Back in 2016, Nokia acquired health startup Withings in a deal estimated at $192 million, hoping to re-establish its presence in the consumer electronics market. Nokia did this by rebranding Withings' iOS compatible products under its own name, with devices like the Withings Steel Watch and Withings Go fitness trackers becoming the Nokia Steel and Nokia Go.

Unfortunately for the company, the acquisition has largely been seen as a failure, with the digital health division earning just $62.4 million in 2017, part of Nokia's overall $27.9 billion in revenue for the year. Because of this, the company announced earlier in May that it would sell the division back to Withings co-founder, Eric Carreel, and today that deal has officially closed (via TechCrunch).

withings nokia
Financial terms were not given for the sale, but it is said to have included 200 employees rejoining Carreel under the Withings brand. Moving forward, Carreel said that the next steps for the renewed Withings brand will be a "relaunch" of its products focused on preventive health coming by the end of 2018.

“I am delighted to start working again with the brilliant teams that made the brand such a great success” said Carreel in a statement. “We have an exciting challenge ahead of us as we continue to push the boundaries of connected health.”

“We are still only just starting to discover what connected health can really bring to people,” said Carreel in a statement. “From now on we must concentrate our efforts on developing tools capable of advanced measurements and the associated services that can help prevent chronic health conditions. Today’s technologies allow us to imagine solutions that have the potential to benefit the lives of millions of people, and our ambition is to ensure that we, as Withings, lead the way with technological advances and intuitive designs.”

Withings offers connected products like scales, activity tracking smart watches, blood pressure monitors, smart thermometers, sleep trackers, and more, and according to TechCrunch it "sounds like it will keep all of these in place" after the relaunch. The news of the deal closing also brought confirmations of an executive shakeup in Nokia, with president Gregory Lee exiting Nokia and Maria Varsellona stepping up to the duty from a chief legal officer position.

In late 2016 Nokia and Apple entered a series of legal battles that began when Nokia sued Apple for patent infringement in the United States and Germany. As the dispute escalated, Apple decided to remove all Withings products from Apple.com and most Apple retail locations around the world, since the connected health devices were at the time under the Nokia umbrella. Although many of the Nokia-branded products have since returned to Apple.com, Withings should have a much easier time selling its smart scales and more when it returns to its original branding scheme later this year.

Top Rated Comments

sinsin07 Avatar
39 months ago
I consider this company dead.

You buy a Withings branded device. Nokia buy and change the app, rebrand all the products to Nokia. Now Nokia branding will be removed and Withings put back.

Total disaster!

Buy an Apple watch! :)
Weight
Blood Pressure
Temprature
How are these metrics achieved on an Apple Watch.
Score: 5 Votes (Like | Disagree)
Frederik on MacRumors Avatar
39 months ago
The Nokia health app is a disaster. I welcome this change. Hopefully, they reintroduce the old app!
Score: 5 Votes (Like | Disagree)
jmh600cbr Avatar
39 months ago
and that ladies and gents is how you make money
Score: 4 Votes (Like | Disagree)
honglong1976 Avatar
39 months ago
Weight
Blood Pressure
Temprature
How are these metrics achieved on an Apple Watch.
It doesn’t matter what they sell. The core products are the smart watches and fitness trackers. Unfortunately, due to the Apple Watch there is no hope for them (they couldn’t even compete against Jawbone and look what happened to them, no chance against Fitbit or Xiaomi as well). Which means, regardless of how good their other products are, they will fail.

Great activity trackers in 2012, but things have moved on.

Remember this post when you read in the next 6-12 months about Withings shutting down.
[doublepost=1527798318][/doublepost]
If I stand on top of the Apple Watch, will it give me my weight?
Give it a go and feedback how it goes!

Ifixit sell replacement screens :)
Score: 2 Votes (Like | Disagree)
Baumi Avatar
39 months ago
I understand the products they sell, but the problem is things have changed. Normally you would buy into an ecosystem, tracker, sleep device, blood monitor.
Apple Health makes this unnecessary. The data from my Apple Watch shows up in the Nokia/Withings app, and the App from their devices shows up in Apple Health and any other app that's allowed to use its data.

If someone upgraded from their Withings tracker to an Apple Watch for example and loved it, would they be likely to buy another tracker from Withings? would that also affect any other products they purchased from Withings? Most likely.
So if they liked their Apple Watch, they wouldn't buy any smart scale, since Apple doesn't offer one? That doesn't make much sense.

Those customers who liked Withings either now hated them (thanks to the app) or changed to a Nokia branded product or another brand.
Source?

If I wanted a pair of scales, I would go for a Fitbit
Fitbit's sales have been dropping in 2017 ('http://fortune.com/2018/03/01/apple-watch-fitbit-wearable-ranking/'), most likely due to the Apple Watch's competition. By your own logic that should mean that their other devices are in trouble, too, because supposedly someone who likes their Apple Watch is less likely to buy anything (even a scale) made by a competitor.

Apple acquired Beddit so either their watch will track sleep soon or they will bring out a device to do it like Beddit. Withings sleep tracking sales would disappear.
From what I've heard, the Withings sleep tracker never worked all that well anyway. Plus, it's expensive, and I don't think there's nearly as much of a market for it as for, e.g., scales. IMHO, they'll end up axing that product. And I think Apple won't release a dedicated sleep tracker, either, but rather use Beddit's know-how to improve the Apple Watch.

I give them 12 months before they shut down.
I don't know Withings' finances enough to comment on that, but I'd say that depends on the strength and profitability of their complete line-up and not on consumers buying into one ecosystem over another.

