Safari in iOS 11 introduces a new tracking prevention feature that's meant to protect your privacy and make it harder for companies to track your browsing habits across multiple websites.

Disabling Cross-Site Tracking isn't going to cut down on the number of ads that you see, but it will make it harder for advertisers to gather data about what you've been browsing to deliver targeted ads. Here's how to enable it:

  1. Open the Settings app.
  2. Scroll down to Safari and tap it.
  3. Scroll down to "Prevent Cross-Site Tracking."safariios11crosssitetracking
  4. Toggle it on so it's green.

This section of the Settings app also includes other Safari settings that are worth turning on if you haven't done so already, including "Ask Websites Not to Track Me," "Block Pop-ups," and "Fraudulent Website Warning." You can also restrict website access to cookies, the camera and microphone, and Apple Pay.

Tag: Safari
Related Forum: iOS 11

Top Rated Comments

dannyyankou Avatar
52 months ago
I appreciate Macrumors for putting this info out. 9to5mac tried defending cross-site tracking, probably because they benefit from it.
Score: 9 Votes (Like | Disagree)
BlazednSleepy Avatar
52 months ago
Looks like it was enabled for me by default. You can cry and complain about "Tims" apple, but one things for sure, Apple is clearly a leader in respecting and protecting our privacy. No other giant corporation that I can think has made this more clear.
Score: 5 Votes (Like | Disagree)
colbertnation Avatar
52 months ago
I dislike a lot of things about Tim Cook's Apple, but their adherence to privacy is definitely appreciated!

Biggest drawback that is preventing me from switching to Android anytime soon is their lack of privacy and monetizing customer data.
Score: 5 Votes (Like | Disagree)
iapplelove Avatar
52 months ago
Mine was already toggled to on.
Score: 3 Votes (Like | Disagree)
gixxerfool Avatar
52 months ago
I know I’m going against the grain here, but if we’re going to see ads anyway, I’d rather see ads about things that interest me or items that I’ve been shopping for lately. Isn’t that far better than seeing generic “Lose Your Belly Fat Using This 1 Weird Trick” garbage ads?!
I see your point. My problem is when gift shopping it seems to hang on those items and I have my wife or daughter shoulder riding it has almost been an issue.
Score: 2 Votes (Like | Disagree)
gixxerfool Avatar
52 months ago
This is such a welcomed feature. It’s crazy how these ads follow me all over.
Score: 2 Votes (Like | Disagree)

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