One of the biggest ad data brokers has come out in support of Apple CEO Tim Cook's call for federal privacy legislation to regulate the collection and use of personal data in the United States.
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In a statement Thursday evening provided to Business Insider, data broker Acxiom confirmed its support for federal privacy legislation. "Acxiom, like Mr. Cook, also supports a national privacy law for the US, such as GDPR provides for the European Union," it read.
A data broker acts as a middleman, transferring user data between different companies and parties. In his TIME op-ed yesterday, Cook called such an entity "a company that exists purely to collect your information, package it and sell it to yet another buyer."
In a message consistent with Apple's policy that privacy is a "fundamental human right," Cook railed against this market for user information, which he said operates in a "shadow economy" that's largely unchecked, "out of sight of consumers, regulators and lawmakers."
Responding to Cook's clarion call, Acxiom said that it had been "actively participating in discussions with US lawmakers" for years but denied that it partook in a "shadow economy" that operates unchecked.
We agree that we must root out the nefarious players in the ecosystem, and Acxiom’s data privacy impact assessment (DPIA) process ensures we don’t do business with questionable companies. We look forward to working with people across the industry, including Apple, to ensure transparency, access and control is available to all people.
In his TIME op-ed, Cook argued for the creation of a "data-broker clearinghouse" that all brokers would be required to register, which would enable consumers users to track transactions that include their data and delete it forever if desired.
"As this debate kicks off, there will be plenty of proposals and competing interests for policymakers to consider," said Cook. "We cannot lose sight of the most important constituency: individuals trying to win back their right to privacy."
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Top Rated Comments
Where "in support of" means "wanting to participate in writing the legislation in order to make it toothless".
I too read the terms—but perhaps that’s because I sometimes have to write them myself.
You’re right about future unforeseen usages. I simply tend not to worry about it too much. Some might call that naive, but really it’s more cynicism and apathy. I don’t care if a bunch of people know that I wear Calvin Klein boxer briefs. Heck, I don’t care if ex girlfriends know I occasionally look them up. I guess I don’t do anything online with the expectation that it’s fully private.
Most data uses are relatively benign. The goal is to make money—and not to embarrass people, as that’s not a long-term profitable business model. I can live with all that, although I accept that that’s my personal choice and others may have very different preferences.