Safari quite a long time ago, first showing up in OS X Lion in 2011. Proposed by the FTC, "Do Not Track" is a preference that is sent by a user's browser to various websites requesting that advertising companies not use tracking methods.

It is entirely up to the advertising companies to comply with the "Do Not Track" messaging, and it has no actual function beyond broadcasting a user preference. All it does is say something to the effect of "hey, I prefer not to be tracked for targeted advertisements," which websites, advertisers, and analytics companies are free to ignore.

In the settings for Safari in iOS 12.2, Apple is no longer listing "Do Not Track" as a setting that can be toggled off or on, and in the Safari Preview browser, "Ask websites not to track me" is no longer listed as an option.

safarimacos1014
To replace Do Not Track, Apple has been implementing much more stringent Intelligent Tracking Prevention options, which do actually have a tangible effect and prevent the tracking methods that many advertisers and analytics sites use to detect your cross-site internet browsing.

Tag: Safari
Related Forums: macOS Mojave, iOS 12

Top Rated Comments

snek Avatar
39 months ago
Instead we got a million GDPR and cookie popups
Score: 19 Votes (Like | Disagree)
AngerDanger Avatar
39 months ago
Pfft, I never used that crap anyways. Just exercise a little caution, and advertisers won't have a clue who you are.



Attachment Image
Score: 16 Votes (Like | Disagree)
az431 Avatar
39 months ago
Same people that complain about the headphone jack, ethernet port, and the cd-rom drive being deprecated will also complain about this, and then comment how innovative it is to remove the do not track functionality and that "Timmy is greedy."

What else is new.
Score: 10 Votes (Like | Disagree)
thecastle Avatar
39 months ago
Wow, so the do not track feature was used by ad companies to fingerprint you? These companies know no bounds
Score: 9 Votes (Like | Disagree)
Kaelan the Tired Avatar
39 months ago
I actually thought Do Not Track was a good idea at the time. Sure, advertisers didn't have to honor it, but they had incentive to. Few people turned it on, so advertisers wouldn't have a significant revenue loss in honoring it and it would boost their reputations. It could have even been a precursor to something with a bit more teeth, where governments could write laws criminalizing tracking such people. It would hardly have cured us of the growing threat to user privacy, but it would have at least done something about it. It was a rare moment where it looked like scummy advertisers and privacy advocates could actually come to some sort of positive agreement, however small.

The problem with it was that it all hinged on the option being disabled by default, so that only the rare unicorns who actually knew about it and wanted it would turn it on. Microsoft made the infuriating decision to blatantly violate this delicate contract by making Do Not Track enabled by default in Internet Explorer. So all that could happen from there was for the whole thing to come tumbling down. I vaguely remember some website trying to create a compromise where they would still honor the header if it came from a non-Microsoft browser, but I guess that kind of duct tape over the mess wasn't sustainable. Advertisers were spooked and it all ended sadly-ever-after.
Score: 5 Votes (Like | Disagree)
calzon65 Avatar
39 months ago
Same people that complain about the headphone jack, ethernet port, and the cd-rom drive being deprecated will also complain about this, and then comment how innovative it is to remove the do not track functionality and that "Timmy is greedy."

What else is new.
Yea … I complain about the lack of the headphone jack :mad:
Score: 3 Votes (Like | Disagree)

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
AirPods Pro Gen 3 Mock Feature ugly yellow

AirPods Pro 2 Could Beat AirPods Max Sound Quality

Monday January 24, 2022 2:15 am PST by
Apple's second-generation AirPods Pro could deliver higher fidelity audio than the AirPods Max over-ear headphones, despite being comparatively small in-ear buds, recent reports have suggested. In a recent note to investors, seen by MacRumors, TF International Securities analyst Ming-Chi Kuo claimed that the second-generation AirPods Pro will offer improved audio quality thanks to support...
iCloud General Feature

Developers Unhappy With Bug Causing iCloud Unreliability

Monday January 24, 2022 10:15 am PST by
A number of developers are upset with an increasingly problematic iCloud server issue that is causing some apps that have implemented iCloud support to fail to sync properly. As outlined on the Developer Forums and on Twitter, there are CloudKit connectivity issues that have been occurring since November. Some users of apps that have iCloud support built in are seeing the following message:...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...