Last November a new streaming TV service called "Philo" was announced, aimed at providing a much cheaper monthly cost for users by cutting out all sports-related content. Starting at $16 per month, subscribers can stream 37 entertainment networks on multiple devices including iPhone, MacBook, Roku, smart TVs, and more.

At the time of its announcement the company said a Philo app would be coming to Apple TV, and now CEO Andrew McCollum has confirmed that the Apple TV app for Philo will be launching this summer (via CNET).

philo iphone app

Philo for iOS

Alongside the launch window for the Apple TV app, McCollum revealed that the service will also allow subscribers to unlock the streaming apps for TV networks included in their Philo subscription. Much like DirecTV Now, this means that if users pay to stream a channel like AMC on Philo, they can use their Philo log-in within the AMC app to access paywalled content.

This will be a bonus for Apple TV owners, since most over-the-top live TV streaming services don't support Apple's TV app, but many individual network apps do.

The live-TV streaming company will work on Apple TV and Amazon Fire TV devices this summer, CEO Andrew McCollum said last week. An Android mobile app is next on the roadmap.

In addition, you'll be able to do more with your Philo account. The company is unlocking the streaming apps for the TV networks included in a customer's subscription. That means if you pay for Philo's $16-a-month bundle of cable channels, you'll be able to access the paywalled apps for channels like AMC, Nickelodeon, Discovery Channel and History.

Philo's $16/month tier provides access to 37 channels, including A&E, AMC, BBC America, Lifetime, TLC, Travel Channel, and VH1. There's also a $20/month option that increases the channel count to 46, adding in options like Logo and Nicktoons. Philo's entertainment-focused lineup lacks sports, live news, major broadcast networks, and local channels -- all of which help lower the monthly cost of the service.

On the channels offered by Philo, subscribers can record live TV and set recordings on future episodes to watch later, with space lasting for 30 days. In terms of streaming, Philo lets users stream on up to three screens at once in HD.

Comparatively, rivals like Sling TV start at $20/month for about 25 channels, DirecTV Now starts at $35/month for about 60 channels, Hulu with Live TV starts at $40/month for about 50 channels, and PlayStation Vue starts at $40/month for about 45 channels. All of these services include sports or have an option to add on sports content for an additional monthly cost.

ESPN itself has launched its own over-the-top streaming package called ESPN+, focusing on live sports, original shows and films, studio programs, and an on-demand library of content. ESPN+ costs subscribers $4.99/month or $49.99/year, and is pitched as a companion service to other ESPN channels and cable packages since it lacks some major live TV content, like games in the NFL and NBA.

Related Roundup: Apple TV
Tag: Philo
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

PastaPrimav Avatar
63 months ago
I cut my family off from the idiocy of live TV. I told them anything they want to watch can be found on Netflix/Hulu/HBO/Starz/Prime/iTunes. If they can't find it there, tell me and I'll find it somewhere. But you're not watching commercials. Television advertising is poison, especially to impressionable people like all children and some adults.

No longer in my house is there a TV playing endlessly in the background with a litany of propaganda streaming into everyone's thoughts.
Score: 4 Votes (Like | Disagree)
MICHAELSD Avatar
63 months ago
I definitely don’t want to pay for sports content, especially when major networks have the only sporting events I’d care to see anyway, but every subscription of this type needs to include the top 4 major networks to be successful.

That being said this is probably good for those who can get ABC, NBC, FOX, CBS over the air.
Score: 3 Votes (Like | Disagree)
masochist Avatar
63 months ago
Maybe one day we’ll be able to pay for a service and not have it overrun with ads (this is utterly bizarre in my mind; every other service I use, I pay to remove ads). If TV actually had anything I wanted to watch, and if shows weren’t getting shorter every decade to make room for more ads, I’d be interested. I think these two things are related: the kind of person who is okay with paying for content that still has ads is not the kind of person who’d be interested in watching the kind of things I want to see.
Score: 1 Votes (Like | Disagree)
nburwell Avatar
63 months ago
This was a reminder to me that people are very different. The biggest issue preventing me from cord cutting is access to sports. Apparently, there are quite a few "anti-me's" around.
And this is why I subscribe to Playstation Vue. Would it not be for live sports, my wife and I would be completely fine with just Netflix, Hulu, Amazon Video and HBO.
Score: 1 Votes (Like | Disagree)
macaddiict Avatar
63 months ago
We have been using Philo for a little over a month on a Roku 3. It works perfectly, has NEVER skipped or cut out, and the DVR functions are amazing.

Previously, we had tried out DirecTV NOW on Apple TV 4k and also Hulu w/ Live TV on Apple TV 4k. Both of those services are AT LEAST 2x as expensive. DirecTV NOW was ***awful*** -- we actually bought another service even though we'd pre-paid for a few months of DirecTV NOW. It skipped constantly, the interface was awful, the DVR beta never worked, it didn't let you fast forward through ANYTHING or pause... it was the worst. Hulu w/ Live TV was great, but too expensive at around $60.

