The Wall Street Journal reports that Apple has added a "do-not-track" privacy tool to the latest test version of their web browser Safari found in Mac OS X Lion.
The tool is included within the latest test release of Lion, a version of Apple's Mac OS X operating system that is currently available only to developers. The final version of the operating system is scheduled to be released to the public this summer. Mentions of the do-not-track feature in Apple's Safari browser began to appear recently in online discussion forums and on Twitter.
Mac OS X Lion is currently in private developer seeding and is due to the public later this summer.
This "do-not-track" feature was originally proposed by the FTC and is a voluntary system in which web browsers broadcast this "do-not-track" preference but its up to advertising companies to actually comply with the request.
Do-not-track tools in browsers automatically send out messages to websites and online-advertising networks requesting that users' movements around the Web not be tracked. The system will only work if Web companies agree to respect peoples' tracking preferences.
According to the WSJ, major online ad networks have yet to agree on how to honor the system.
Apple's Safari is the 3rd major browser to support this initiative, following Microsoft's Internet Explorer and Mozilla's Firefox. Google's Chrome has yet to commit support to the feature.
I like people who actually realise that the annoying advertising is actually the price you pay for so much quality internet content. I wonder how long MacRumors and other similar sites would last without the income they get from advertising? The less effective online advertising becomes (through restrictions on tracking or adblockers), the less money will be put into the medium.
I would personally pay a small fee to for macrumors if I got no advertising && I didn't have to read posts from users such as yourself.
Friday January 27, 2023 10:01 am PST by Juli Clover
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans.
Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
Friday January 27, 2023 2:11 pm PST by Joe Rossignol
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus.
An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms.
This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Sunday January 29, 2023 10:15 am PST by Joe Rossignol
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more.
Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
Thursday January 26, 2023 12:14 pm PST by Juli Clover
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have.
Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
Thursday January 26, 2023 5:09 pm PST by Juli Clover
The upcoming iPhone 15 models that are set to be introduced later in 2023 will adopt the Wi-Fi 6E standard, according to Apple analyst Ming-Chi Kuo. In a note about Apple's work on a Wi-Fi chip, Kuo said that the company will upgrade the iPhone 15 to Wi-Fi 6E.
Apple is already using Wi-Fi 6E for the 11 and 12.9-inch iPad Pro models introduced last year, along with the new Mac mini and...
Wednesday January 25, 2023 5:39 pm PST by Joe Rossignol
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models.
Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
Top Rated Comments
I would personally pay a small fee to for macrumors if I got no advertising && I didn't have to read posts from users such as yourself.