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iPhone Sales Growing Following Price Cuts in China
Apple is seeing improved iPhone sales in China following some recent price cuts on the iPhone XR, XS, XS Max, and older models that were introduced earlier in January, reports Chinese site Feng.
Apple dropped iPhone prices for third-party distributors in China on January 10, allowing vendors to purchase iPhones more cheaply and pass those savings on to customers. Apple cut prices on most iPhone models, but the XR saw the biggest discounts.
Shortly after Apple implemented the pricing cuts, vendors in China started offering discounts on various iPhone models. The XR, for example, was available from JD.com for 6099 yuan ($899), while Suning, an electronics store similar to Best Buy, started selling iPhone XR for 6199 yuan ($914).
Those prices are more affordable than the iPhone XR from Apple's own online store, where the device is priced starting at 6499 yuan ($958).
According to Feng, data sourced from Alibaba suggests that iPhone sales on the site have increased by 76 percent in China since January 13. Suning, meanwhile, saw Apple traffic and sales "explode" with the iPhone 8, 8 Plus, and XR in particular seeing purchase boosts. Apple sales from Suning have increased by 83 percent since January 11.
Apple launched the price cuts after seeing iPhone sales fall significantly in China during the holiday quarter of 2018, leading to lower iPhone revenue than expected. The Cupertino company is hoping sales will soar during Chinese New Year in February, improving overall performance in China.
Apple is also promoting older iPhone trade-ins and monthly pricing for iPhones in many countries around the world, including the United States, in an effort to boost iPhone upgrade numbers.
Earlier this week, Apple CEO Tim Cook said that Apple is reevaluating its pricing strategies in some international markets, returning to pricing that's "more commensurate" with what local prices were last year to boost its iPhone sales.
Cook also said that he does believe Apple's higher prices were a factor in the declining number of iPhone upgrades that led to a weaker holiday quarter. In some international markets, the strength of the U.S. dollar amplified pricing increases.
Apple is expecting revenue of $55 to $59 billion in the second fiscal quarter of 2019 (first calendar quarter), which is below the $61.1 billion in revenue Apple earned in the second fiscal quarter of 2018. It's not clear if the pricing changes in China and other international markets will be a big enough boost to pull Apple out of its slump going forward, but for the first part of the year, Apple is still expecting lower iPhone sales.
Apple dropped iPhone prices for third-party distributors in China on January 10, allowing vendors to purchase iPhones more cheaply and pass those savings on to customers. Apple cut prices on most iPhone models, but the XR saw the biggest discounts.
Shortly after Apple implemented the pricing cuts, vendors in China started offering discounts on various iPhone models. The XR, for example, was available from JD.com for 6099 yuan ($899), while Suning, an electronics store similar to Best Buy, started selling iPhone XR for 6199 yuan ($914).
Those prices are more affordable than the iPhone XR from Apple's own online store, where the device is priced starting at 6499 yuan ($958).
According to Feng, data sourced from Alibaba suggests that iPhone sales on the site have increased by 76 percent in China since January 13. Suning, meanwhile, saw Apple traffic and sales "explode" with the iPhone 8, 8 Plus, and XR in particular seeing purchase boosts. Apple sales from Suning have increased by 83 percent since January 11.
Apple launched the price cuts after seeing iPhone sales fall significantly in China during the holiday quarter of 2018, leading to lower iPhone revenue than expected. The Cupertino company is hoping sales will soar during Chinese New Year in February, improving overall performance in China.
Apple is also promoting older iPhone trade-ins and monthly pricing for iPhones in many countries around the world, including the United States, in an effort to boost iPhone upgrade numbers.
Earlier this week, Apple CEO Tim Cook said that Apple is reevaluating its pricing strategies in some international markets, returning to pricing that's "more commensurate" with what local prices were last year to boost its iPhone sales.
Cook also said that he does believe Apple's higher prices were a factor in the declining number of iPhone upgrades that led to a weaker holiday quarter. In some international markets, the strength of the U.S. dollar amplified pricing increases.
