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Apple to Stop Providing Unit Sales Data for iPhone, iPad and Mac Starting With December Quarter
This marks a major change to the way that Apple reports data and it will make estimating iPad, Mac, and iPhone product sales a more difficult task. Apple is perhaps making this change because its unit sales are decreasing while revenue is growing due to rising ASPs.
This quarter, for example, iPhone unit sales were flat at 46.9 million, but iPhone revenue was up 29 percent.
According to Maestri, Apple does not believe that unit sales over the course of a 90-day period are an indicator of the underlying strength of its business.
Apple also plans to rename the "Other Products" category to "Wearables, Home, and Accessories," a change that will also be made in the December quarter. This category will continue to include the Apple Watch, Apple TV, AirPods, HomePods, Beats headphones, and more.