CIRP Says iOS Loyalty 'Hit the Highest Levels We've Ever Measured' Last Quarter

Nine out of every ten iPhone users who upgrade their smartphone will stick with the iPhone, a recent survey suggests.


Consumer Intelligence Research Partners surveyed 500 consumers in the U.S. who activated a new or used phone in the final three months of 2018 and found that 91 percent of iOS users upgraded to another iPhone. Android users were also loyal, with 92 percent of respondents upgrading to another Android smartphone.

CIRP said loyalty for both iOS and Android has steadily increased, reaching the highest levels it has ever measured last quarter.


"Loyalty hit the highest levels we've ever measured," said CIRP co-founder Mike Levin. "Learning a new operating system takes effort, so fewer and fewer customers have found the need to switch. This, coupled with the quality and reliability of new phones is likely contributing to the longer upgrade cycles we are witnessing."

Tag: CIRP

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11 months ago
Loyalty in a walled garden where your purchases don’t transfer to the competing platform is hard to measure
Rating: 8 Votes
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11 months ago


Consumer Intelligence Research Partners surveyed 500 consumers in the U.S.

Wow, they surveyed 500 people, great job! This isn’t enough data to determine anything.
Rating: 7 Votes
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11 months ago

Ya'll love complaining on these forums, yet none of us would never switch away from iPhones & Macs.

Oddly enough I don't complain that much here. When I do complain, I try not to make a rant out of it, but sometimes consumer frustration gets the better of me. But I'm in the process of switching over to a Pixel 3XL as my main phone. And it's not an act of petulance or frustration. There are just some little extras I'm enjoying on it for now. I refuse to burn any bridges because I fully embrace the possibility of doing the opposite at some time in the future.

I don't think Apple designers and engineers are sitting on their thumbs. We were told 2018 was the year of bug fixes and 2019 we'd get new goodies for the OS. My iPhone Xr will be waiting for them. I'm very excited about new iPad Mini rumors.

I did go for a Windows PC over a Mac desktop when the time came to make a choice. It was the most practical choice for my purposes.

While emotions are unavoidable when hard earned money is involved in these choices, I do think some people need to step away from identifying themselves as "Team Apple" or "Team Android". The competition between these companies makes them try harder and so blind loyalty to a brand is not in our best interests as consumers. Neither is blind hatred and anger, which I admit I do sometimes succumb to on a bad day, myself. That's only caused me to make stupid decisions that my wallet regrets! ;)

All of the options come with such a surprising array of benefits...and some of the most boneheaded, frustrating flaws imaginable. It's quite the eye opener to try a little bit of everything.
Rating: 6 Votes
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11 months ago
I wonder what the results would be if they had included consumers outside of the US.
Rating: 6 Votes
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11 months ago
Loyalty, blurgh. I’m loyal to people and ideals. For iPhones I’m just a repeat customer until they design and sell something I can’t or won’t want to buy.
Rating: 6 Votes
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11 months ago

Ya'll love complaining on these forums, yet none of us would never switch away from iPhones & Macs.

Not so fast. I just switched back to a Windows PC, from a mac, as my main PC for the first time since 2011. I only bought it due to it being on a doorbuster sale at Best Buy. For $539 it is a gaming mini desktop with a dedicated Radeon RX580 GPU, Ryzen 5 CPU, and both a 128GB NVMe boot drive and a 1TB spinner. The included 8GB RAM was easily extended to 16GB for $55. It boots in less than 10 seconds.

The thing actually drives an Oculus Rift, quite acceptably, and it is for Rift that I bought this PC. But after spending time with it, and the latest Windows 10, I realized I could very easily use this as my main PC.

That said I can't see myself going back to Android, for my phone.
Rating: 4 Votes
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11 months ago

Interesting figure. Not sure if it's anything to SHOUT about though.

So, for every 10 iPhone users who upgrade, 1 will change over to Android.

So for every 100 people, 10 will change to Android.

For every 1000 people who upgrade, 100 will change to Android.

For every 10,000 people, 1000 will change over to Android.

Is this good then?


With that same logic. The reverse is also true.. for every 10,000 people that upgrade their android. 800 will switch to Apple...
so Apple is only losing “200” people...
Rating: 3 Votes
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11 months ago

Ya'll love complaining on these forums, yet none of us would never switch away from iPhones & Macs.

Actually I switched away from Macs 2-3 years ago and I will more than likely be moving to an Android phone next year. Currently the only product I’m interested in is their watch.
Rating: 2 Votes
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11 months ago

Nine out of every ten iPhone users who upgrade their smartphone will stick with the iPhone, a recent survey suggests.


They didn't survey me. o_O

Loyalty in a walled garden where your purchases don’t transfer to the competing platform is hard to measure


Agreed. I've intentionally kept everything I buy platform agnostic to make switching much easier.

I wonder what the results would be if they had included consumers outside of the US.


Exactly. Where I am I can upgrade to a new iPad or iPhone for only the cost of a high-end laptop. :rolleyes:
Rating: 2 Votes
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11 months ago

What was wrong with the surface? I’m curious and love to hear different views then Apple users


Windows mainly, it’s not a great tablet i’d even go as far as to say it’s not even a good tablet. As a typing device it’s fine but it lacks the clean look and the refinement of MacOS or even IOS.

And the Windows App Store is just not good, I’ve used Netflix in tablet mode and it stutters, freezes with the words and audio being out of sync.

As 2in1 it’s suppose to be able to be a tablet and computer but after using the Surface Pro 6 I can see why Apple have not made a 2in1 device.

I don’t regret trying the Surface and I’ll either sell it or keep it around for Windows games but I do prefer Mac and iPad.
Rating: 2 Votes
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