When to Expect Apple's Rumored October Event Based on Prior Years

With last month's iPhone XS, iPhone XS Max, and Apple Watch Series 4 event in the rearview mirror, we can now turn our attention to Apple's roadmap for the remainder of the 2018 calendar year. If rumors are any indication, we'll likely be headed back to Cupertino this month for an October event.

ipad pro face id imac mac mini

iPad Pro with Face ID concept by Álvaro Pabesio

Apple has yet to announce any October event, to be clear, but it's always fun to speculate about possible dates based on years prior. Apple has hosted an October event in six of the past eight years, with 2015 and 2017 the exceptions.

All but one of the October events have focused on the Mac, iPad, or both. The sole exception is the October 4, 2011 event, when Apple introduced the iPhone 4S with Siri. Apple didn't host a September event in 2011, however, so the October 4 keynote can be viewed as a bit-late iPhone event that year.

apple events october
2011 aside, October events have always fallen in the second half of the month, between October 16 and October 27. This year, there's a good chance that any potential event would take place in the latter half of the month as well.

A big reason is that Google is hosting an event next Tuesday, October 9 in New York City, where it is expected to unveil its Pixel 3 smartphones. Apple typically hosts events on Tuesday, Wednesday, or Thursday, but all of those days next week would be in close proximity to Google's event.

Apple certainly doesn't need to play friendly with Google's event, but it probably wouldn't want to wreak travel havoc on the media, who would be forced to fly from New York to Cupertino, some 3,000 miles away, on a tight schedule.

So, in all likelihood, we're looking at an event in the second or third full week of October, making the following dates possible:

  • Tuesday, October 16 or Tuesday, October 23

  • Wednesday, October 17 or Wednesday, October 24

  • Thursday, October 18 or Thursday, October 25

Apple typically invites the media to its October events seven or eight days beforehand, so invites could go out as early as next Tuesday.

It'll be interesting to see how the iPhone XR plays into the event. Apple already unveiled the colorful smartphone at its September event, but pre-orders don't begin until Friday, October 19, followed by in-store availability on Friday, October 26.

iphonexr

iPhone XR

One possibility is that Apple will host its event on Tuesday, October 16, and recap some of the iPhone XR's features to rejuvenate hype ahead of pre-orders on Friday, October 19. Other new iPad Pro and Mac products announced could also be made available to pre-order and/or launch in stores that Friday.

But with many other products expected to be announced — more on that below — it's uncertain if Apple would do that or have time to fit in the iPhone XR whatsoever. In that case, Apple could hold its event on Tuesday, October 23, but either way, new iPads and Macs could steal some of the iPhone XR's thunder.

In any case, the October event is expected to mark the introduction of redesigned iPad Pro models with Face ID and slimmer display bezels. A range of new Macs are also expected, including an entry-level MacBook or MacBook Air of some kind, and refreshed iMac and Mac mini models.

Of course, Apple could choose to announce many of these products with press releases, but redesigned iPad Pro models, a long-awaited Mac mini refresh, and updates to other product lines seem like announcements worthy of some stage time.

There are a number of wild cards for the October event as well. For instance, Apple said its AirPower charging mat would be released in 2018, before removing all but one reference to it on its website last month. Apple hasn't commented on the AirPower since, but perhaps it's still coming, and maybe in October if so.

airpower airpods

AirPower with optional AirPods wireless charging case

If the AirPower finally launches, there's a good chance it would be accompanied by a new pair of AirPods with an optional wireless charging case, as Apple showed off last year. And while less likely, we can't rule out a lower-priced HomePod or an updated Apple Pencil sharing some stage time later this month.

MacRumors will have more details on what to expect closer to the event, should one take place, along with our usual live coverage of any announcements.

Update: Apple CEO Tim Cook will be in Brussels on Wednesday, October 24, likely ruling out an event that week. As noted by VentureBeat's Jeremy Horwitz, another option is Tuesday, October 30, which would avoid interfering with the iPhone XR launch and fall two days before Apple's Q4 earnings.

Top Rated Comments

AngerDanger Avatar
49 months ago
I find it extremely unlikely that Apple won’t embrace the notch wherever possible.



Attachment Image
Score: 58 Votes (Like | Disagree)
MacFather Avatar
49 months ago
Deleted.
Score: 24 Votes (Like | Disagree)
frosty18 Avatar
49 months ago
The 16th would make more sense so that the new iPads and Macs go on sale on Friday like the XR
Score: 15 Votes (Like | Disagree)
thenewyorkgod Avatar
49 months ago
Still hoping for a surprise SE2
Score: 14 Votes (Like | Disagree)
TheMacDaddy1 Avatar
49 months ago
Recently sold my Mac Mini on Gazelle. Replaced with a Windows PC to serve the same purpose in my house. It simply took Apple too long. Second Mac I sold this year (2013 15inch Macbook Pro). Second PC I added to my house as well this year.

I am down to my last Mac, 2017 15inch Macbook Pro and its pile of dongles I have at home and work. I really do not like it. They keyboard is painful to use, the dongles, the lack of Mag Safe....etc...etc...etc. Looking for a Windows Laptop to replace it. Apple, for me is now a iOS company. I was a Mac fan since high school (class of 87) where I used Apple IIE's.

It was a good run.
Score: 14 Votes (Like | Disagree)
AngerDanger Avatar
49 months ago
The notch on the Mac mini shall be on top of it though!
Oooh, I like it!

But… why stop there?



I'm sorry if I just took your breath away.

Attachment Image
Score: 11 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...