Aetna to Provide Apple Watch to 50,000 Employees, Subsidize Cost for Customers

Insurance company Aetna today announced a major health initiative centered on the iPhone, iPad, and Apple Watch, which will see Aetna subsidizing the cost of the Apple Watch for both large employers and individual customers.

Starting this fall during open enrollment season, Aetna will subsidize "a signficant portion" of the Apple Watch cost and will offer monthly payroll deductions to cover the remaining cost.

apple watch series 2 2
Aetna also plans to provide Apple Watches at no cost to all of its nearly 50,000 employees as part of a wellness reimbursement program to encourage them to live healthier lives.

"We are thrilled that Aetna will be helping their members and employees take greater control of their health using Apple Watch," said Tim Cook, Apple's CEO. "Aetna's new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful."

Aetna plans to develop several iOS health initiatives with "support" from Apple, debuting "deeply integrated" health apps for the iPhone, iPad, and Apple Watch that will be available to all Aetna customers.

According to Aetna, these apps will "simplify the healthcare process" with features like care management to guide customers through a new diagnosis or a medication, medication reminders and tools for easy refills, quick contact with doctors, integration with Apple Wallet for paying bills and checking deductibles, and tools to help Aetna members get the most out of their insurance benefits.

Aetna's health-related apps will be available starting in early 2017, but the Apple Watch initiative will begin in 2016. Aetna has not detailed how much of the cost will be subsidized or which Apple Watch models will be available to subscribers.

Related Roundup: Apple Watch 10
Tag: Aetna
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
truecaller

Truecaller iOS Update Rolls Out Real-Time Caller ID Support

Wednesday January 22, 2025 2:07 am PST by
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers. Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update. iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...

Top Rated Comments

muadibe Avatar
109 months ago
Excellent move and I'm sure just the first. Other companies will follow.
[doublepost=1475000280][/doublepost]
I've gained 10 pounds since I've owned mine.
Perhaps you should delete the opentable app from your watch? :)
Score: 56 Votes (Like | Disagree)
WestonHarvey1 Avatar
109 months ago
I've gained 10 pounds since I've owned mine.
Score: 41 Votes (Like | Disagree)
PieTunes Avatar
109 months ago
I've gained 10 pounds since I've owned mine.
You're wearing it wrong.
Score: 41 Votes (Like | Disagree)
ChrisCW11 Avatar
109 months ago
Yeah, because what you want is a insurance corporation that tracks your health and adjusts your premiums directly on your stats.

Sure, 25% up front discount, but when they find out your health isn't great then boom, suddenly you are paying 50%, 100%, 500% more the originally? The the problem is they decide what good or bad health is, you can be fit but have a minor heart murmur your watch will pick up, suddenly you are paying 250% more the next time your insurance is renewed even if your own doctor says its nothing to worry about.

And you might think, "well I will just leave Aetna and go to another insurance company", only thing is they are all in cahoots so once they know you are at risk with poor health your records are shared with all insurance companies and suddenly you can't afford health insurance anymore anywhere.

And guess what, your employer will have access to your health records and at-risk employees might suddenly be laid off for whatever reason because a company doesn't want people that might drop dead or be a burden of long term disability leave in the future.

It amazes me how much people will jump at a marketing promotion to get something free or get a perceived savings on cost without thinking one damn minute about the ulterior motives. NO corporation wants to earn less money from you, there is ALWAYS an ulterior profit mongering scheme with anything any corporation does.

Aetna can spin this all they want, the reality is that they will use this information to increase profit off of at-risk customers OR simply cancel at-risk customers that prove to have health stats that might indicate future liability to the company when a customer might actually need to use their insurance for health reasons.

In the end, this is yet another greedy organization that is looking to make more profit by violating your privacy and it is surprising that Apple would allow this considering how vocal Apple has been to not collect consumer data for profiteering. But right now Apple just wants to sell more Apple Watches and could care less about your privacy by allowing apps such as this to tie directly into another corporation's profit scheme. Dangle a shiney bauble in front of you, suddenly people want to share their private information with a corporation.
Score: 34 Votes (Like | Disagree)
btrach144 Avatar
109 months ago
So if I become a customer I get a "free" Apple Watch? lol
LOL Oh you Canadians. We pay thousands a month in private health care. You can become a customer to get a free watch but you'll quickly see who comes out ahead :)
Score: 23 Votes (Like | Disagree)
CausticSoda Avatar
109 months ago
I would be very cautious about accepting a free GPS-enabled device from my employer!
Score: 23 Votes (Like | Disagree)