18 Key Takeaways From Apple's First Earnings Call of 2019 - MacRumors
Skip to Content

18 Key Takeaways From Apple's First Earnings Call of 2019

Apple yesterday reported its earnings results for the first quarter of the 2019 fiscal year. Apple's CEO Tim Cook and CFO Luca Maestri then went on a conference call with analysts to discuss the results. Key takeaways are below.

apple logo brooklyn 2

  • Revenue of $84.3 billion. For financial details, see our earnings report coverage.

  • 1.4 billion active devices at end of quarter.

  • Apple Music now has over 50 million paying subscribers.

  • App Store set single-day spending record: over $322 million on New Year's Day.

  • 1.8 billion Apple Pay transactions in quarter, more than 2x vs. year-ago quarter.

  • Target, Taco Bell, and Jack in the Box stores in U.S. will accept ‌Apple Pay‌ soon.

  • Apple News now has over 85 million monthly active users.

  • ‌Apple News‌ launching in Canada later this quarter. English and French.

  • Apple's gross margin was 34.3% for hardware products and 62.8% for services.

  • Apple remains on track to double its fiscal 2016 services revenue by 2020.

  • Apple now has 360 million paid subscriptions across its services.

  • Apple expects to surpass 500 million paid subscribers across its services in 2020.

  • Wearables revenue driven by "amazing popularity" of Apple Watch and AirPods.

  • Wearables category is "approaching the size of a Fortune 200 company."

  • 506 Apple Stores across 22 regions at end of quarter.

  • Apple ended the quarter with $245 billion in cash plus marketable securities.

  • Apple to provide update on its capital return program in March earnings report.

  • iPhone XR is best-selling iPhone model, then iPhone XS Max, then iPhone XS.

More coverage:

A replay of the conference call is available on Apple's website for a limited time.

Tags: AAPL, Earnings

Popular Stories

Apple Logo Cash Blue

Apple Shares Fall After News of iPhone 18 Pro Order Cuts

Friday October 9, 2026 8:35 am PDT by
Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on...
aapl logo banner

Loop Capital Cuts Apple Rating Over iPhone Sales Outlook

Wednesday October 21, 2026 1:38 am PDT by
Loop Capital has lowered its rating on Apple from "Buy" to "Hold," saying the company is unlikely to make up an estimated 13 million iPhone shipments cut from its plans for the second half of 2026, according to Investing.com. The firm reduced its Apple stock price target from $370 to $330. Loop previously believed shortages of memory and processors had delayed shipments that Apple would...
Stocks App Icon and Apple Logo Feature

Apple Becomes Second Company to Close Above $5 Trillion

Wednesday October 14, 2026 3:37 pm PDT by
Apple today closed with a market capitalization above $5 trillion, making it the second company to do so after Nvidia. As noted by The Wall Street Journal, Apple's market cap has exceeded $5 trillion six times before today during intraday trading, but this is the first time the company stayed above the mark at closing. Apple closed at $342.96, for a market cap of $5.005 trillion. The new...

Top Rated Comments

TantalizedMind Avatar
101 months ago
I love how none of the 18 takeaways are

1. iPhones are too expensive.
2. You should be concerned that nearly 2/3 apple's revenue is from iphones.
I remember when Apple made computers.
Score: 17 Votes (Like | Disagree)
kahkityoong Avatar
101 months ago
I love how none of the 18 takeaways are

1. iPhones are too expensive.
2. You should be concerned that nearly 2/3 apple's revenue is from iphones.
That’s because the takeaway points are based on fact rather than opinion.
Score: 12 Votes (Like | Disagree)
TantalizedMind Avatar
101 months ago
iPhone XR is best selling yet I haven’t seen ONE in the wild other than mine. Weird.
Score: 10 Votes (Like | Disagree)
T'hain Esh Kelch Avatar
101 months ago
"$245 billion in cash"

trying to understand how much that is.
About 245 million iPhones.
Score: 10 Votes (Like | Disagree)
Goompa Avatar
101 months ago
When you realize that your beloved company does not sell/care about computers anymore.
Score: 8 Votes (Like | Disagree)
Morgenland Avatar
101 months ago
Congrats.
Now Apple can bring out new iMacs and the missing monitor for their Mac Mini and the missing iPhone SE2, then the hardware world is almost all right for the next 2 years. Not every year a new Porsche (iPhone), that doesn't make sense. The iPhone is not bought because of some micro-gimmicks but because it has a great operating system.

Apple, then please concentrate on improving your services (e.g. Facetime international is often still unreliable; audio/video failures).
Score: 8 Votes (Like | Disagree)
Latest Stories
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
5 minutes ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
51 minutes ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
8 hours ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
8 hours ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
9 hours ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
9 hours ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
10 hours ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
11 hours ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
12 hours ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
13 hours ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
14 hours ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
14 hours ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
16 hours ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
16 hours ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
17 hours ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
17 hours ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
18 hours ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
18 hours ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
18 hours ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
18 hours ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
21 hours ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
21 hours ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
1 day ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
1 day ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
1 day ago
Apple Lowers App Store Fees in Taiwan Starting October 31
Apple Lowers App Store Fees in Taiwan Starting October 31
2 days ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
2 days ago
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
2 days ago
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
2 days ago
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
2 days ago