Samsung Ad Pokes Fun at Apple Genius Bar and Touts Faster Galaxy S9 LTE Speeds

Samsung's back to a familiar advertising tactic in its latest Galaxy S9 video - making fun of Apple. The new "Ingenius: Speed" ad shared this afternoon by Samsung pokes fun at the Genius Bar while touting Samsung's faster download speeds.

In the video, a customer at the "Ingenius" bar that resembles an Apple Store asks about the iPhone X's download speeds compared to the Galaxy S9's speeds, leaving the Apple retail employee unable to respond.


Customer: So the iPhone X doesn't have the fastest download speeds.

Genius: It is faster than the iPhone 8.

Customer: But the download speeds aren't faster than the Galaxy S9. I thought it was the "smartphone of the future."

Genius: Um...

Samsung's new video, and its Galaxy S9 website, are touting its LTE performance scores on Ookla's Speedtest Intelligence Data from February to April 2018. Ookla, for those unfamiliar, uses real-world user-submitted speed test results and aggregates LTE speeds from a variety of devices.

In Ookla's spring speed tests, the Galaxy S9, which is equipped with Qualcomm's X20 LTE chip, was 37 percent faster than the iPhone X and 43 percent faster than the iPhone 8, on average.

The iPhone X is equipped with either Qualcomm's Snapdragon X16 or Intel's XMM7480 LTE chip, depending on model, which does indeed have lower theoretical maximum download speeds than the X20. While the Galaxy S9 and S9+ are faster than the current iPhones when it comes to download speeds, rumors suggest Apple is making improvements with its 2018 iPhone lineup.

Apple is planning to introduce improved antenna technology for faster connection speeds, along with dual-SIM dual standby functionality. Apple's new iPhones may use Intel's XMM 7560 and Qualcomm's X20 chips, both of which are faster than the LTE chips in the current iPhone X.

Tag: Samsung

Top Rated Comments

Pbrutto Avatar
46 months ago
lol, Samsung dosent have a Genius Bar....because their phones are already in the mail for replacement with something like a 27.4% failure rate
Score: 52 Votes (Like | Disagree)
blairh Avatar
46 months ago
This is so wildly stupid.
Score: 30 Votes (Like | Disagree)
macduke Avatar
46 months ago
And in the real world you’re lucky to get 30Mbps so it doesn’t actually matter in any way, shape or form.
Score: 26 Votes (Like | Disagree)
aohus Avatar
46 months ago
so dumb

it is extremely rare to hit maximum theoretical download speeds.

just as much as apple preys on the non-tech crowd with their slick marketing naming conventions, samsung does the same with their 'tech crowd' by trying to whip up support through trivial benchmarks such as these
Score: 21 Votes (Like | Disagree)
igneousc Avatar
46 months ago
lol, Samsung dosent have a Genius Bar....because their phones are already in the mail for replacement with something like a 30% failure rate
Yea I dealt with samsung support multiple times for a girlfriends S6, it was insanely miserable.
The genius bar is definitely a busy place(tough to get appts at times), but dealing with apple support has always been a pleasant experience for me.
Touting a faster LTE cheap as a must have feature in a phone is so lazy lol
Score: 20 Votes (Like | Disagree)
TimmeyCook Avatar
46 months ago
Samsung must be the worst company when it comes to advertising.

These ads just want to make wars. To incite tribalism.

Stupid people can't differentiate between real information and ads. They are going to watch this ad, and come at random people with iPhone with "hurr durr, my phone is faster than yours, you are an idiot because you bought an iPhone".
Score: 20 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...