CIRP Says iOS Loyalty 'Hit the Highest Levels We've Ever Measured' Last Quarter

by

Nine out of every ten iPhone users who upgrade their smartphone will stick with the ‌iPhone‌, a recent survey suggests.


Consumer Intelligence Research Partners surveyed 500 consumers in the U.S. who activated a new or used phone in the final three months of 2018 and found that 91 percent of iOS users upgraded to another ‌iPhone‌. Android users were also loyal, with 92 percent of respondents upgrading to another Android smartphone.

CIRP said loyalty for both iOS and Android has steadily increased, reaching the highest levels it has ever measured last quarter.


"Loyalty hit the highest levels we've ever measured," said CIRP co-founder Mike Levin. "Learning a new operating system takes effort, so fewer and fewer customers have found the need to switch. This, coupled with the quality and reliability of new phones is likely contributing to the longer upgrade cycles we are witnessing."

Tag: CIRP

Top Rated Comments

(View all)
Avatar
19 months ago
Loyalty in a walled garden where your purchases don’t transfer to the competing platform is hard to measure
Score: 8 Votes (Like | Disagree)
Avatar
19 months ago


Consumer Intelligence Research Partners surveyed 500 consumers in the U.S.

Wow, they surveyed 500 people, great job! This isn’t enough data to determine anything.
Score: 7 Votes (Like | Disagree)
Avatar
19 months ago

Ya'll love complaining on these forums, yet none of us would never switch away from iPhones & Macs.

Oddly enough I don't complain that much here. When I do complain, I try not to make a rant out of it, but sometimes consumer frustration gets the better of me. But I'm in the process of switching over to a Pixel 3XL as my main phone. And it's not an act of petulance or frustration. There are just some little extras I'm enjoying on it for now. I refuse to burn any bridges because I fully embrace the possibility of doing the opposite at some time in the future.

I don't think Apple designers and engineers are sitting on their thumbs. We were told 2018 was the year of bug fixes and 2019 we'd get new goodies for the OS. My iPhone Xr will be waiting for them. I'm very excited about new iPad Mini rumors.

I did go for a Windows PC over a Mac desktop when the time came to make a choice. It was the most practical choice for my purposes.

While emotions are unavoidable when hard earned money is involved in these choices, I do think some people need to step away from identifying themselves as "Team Apple" or "Team Android". The competition between these companies makes them try harder and so blind loyalty to a brand is not in our best interests as consumers. Neither is blind hatred and anger, which I admit I do sometimes succumb to on a bad day, myself. That's only caused me to make stupid decisions that my wallet regrets! ;)

All of the options come with such a surprising array of benefits...and some of the most boneheaded, frustrating flaws imaginable. It's quite the eye opener to try a little bit of everything.
Score: 6 Votes (Like | Disagree)
Avatar
19 months ago
I wonder what the results would be if they had included consumers outside of the US.
Score: 6 Votes (Like | Disagree)
Avatar
19 months ago
Loyalty, blurgh. I’m loyal to people and ideals. For iPhones I’m just a repeat customer until they design and sell something I can’t or won’t want to buy.
Score: 6 Votes (Like | Disagree)
Avatar
19 months ago

Ya'll love complaining on these forums, yet none of us would never switch away from iPhones & Macs.

Not so fast. I just switched back to a Windows PC, from a mac, as my main PC for the first time since 2011. I only bought it due to it being on a doorbuster sale at Best Buy. For $539 it is a gaming mini desktop with a dedicated Radeon RX580 GPU, Ryzen 5 CPU, and both a 128GB NVMe boot drive and a 1TB spinner. The included 8GB RAM was easily extended to 16GB for $55. It boots in less than 10 seconds.

The thing actually drives an Oculus Rift, quite acceptably, and it is for Rift that I bought this PC. But after spending time with it, and the latest Windows 10, I realized I could very easily use this as my main PC.