Without any sales figures it's hard to tell. On their website they usually focus on their smart watches, fitness trackers.
Right now at least, the scales get very much top billing ('https://health.nokia.com/us/en/').
Score: 2 Votes (Like | Disagree)
M.PaulCezanne Avatar
39 months ago
Makes sense. Nokia wrecked that brand.
Score: 2 Votes (Like | Disagree)

Top Stories

apple music change forever

Apple Music Teaser: 'Get Ready – Music is About to Change Forever'

Sunday May 16, 2021 2:39 pm PDT by
The Browse tab in the Music app across Apple's platforms has started displaying a prominent teaser hinting at an upcoming major announcement for Apple Music. Under the heading "Coming soon," the headline says "Get ready – music is about to change forever." An accompanying "Tune-In Video" simply shows an animated Apple Music logo. Rumors have indicated that Apple is preparing to launch a...
m1 ipad pro early customer

M1 iPad Pro Arrives Early for Lucky Customer

Saturday May 15, 2021 11:57 pm PDT by
Days ahead of their expected launch and seemingly before official review embargoes lift, one lucky customer has already gotten their hands on the brand new 12.9-inch M1 iPad Pro. Reddit User PeterDragon50 Posted on Reddit, u/PeterDragon50 has already received their 12.9-inch iPad Pro through retailer Nebraska Furniture Mart. The Reddit user says they placed their order when pre-orders...
AirPods Lineup Not Lossless Feature

AirPods, AirPods Max and AirPods Pro Don't Support Apple Music Lossless Audio

Monday May 17, 2021 10:44 am PDT by
Apple today announced that starting in June, Apple Music songs will be available to stream in Lossless and Hi-Resolution Lossless formats, but lossless audio won't be supported on the AirPods, AirPods Max, or AirPods Pro. Apple's Lossless Audio is encoded as Apple Lossless Audio Codec files, with lossless quality ranging from 16-bit 44.1 kHz playback to 24-bit 48 kHz playback and Hi-Res...
apple music spatial audio

Apple Music Launching Spatial Audio With Dolby Atmos and Lossless Audio in June at No Extra Cost

Monday May 17, 2021 6:06 am PDT by
Apple today announced that Apple Music will be gaining support for Spatial Audio with Dolby Atmos at no additional cost starting in June. At launch, Apple Music subscribers will have access to thousands of songs in Spatial Audio from artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and many others. Apple says this feature will provide a...
M2 MacBook Pros 10 Core Summer Feature

Redesigned MacBook Pro Models With 10-Core Apple Silicon Chip Said to Launch as Early as This Summer

Tuesday May 18, 2021 5:39 am PDT by
Apple plans to launch new 14-inch and 16-inch MacBook Pro models with an improved iteration of the M1 chip as early as this summer, according to Bloomberg's Mark Gurman. The new chip is said to include a 10-core CPU with eight high-performance cores and two energy-efficient cores, with 16-core or 32-core GPU options. Gurman said the next-generation Apple silicon chip will also support up to...
imac 2021 box

Apple's New 24-Inch iMac Shown Off in Early Unboxing

Monday May 17, 2021 8:18 pm PDT by
Update: The early unboxing video was taken down, but other unboxing and first impression videos are now available. The new 24-inch iMac doesn't officially launch until this Friday, May 21, but an early unboxing of the machine has been shared on YouTube. The iMac unboxing video was made private subsequent to this story. The video from Gadget Guy is in Cantonese, but it offers an up-close...
apple music logo

Apple Music Teaser References 'Hi-Res Lossless' and 'Dolby Atmos'

Sunday May 16, 2021 4:04 pm PDT by
Earlier today, Apple Music began teasing a special announcement with the tagline "Get Ready – Music is About to Change Forever." This teaser comes amid a rumor that Apple is preparing to announce the third-generation AirPods alongside a HiFi, or lossless audio streaming tier for Apple Music on Tuesday, May 18. Now, references to "Apple Lossless," "Free Lossless," "Hi-Res Lossless," and...
Beats Studio Buds feature 3

New 'Beats Studio Buds' Revealed in iOS and tvOS 14.6

Monday May 17, 2021 11:10 am PDT by
Apple is working on new wire-free in-ear Beats-branded earbuds, according to images in the tvOS 14.6 and iOS 14.6 betas that were found by MacRumors contributor Steve Moser. The Beats Studio Buds are unlike any prior Beats headphones that Apple has released as there is no ear wrap as with the Powerbeats Pro or a wire like the Powerbeats. The Beats Studio Buds are tiny in design and are...
iPhone Hi Fi Apple Music Feature

Apple Music Gaining Spatial Audio and Lossless Audio in iOS 14.6, Not All Tracks Supported at Launch

Monday May 17, 2021 8:29 am PDT by
Apple Music's incoming Spatial Audio with Dolby Atmos and Lossless Audio features will be available in June on devices running iOS 14.6, iPadOS 14.6, macOS 11.4, and tvOS 14.6 or later, according to Apple. Apple said thousands of tracks will be available in Spatial Audio with Dolby Atmos at no additional cost, with more added regularly. Already available on the AirPods Pro, Apple describes...
AirPods Lineup Feature Triad

Apple Music Dolby Atmos Compatible With All AirPods Models and Other Headphones

Monday May 17, 2021 6:54 am PDT by
Apple today announced that starting in June, Apple Music subscribers will have access to higher quality Lossless audio streaming, as well as Dolby Atmos, which replicates an immersive audio experience. Despite Spatial Audio for movies and TV shows being only available on the AirPods Pro and AirPods Max, Dolby Atmos for Apple Music, which Apple describes as creating an "immersive audio format ...