Apple Extends iPod Touch Trademark to Include Gaming Devices

The U.S. Patent and Trademark Office earlier this month approved for publication a trademark application from Apple for the term "iPod touch" that would extend protection to cover "Hand-held units for playing electronic games; Handheld game consoles" under International Class 28 (games, toys, and sporting goods).

Apple has held a trademark for the ‌iPod touch‌ name since 2008 under International Class 9 (audiovisual and information technology equipment) with the following description:

Portable and handheld digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing text, data, audio and video files; computer software for use in organizing, transmitting, manipulating, and reviewing text, data, audio and video files on portable and handheld digital electronic devices.


As part of its justification for the new trademark application under gaming consoles, Apple submitted a screenshot of its iPod touch overview page scrolled to the "Gaming" section, with red arrows calling out the product name and the "Buy" button.

The ‌iPod touch‌ has of course been a handheld gaming console since its launch over a decade ago, so it's unclear why Apple has waited until now to extend its trademark coverage to include the area. It could be a purely defensive move to protect against competitors or other challenges, but given rumors last week of Apple working on a seventh-generation ‌iPod touch‌ some three and half years after the last update, there's naturally some speculation that there could be more to this.

We haven't heard any specific rumors about what to expect in a seventh-generation ‌iPod touch‌, but we expect Apple to keep spec upgrades fairly minimal in order to maintain a low price point to appeal to customers who can't or don't want to step up to an iPhone.

Apple's new application will be published for opposition on February 19, and unless viable third-party opposition to Apple's claim appears, the company will be granted the trademark later this year.

Related Roundup: iPod touch
Buyer's Guide: iPod Touch (Caution)

Top Rated Comments

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16 months ago
Hopefully they're keeping this thing around. I remember it being a great introduction into the iOS ecosystem when I was a kid, and using the iPod as a game console evokes a sense of nostalgia.

In fact, after learning that Epic was removing the Infinity Blade trilogy, I dug out my old 3rd generation iPod and synced massively out-of-date apps to it from the old family PC. It now serves as a shrine to gaming on the App Store circa 2008:



Score: 27 Votes (Like | Disagree)
Avatar
16 months ago

if the released an updated Touch with new internals and 256gb ram id buy one in a minute if it was priced reasonably, i still use mine almost everynight to listen to music and podcast as i fall asleep. My Max is charging next to me and its just easier to throw the touch next to me on the pillow

That's a hell of a lot of RAM :D
Score: 14 Votes (Like | Disagree)
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16 months ago
Actually now would be the perfect time to introduce new iPod Touch models with these crazy AF iPhone and iPad prices.
Score: 14 Votes (Like | Disagree)
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16 months ago
If/when Apple releases an update iPod touch (assuming ~$200 USD), it'll be an instant buy for me. I like to have a dedicated device connected to my audio system for streaming music that has no personal info on it so it can be left without a passcode turned on. This way guests can just queue up songs etc as they want.
Score: 5 Votes (Like | Disagree)
Avatar
16 months ago
Hmmm, let's see, how can we re-purpose all of this crap we have left over when people didn't buy the iPhone..?

I know, we will leave out the phone stuff and resurrect the iPod touch.

Splendid...splendid.....
We will make it.
And we will call it fancy.
Score: 5 Votes (Like | Disagree)
Avatar
16 months ago
Next generation iPod touch is going to be 4.7 inches, the size of an iPhone 6 and processor of the iPhone X. It will be marketed as a gaming device and will not be updated for another 3 years.
Score: 5 Votes (Like | Disagree)

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