That said I can't see myself going back to Android, for my phone.
Score: 4 Votes (Like | Disagree)

Top Stories

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Everything New in iOS 14 Beta 2: New Calendar Icon, Files Widget and More

Tuesday July 7, 2020 11:38 am PDT by
Apple today released the second beta of iOS 14 to developers for testing purposes, tweaking and refining some of the features that are coming in the update. Below, we've rounded up all of the changes that we found in the second beta. - Calendar icon - There's a new Calendar app icon in iOS 14 beta 2, with the day of the week abbreviated rather than spelled out. - Clock icon - The clock...

Hands On With iPhone 12 Models Showing New Sizes and Design

Monday July 6, 2020 2:04 pm PDT by
Ahead of the launch of new iPhones we often see dummy models created based on leaked schematics and specifications, with those models designed to let case makers create cases for the new devices ahead of their release. We got our hands on a set of dummy models that represent the iPhone 12 lineup, giving us our first close look at the iPhone 4-style design and the different size options. Subscri ...

Developer's Visual Comparison of macOS Catalina and Big Sur Offers Closer Look at Apple's UI Redesign for Macs

Tuesday July 7, 2020 4:00 am PDT by
macOS 11 Big Sur is the next major release of Apple's operating system for Mac, and following its preview at WWDC, one of the biggest discussions has revolved around the all-new user interface redesign. Developers are still learning what the impact the new UI will have on their apps, and with that in mind, app designer Andrew Denty has compiled an extensive visual comparison of the user...

Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

Wednesday July 8, 2020 9:35 am PDT by
Despite multiple reports indicating that Apple will not include EarPods or a wall charger with iPhone 12 models this year, one analyst believes that pricing will still increase slightly compared to the iPhone 11 lineup. In a research note provided to MacRumors, analyst Jeff Pu forecasted that iPhone 12 pricing will start at $749 for a new 5.4-inch model, an increase of $50 over the base...

14-Inch MacBook Pro With Mini-LED Display Expected to Enter Production in 2021

Wednesday July 8, 2020 7:51 am PDT by
Apple suppliers will begin competing to win manufacturing orders for new 14-inch and 16-inch MacBook Pro models with Mini-LED displays in the first quarter of 2021, according to Taiwanese research firm TrendForce. Rumors of a 14-inch MacBook Pro have surfaced since Apple replaced the 15-inch MacBook Pro with a new 16-inch model last year. Apple analyst Ming-Chi Kuo has previously said that...

Apple Seeds First Betas of iOS 14 and iPadOS 14 to Public Beta Testers

Thursday July 9, 2020 10:14 am PDT by
Apple today seeded the first public betas of upcoming iOS and iPadOS 14 updates to its public beta testing group, two weeks after first providing the updates to developers after the WWDC keynote and a day after seeding the second developer betas. Public beta testers who have signed up for Apple's beta testing program can download the iOS/‌iPadOS‌ 14 updates over the air after installing ...

Apple's Arm-Based Macs With Apple Silicon Chips Will Support Thunderbolt

Wednesday July 8, 2020 3:14 pm PDT by
Apple is working on Macs that use its custom Apple-designed Apple Silicon chips instead of Intel chips, but Apple has committed to continuing to support Thunderbolt, reports The Verge. In a statement, an Apple spokesperson said that Apple's upcoming machines will offer support for Intel's Thunderbolt USB-C standard. "Over a decade ago, Apple partnered with Intel to design and develop...

Apple Cuts iPhone Trade-In Values as iPhone 12 Launch Nears

Tuesday July 7, 2020 7:46 am PDT by
With just two months to go until the usual timeframe for Apple's iPhone launch events, Apple is cutting back on maximum trade-in values of previous-generation iPhones for those looking to upgrade to a new model. Maximum values on more recent models have dropped by $30–$50, while older models have generally dropped by $5–$20 with a few models seeing no change in value.iPhone XS Max: $500 to...

Some iPhone Users Report Significant Battery Drain Due to Music App Background Activity in iOS 13.5.1

Wednesday July 8, 2020 1:49 am PDT by
A significant minority of iPhone users have taken to Apple's Support Communities and Reddit to report battery drain issues largely related to the Music app and high levels of background activity. Hundreds of users, many running iOS 13.5.1 on devices both new and old, are experiencing rapid battery drain when the Music app is not in use. In some cases, the background activity occurs over...