Philo gives us everything we want for $16 a month. It's quick, it works perfectly, and best of all you can fast forward through commercials on EVERY show in your DVR (some VOD shows don't allow FF, but most do).
Score: 1 Votes (Like | Disagree)
HobeSoundDarryl Avatar
63 months ago
I'm always happy to see more competition in the streaming space. At present this offering isn't particularly useful to me - I've got cable internet, and Comcast tacks on their "limited" channel package for a very, very low price (probably so their falling subscriber numbers don't look even worse). But if Comcast ever stops doing that, or if I move to a different internet platform, something like Philo would be appealing.
Get Silicon HDHomeRunPrime and a Comcast cable card. If you can get locals via antenna, get HDHomeRun Quad or similar. Then, Channels app for :apple:TV. If you like DVR functionality, add Channels DVR for that app.

This combination will give you cable television + locals on all TVs in your home via :apple:TV boxes + (optionally) a real DVR for all those TVs, all controlled within a nice, unified on-screen guide.

If you or others watch on mobiles, either the Comcast app or a dedicated Channels app for mobile can bring all that to your mobile devices too.

It's a really good option for your situation.
[doublepost=1523909060][/doublepost]
Maybe one day we’ll be able to pay for a service and not have it overrun with ads (this is utterly bizarre in my mind; every other service I use, I pay to remove ads). If TV actually had anything I wanted to watch, and if shows weren’t getting shorter every decade to make room for more ads, I’d be interested. I think these two things are related: the kind of person who is okay with paying for content that still has ads is not the kind of person who’d be interested in watching the kind of things I want to see.
Your wish already exists and has for many years. Most everything one wants to watch is in the iTunes store, available to rent commercial-free. So why aren't all the "you's" doing that? Because they don't want to pay the price for commercial-free programming. A lot of us tend to see commercials as an intrusion, but they are also a subsidy: other people- those running the commercials- paying the various parties that make & deliver the shows instead of passing along the total cost directly to us consumers.

That is not so different than buying $600-$1000 phones for $0-$200. How? The companies selling the service traditionally subsidized the "rest" of the cost. Now we consumers are somewhat programmed to think phones should cost about $0-$200 and we thoroughly scoff at $600-$1000+. In other words, we want the subsidized pricing, perhaps even seeing that as "fair" pricing for phones. But the parties that make the phones want to be paid what they want.

A few "channels" have long offered what you seek. For example, HBO has long been "commercial free" (unless you count their own). And that has traditionally cost $10-$20 per month for just a few "channels" of HBO programming and movies. HBO is popular but not hugely popular. Why? Possibly because people don't want to pay that much for commercial-free HBO.

That's the issue. What a lot of people want is cheaper than they've traditionally paid AND commercial-free. All the other players in the chain want to make MORE money, not less. That can't be resolved without something having to give. If the masses ever move on that want and refuse to pay until they get it, quality and breadth & depth likely has to fall substantially. Imagine youtube-type programming where the show writer is also the actor is also the director is also the producer, etc.

Bottom line: either the consumer masses pay and/or there is some kind of subsidy model to make it so those masses can pay less directly... OR something else has to give. There is no magic solution to this problem... any more than whining about $1000 iPhones and expecting Apple roll them out for $200 without a subsidy model.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off) [Updated]

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
mac studio pink

Apple May Not Launch Updated Mac Studio With M2 Ultra Chip Due to Similarity With Upcoming Mac Pro

Sunday February 5, 2023 6:06 am PST by
A new version of the Mac Studio with the "M2 Ultra" chip is unlikely to arrive in the near future, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that since the upcoming Apple silicon Mac Pro is "very similar in functionality to the Mac Studio," Apple may wait until the release of M3- or M4-series chips to update the machine, or...
HomePod 2 White and Midnight Feature Purple Orange

Apple Releases tvOS 16.3.1 and HomePod 16.3.1 Software Updates

Monday February 6, 2023 10:13 am PST by
Apple today released new tvOS 16.3.1 and HomePod 16.3.1 software updates, with the software coming two weeks after the tvOS 16.3 and HomePod 16.3 updates were released. According to Apple's release notes for HomePod software 16.3.1, the update includes general performance and stability improvements. Notes for tvOS 16.3.1 are unavailable as of yet, but are probably similar to the HomePod...
iPhone 15 Pro Blue Feature

iPhone 15 Pro 'Buttonless Design' Rumors: Everything We Know

Monday February 6, 2023 7:44 am PST by
The iPhone 15 Pro models will feature a "buttonless design" thanks to additional Taptic Engines, according to multiple corroborated reports, so what do we know about the change so far? Apple analyst Ming-Chi Kuo was first to report that the volume and power buttons on this year's two high-end iPhone models will adopt a solid-state design, similar to the iPhone 7's home button, replacing a...
iphone ultra concept daehnert

'iPhone Ultra' Concept Envisions Apple's Rumored Future Top-Tier Smartphone

Tuesday February 7, 2023 5:38 am PST by
Apple has reportedly considered releasing a new top-of-the-line iPhone alongside future Pro and Pro Max models, tentatively referred to as "iPhone Ultra," and one designer has taken it upon himself to envision what such a device could potentially look like. German industrial designer Jonas Daehnert came up with this impressive-looking concept (pictured) by marrying design elements of the...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...