Apple Removes Useless 'Do Not Track' Feature From Latest Beta Versions of Safari

In the release notes for Safari 12.1, the new version of Apple's browser installed in iOS 12.2, Apple says that it is removing support for the "Do Not Track" feature, which is now outdated.

From the release notes: "Removed support for the expired Do Not Track standard to prevent potential use as a fingerprinting variable."

Do Not Track is no longer an option in iOS 12.2, as seen in iOS 12.2 screenshot on left. iOS 12.1.3 screenshot on right.

The same feature was also removed from Safari Technology Preview today, Apple's experimental macOS browser, and it is not present in the macOS 10.14.4 betas. According to Apple, Do Not Track is "expired" and support is being eliminated to prevent its use as, ironically, a fingerprinting variable for tracking purposes.

"Do Not Track" is an outdated feature that was added to Safari quite a long time ago, first showing up in OS X Lion in 2011. Proposed by the FTC, "Do Not Track" is a preference that is sent by a user's browser to various websites requesting that advertising companies not use tracking methods.

It is entirely up to the advertising companies to comply with the "Do Not Track" messaging, and it has no actual function beyond broadcasting a user preference. All it does is say something to the effect of "hey, I prefer not to be tracked for targeted advertisements," which websites, advertisers, and analytics companies are free to ignore.

In the settings for Safari in iOS 12.2, Apple is no longer listing "Do Not Track" as a setting that can be toggled off or on, and in the Safari Preview browser, "Ask websites not to track me" is no longer listed as an option.


To replace Do Not Track, Apple has been implementing much more stringent Intelligent Tracking Prevention options, which do actually have a tangible effect and prevent the tracking methods that many advertisers and analytics sites use to detect your cross-site internet browsing.

Tag: Safari

Top Rated Comments

(View all)
Avatar
21 months ago
Instead we got a million GDPR and cookie popups
Score: 19 Votes (Like | Disagree)
Avatar
21 months ago
Pfft, I never used that crap anyways. Just exercise a little caution, and advertisers won't have a clue who you are.



Score: 16 Votes (Like | Disagree)
Avatar
21 months ago
Same people that complain about the headphone jack, ethernet port, and the cd-rom drive being deprecated will also complain about this, and then comment how innovative it is to remove the do not track functionality and that "Timmy is greedy."

What else is new.
Score: 10 Votes (Like | Disagree)
Avatar
21 months ago
Wow, so the do not track feature was used by ad companies to fingerprint you? These companies know no bounds
Score: 9 Votes (Like | Disagree)
Avatar
21 months ago
I actually thought Do Not Track was a good idea at the time. Sure, advertisers didn't have to honor it, but they had incentive to. Few people turned it on, so advertisers wouldn't have a significant revenue loss in honoring it and it would boost their reputations. It could have even been a precursor to something with a bit more teeth, where governments could write laws criminalizing tracking such people. It would hardly have cured us of the growing threat to user privacy, but it would have at least done something about it. It was a rare moment where it looked like scummy advertisers and privacy advocates could actually come to some sort of positive agreement, however small.

The problem with it was that it all hinged on the option being disabled by default, so that only the rare unicorns who actually knew about it and wanted it would turn it on. Microsoft made the infuriating decision to blatantly violate this delicate contract by making Do Not Track enabled by default in Internet Explorer. So all that could happen from there was for the whole thing to come tumbling down. I vaguely remember some website trying to create a compromise where they would still honor the header if it came from a non-Microsoft browser, but I guess that kind of duct tape over the mess wasn't sustainable. Advertisers were spooked and it all ended sadly-ever-after.
Score: 5 Votes (Like | Disagree)
Avatar
21 months ago

Same people that complain about the headphone jack, ethernet port, and the cd-rom drive being deprecated will also complain about this, and then comment how innovative it is to remove the do not track functionality and that "Timmy is greedy."

What else is new.

Yea … I complain about the lack of the headphone jack :mad:
Score: 3 Votes (Like | Disagree)

Top Stories

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....