The price for Google's YouTube TV subscription service will be increasing to $40 per month for new subscribers starting tomorrow, up from the current price of $35 per month.
Google first warned potential subscribers about the new pricing for YouTube TV in February, and today is the last day to sign up at the current $35 per month price point. Existing subscribers will continue to be able to pay $35 per month for the service.
Introduced in April of 2017, YouTube TV is a live streaming television service designed to compete with services like Sling TV, Hulu with Live TV, DirecTV Now, and Playstation Vue.
YouTube TV provides subscribers with access to TV shows on more than 40 channels, with participating networks that include ABC, CBS, Fox, NBC, the CW, Disney, ESPN, FX, USA, and dozens more.
As of early February, YouTube TV launched an Apple TV app, making the subscription service available on all Apple devices. YouTube TV is available in a wide range of locations across the United States.