Apple Music Growing at Record Pace With Two Million Subscribers Added in Just Five Weeks

Apple's services chief Eddy Cue, who spoke at the SXSW media festival in Austin, Texas this week, revealed that Apple Music now has 38 million paying subscribers worldwide. Cue also said there are over eight million customers that are currently taking advantage of Apple Music's free three-month trial period.

apple music trio
The Wall Street Journal confirmed that Apple Music had 36 million subscribers in a February 4 report, so it appears the streaming music service has gained around two million subscribers in just over five weeks.

The numbers suggest Apple Music is growing at a clip of roughly 400,000 subscribers per week, or 1.6 million per month. Accordingly, it would appear to be Apple Music's fastest growth rate since it launched in June 2015, at least based on the figures that Apple has publicly shared over the past three years.

Apple Music Subscribers

  • Oct 2015: 6.5 million

  • Jan 2016: 10 million

  • Feb 2016: 11 million

  • Apr 2016: 13 million

  • Jun 2016: 15 million

  • Sep 2016: 17 million

  • Dec 2016: 20 million

  • Jun 2017: 27 million

  • Sep 2017: 30 million

  • Feb 2018: 36 million

  • Mar 2018: 38 million

Spotify maintains a sizeable lead over Apple Music. The streaming music service revealed that it had 71 million paying subscribers as of the end of 2017, so it should be around twice as large as Apple Music by now. Spotify also has a free, ad-supported tier, giving it over 159 million listeners overall around the world.

Apple Music appears to be gaining ground on Spotify, however, and could reportedly eclipse its biggest rival in terms of U.S. subscribers later this year. The chart below from Apple analyst Horace Dediu is based on global subscribers.


Spotify launched in 2008, and expanded to the United States in 2011, while Apple Music debuted in over 100 countries at once in 2015. Both platforms offer individual subscriptions for $9.99 per month, student plans for $4.99 per month, and family plans sharable with up to six people for $14.99 per month.

Apple Music has the benefit of being preinstalled on hundreds of millions of iPhones and iPads. It's also available on Mac, PC, Android, Apple Watch, Apple TV, vehicles equipped with CarPlay, Sonos, and HomePod.

At SXSW, Cue estimated there are around two billion people that have access to and a means to pay for streaming music, suggesting the market is ripe for growth. Apple Music and Spotify have around 110 million subscribers combined, so there is clearly an opportunity for both services to continue growing.

The harder task for Spotify will be turning a profit, which it has yet to do. Apple Music executive and record industry mogul Jimmy Iovine recently said streaming music services are "not making any money" due to a lack of margins, suggesting that a standard $9.99 per month subscription is not profitable.

Apple Music's profitability is likely less of a concern for Apple, as it sells a wide range of other products and services. Apple's broad services category brought in a record $8.5 billion revenue last quarter, up 18 percent year over year.

Top Rated Comments

mtneer Avatar
44 months ago
Is this the HomePod effect?
Score: 12 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
44 months ago
Spotify is in for a bad time.
Score: 9 Votes (Like | Disagree)
blacktape242 Avatar
44 months ago
now start a movie service with apple's catalog.
Score: 6 Votes (Like | Disagree)
G65S Avatar
44 months ago
Came here with the same thought. Definitely partially due to people buying HomePods and starting their free trial.
38 million PAYING members. Cue also said there are currently over 8 million ppl who are in the 3 month trial right now.
Score: 5 Votes (Like | Disagree)
WWPD Avatar
44 months ago
Apple Music has gotten much better at finding new music I like, just remember to love songs that you enjoy. The New Music mix actually plays mostly songs I might be interested in and I've discovered many new artists.
Score: 5 Votes (Like | Disagree)
jadot Avatar
44 months ago
EE are 'giving away' 6 months of Apple Music Subscription with a lot of their cellular plans at the moment in the UK.
Apple Music is a good service. I used it for a while there, but changed over to Amazon Music a few months ago so I could get myself out of that walled garden. It was just as well (for me) - I can't justify spending that much on an iPhone X when there are better phones on the market for less money. Now I've switched most of my iCloud services too, and can enjoy the best of all worlds; i.e. Mac OS on my desktop, iOS on my iPads, and Android on my Google Pixel, with google's ever expanding services used across the board, and Alexa in the kitchen. For me it's just a cheaper and more flexible way to get the best services at the time, without having to be locked into and waiting for iCloud, and it works really well. It's liberating not being tied into hardware like that. I don't have t get excited about the HomePod because I can build a better home assistant and speaker setup without the cost, for example.

The point is that I get to choose. Life's too short to think that Apple are the only game in town.
Score: 4 Votes (Like | Disagree)

Top Stories

iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
tesla red orange bg feature

Tesla CEO Elon Musk Takes Shots at Apple During Earnings Call

Monday July 26, 2021 4:53 pm PDT by
During a Tesla earnings call that took place today, Tesla CEO Elon Musk spent time sniping at Apple, reports CNBC. Musk criticized Apple's "walled garden" and made comments on the company's cobalt use. In a discussion about plans to allow Tesla competitors to use the Tesla electric vehicle charger network, Musk said that Tesla does not want to create a walled garden to "bludgeon" Tesla...
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....