Live Streaming TV Service 'Philo' Launches on Apple TV

by

Live streaming television service Philo today launched on the fourth- and fifth-generation Apple TV and Amazon Fire TV, after first launching on iPhone, Roku, smart TVs, desktop and web browsers, and more last November.

With the Apple TV app, subscribers can sign into their Philo accounts and watch 40 channels at the cost of $16 per month. The service mainly attracts customers who aren't interested in sports as it has no such channels, which helps to decrease subscription costs.

“Our goal is to build a television service that people love. The expansion onto Amazon Fire TV and Apple TV is a natural extension for us and allows many new people to discover and enjoy Philo, as well as expanding the viewing options for our existing subscribers,” explained Andrew McCollum, Philo’s CEO. “We’re thrilled with the response we’ve seen to Philo so far, but we’re always looking for ways to make it even better, and this is another big step forward in that direction.”

With the connected apps -- now including Apple TV -- users can watch their favorite channels live or on demand, pause live TV, restart programs from the beginning, save shows to a 30-day DVR, and watch on up to three devices at once.

The company promises that a native Android app is coming soon, and also announced that it has raised more than $40 million from investors with AMC Networks, Discovery, and Viacom leading its Series C round of funding. The money will go towards "product features" and "enhancements" to Philo, which will soon include a "socially-driven TV experience."

Earlier in the spring, Philo also introduced the ability for subscribers to unlock the streaming apps for TV networks included in their Philo subscription. Now, more than 35 participating TV Everywhere apps support this feature, so that if users pay to stream a channel like AMC on Philo, they can use their Philo log-in within the AMC app to access paywalled content.


Philo's $16/month tier now provides access to 40 channels, including A&E, AMC, BBC America, Lifetime, TLC, Travel Channel, and VH1. There's also a $20/month option that increases the channel count to 49, adding in options like Logo and Nicktoons. Philo's entertainment-focused lineup lacks sports, live news, major broadcast networks, and local channels -- all of which help lower the monthly cost of the service.

Philo's low-cost angle comes in contrast to rival services that include sports and local channels, at a hit to subscribers' wallets since most have announced price hikes in recent months. YouTube TV started off by increasing its cost from $35/month to $40/month to align with Hulu with Live TV and PlayStation Vue's $40/month starting price. Then in July, DirecTV Now announced the increase of all plan prices by $5/month, meaning its cheapest plan also starts at $40/month.

Sling TV's $20/month Sling Orange plan was one of the closest tiers to Philo on the market, but this plan will increase in price as well, jumping to $25/month beginning in August.

Those interested in Philo can download the Apple TV app today on the tvOS App Store, and the service's iOS app [Direct Link] is also available to watch on iPhone, iPad, and iPod touch.

Tag: Philo

Top Rated Comments

(View all)
Avatar
27 months ago

Their slogan should be: “All the filler channels nobody wants in a convenient package.”

I think you're really wrong on this one. I think these are the exact channels that should be in a bundle. Everyone has a strong niche (Food, HGTV, BET, NICK, LOGO, MTV) and many of them have breakout shows (The Walking Dead, The Daily Show, KUWTK.)
Score: 1 Votes (Like | Disagree)
Avatar
27 months ago

Their slogan should be: “All the filler channels nobody wants in a convenient package.”

Their slogan could be "Made for ArtFossil" as they offer HGTV, the Food Network and BBC America. :)
Score: 1 Votes (Like | Disagree)
Avatar
27 months ago

For someone that's already somehow recording their local channels, Philo sounds like a good add-on to get most of the other cable channels back, but no SyFy would be the deal-breaker for me.

For folks that aren't somehow already recording their local channels, Philo not having access to shows on ABC, CBS, NBC, FOX and CW seems like it could be a problem...
[doublepost=1531239932][/doublepost]
Are those really the only channels you watch?!

Those are seriously the only things I would watch on "TV" if I had TV. (Had Sling for awhile). I also follow MLB but that's a separate app . . . .
(But I also watch--or purchase--series on Amazon Prime pretty frequently. A mix of original content, BBC series and some network shows. I prefer to binge watch when possible, hence the appeal of Amazon Prime. But the Philo channels I noted would cover most of that.)
Score: 1 Votes (Like | Disagree)
Avatar
27 months ago

No TNT and USA even in the upgraded package. Nice that they have BBC World News. Sadly, BBC America is a non-British trashy re-run channel now.

Agree with the "filler" channels nonsense.

It's really disappointing that with the exception of Graham Norton and maybe Doctor Who, the rest of the channel is pretty much American shows or movies. That channel was so much better in the mid aughts when it was pretty much all British Shows.
Score: 1 Votes (Like | Disagree)
Avatar
27 months ago

I am very surprised that this topic doesn’t have more comments.

I use philo as a complement to my YouTube TV service. But from reading various comment sections, it seems like most people are accepting or rejecting it based on whether it can be their only TV package.

Is anyone using it as a complemental service like me?

I do. the channel list is complete in the Apple TV with Hulu as my SSO and then Philo for the Viacom, Discovery, and AMC stuff. The only thing I can't login to is Turner/TBS/TNT which I do have with Hulu Live TV but doesn't support authentication via the network yet.
Score: 1 Votes (Like | Disagree)

Top Stories

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...