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Apple Reportedly Considering Gaming Subscription Service

Apple has held discussions with developers about a potential gaming subscription service, according to Cheddar's Alex Heath.


The report, citing five unnamed sources, claims the service would function like "Netflix for games," providing paying subscribers with access to a bundle of games for a set price. Apple began privately discussing the service with game developers in the second half of 2018, according to the report.

It's unclear how much the subscription will cost, when it may launch, or what kind of games Apple will offer. Apple has App Stores full of games on the iPhone, iPad, and iPod touch, Mac, and Apple TV, but many are free-to-download "freemium" titles supported by in-app purchases like coins and jewels.

The service, said to be in the early stages of development, could bring more visibility to paid titles like Alto's Odyssey and Monument Valley rather than freemium titles like Clash of Clans that dominate the App Store charts. Given how early it is, though, Apple could ultimately abandon the plans.

Apple has also discussed partnering with developers as a publisher, according to two of the sources cited, suggesting that the iPhone maker could handle marketing, distribution, and other related costs for select games.

Possibly of note, Apple recently expanded its iPod touch trademark to encompass gaming in the United States. While sales of the device have faded in recent years, rumors suggest Apple may be planning a seventh-generation iPod touch, which would likely be one of the cheapest points of entry for an Apple gaming service.

Apple is also expected to launch subscription-based services for TV shows and movies and magazines and newspapers this year.



Top Rated Comments

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7 months ago

Apple Reportedly Considering Gaming

YES, FINALLY!

Subscription Service

God ****ing dammit.

The only consolation I have is the fact that it looks like somebody in this article's image is DJ-ing with their foot:



Rating: 24 Votes
7 months ago

Games, TV, Music, Magazines, Cloud storage...

Price for all of this?


Only the equivalent of 1 cup of coffee each until you can't afford actual coffee anymore.
Rating: 12 Votes
7 months ago
because Apple is so known as the gaming capital of the world!
Rating: 12 Votes
7 months ago
Apple seems to be moving away from being an innovator. People call this "services revenue" but we all know what it really is: a middle man. Was this Steve Jobs dream?
Rating: 11 Votes
7 months ago
It's clear services want us all in monthly subscriptions. Forever,
Rating: 11 Votes
7 months ago
Yes whenever people think gaming they think they need an apple product
Rating: 9 Votes
7 months ago
Apple and Gaming. Cause Gaming is so great on the Apple TV already! The controllers are great, games are fun and great graphics... ohh wait.
Rating: 6 Votes
7 months ago
Sounds like a dud in the making.

Putting aside that Apple has yet to show any competence in gaming, I don't think a Netflix-model for games is really that appealing because people don't consume games the same way they consume movies, shows or music.
Rating: 4 Votes
7 months ago

Good. Keep adding to services.

So is Apple actually going to be funding the development of games or are they just going to bundle a bunch of existing games together and charge for it?

I think it’s a bit disingenuous to call all these things services when there’s very little service that Apple is providing. Take games with IAP for example. Like a game that allows you to pay for more coins, or to unlock additional levels. Outside of processing credit card transactions for the IAP what service is Apple providing? And does Apple really want to be bragging about increasing revenues from people paying $9.99 to get additional dice rolls or to unlock a feature?

I’m all for Apple looking into meaningful services they can provide (and charge for) but they need to meaningful and something where Apple is actually providing a service. To me a subscription gaming service seems like nothing more than a cash grab.
Rating: 4 Votes
7 months ago
Games, TV, Music, Magazines, Cloud storage...

Price for all of this?
Rating: 4 Votes

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