Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Aetna Launching New Apple Watch Health Coach Program 'Attain' in Spring 2019
Through the use of an Apple Watch, the Attain app will provide Aetna members with personalized goals, track their daily activity levels, and recommend healthy lifestyle choices. For completing these actions, participants will earn points, which can be put towards the cost of an Apple Watch or gift cards.
Attain will motivate participants to complete personalized daily and weekly activity challenges based on their age, gender, and weight. Attain's definition of activity includes walking, running, swimming, yoga, and other activities that can be tracked in the Workout app on the Apple Watch.
The app will also prompt participants with healthy action notifications, including reminders to meet activity goals, get vaccinations such as the flu shot, refill medication prescriptions, visit a primary care physician if they have not had a recent office visit, and more, according to Aetna.
To participate in the program, Aetna members will need an iPhone 5s or newer and an Apple Watch Series 1 or newer.
Attain participants will have the option to share their health data with Apple, enabling Apple and Aetna to collaborate and continue to improve the program. Through analytics and machine learning, Aetna says the collaboration will lead to new features for Attain, including more personalized recommendations.
Apple's COO and Apple Watch chief Jeff Williams:
Every day, we receive emails and letters from people all over the world who have found great benefit by incorporating Apple Watch into their lives and daily routines. As we learn over time, the goal is to make more customized recommendations that will help members accomplish their goals and live healthier lives.Attain is a completely voluntary program in which members determine what information they want to share and can discontinue using the app at any time. All health data is encrypted on the device, in transit, and on Aetna and Apple's servers, where it will be stored with industry-leading HIPAA-compliant security practices.
Information from this program will not be used for underwriting, premium, or coverage decisions, according to Aetna, which was acquired by CVS Health last year. Instead, the idea seems to be that healthier customers will result in Aetna receiving fewer insurance claims, thereby saving it money.
Aetna expects the Attain app to be available in the App Store in Spring 2019. Interested members can sign up at AttainbyAetna.com to be notified when the app becomes available for download in the coming months.
In 2016, Aetna offered the Apple Watch free of charge to 50,000 employees.