Apple is expecting revenue of $55 to $59 billion in the second fiscal quarter of 2019 (first calendar quarter), which is below the $61.1 billion in revenue Apple earned in the second fiscal quarter of 2018. It's not clear if the pricing changes in China and other international markets will be a big enough boost to pull Apple out of its slump going forward, but for the first part of the year, Apple is still expecting lower iPhone sales.
Tag: China
Buyer's Guide: iPhone XS (Neutral), iPhone XR (Neutral)
[ 131 comments ]
Top Rated Comments
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3 weeks ago
Apple is seeing improved iPhone sales in China following some recent price cuts on the iPhone XR, XS, XS Max, and older models
I just… can't imagine why that would work…
Maybe they actually raised the prices, and that's why sales are improving.
Why would people would be more likely to buy a phone selling for less?
I just can't wrap my mind around this…
3 weeks ago
I just… can't imagine why that would work…
Don’t be sarcastic AD, Tim might read your post and think the sales are due to the alignment of Jupiter and Saturn instead. :eek:
It’s the cost, Tim! It’s the cost!
3 weeks ago
I don't think Tim will learn from this. The new iPhone XI with 3 back cameras will start at 999 for 16GB and 256 GB for 1199.... since nobody wants the 16GB they have to get the more expensive one....
3 weeks ago
To all you Tim lovers who believe the man is infallible, this is a pretty obvious mistake.
I agree that hindsite is 20/20, but this isn’t exactly rocket science. It’s pretty obvious to most long time Apple consumers who were used to the Apple premium that the value was not there anymore. Just think how much revenue he lost Apple. Do Angela and Tim still deserve their bonuses?
All I needed to do was look at the price vs the product to make that determination. No trends, no graph, just common sense.
I agree that hindsite is 20/20, but this isn’t exactly rocket science. It’s pretty obvious to most long time Apple consumers who were used to the Apple premium that the value was not there anymore. Just think how much revenue he lost Apple. Do Angela and Tim still deserve their bonuses?
All I needed to do was look at the price vs the product to make that determination. No trends, no graph, just common sense.
3 weeks ago
apple need to bring back the 649 starting price of the iPhone
for the purpose of subsidizing the needs of self-entitled millennials?
Buy the phone you can afford. It's not a constitutional right to own any phone you want.
3 weeks ago
Maybe if Apple cuts the price on the XS Max replacement in 2019 for Canada, I might actually buy one.
Cuz I skipped it in 2018. Price way too high for a more-than-64-GB model. And no, it doesn't have to be 256 GB. 128 GB is enough for me, but 64 GB is not. The price premium for the more-than-64-GB 2018 XS Max over the more-than-64-GB 2018 XR is 56%. That's just ludicrous, considering the XR is not an inexpensive phone to begin with.
If Apple doesn't cut the prices this year in North America, I'll probably just keep my 7 Plus another year and then weigh my options again in 2020.
Cuz I skipped it in 2018. Price way too high for a more-than-64-GB model. And no, it doesn't have to be 256 GB. 128 GB is enough for me, but 64 GB is not. The price premium for the more-than-64-GB 2018 XS Max over the more-than-64-GB 2018 XR is 56%. That's just ludicrous, considering the XR is not an inexpensive phone to begin with.
If Apple doesn't cut the prices this year in North America, I'll probably just keep my 7 Plus another year and then weigh my options again in 2020.
3 weeks ago
for the purpose of subsidizing the needs of self-entitled millennials?
Buy the phone you can afford. It's not a constitutional right to own any phone you want.
https://hbr.org/2016/08/millennials-are-actually-workaholics-according-to-research
Then again every generation probably thinks the one that came after them are worse.... People always feel they are the center and irreplaceable . :)
Also I’m not sure what entitlement has to with adjusting prices based on the market.
Sales wise they still did pretty well but there is also the fact that people are keeping phones for longer and the real world usage difference for a lot of people between lower and upper end devices is not as stark as it was many years ago. The overall market is starting to stagnate so with all that, the current pricing is isn’t helping as either.
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