Sonos Makes a Spotify Playlist for Apple's HomePod With Hidden 'We're Going to Be Friends' Message

by

To celebrate the official launch of the HomePod, Sonos, one of Apple's major competitors in the speaker market, made a "Welcome to the Party" playlist for the new device with a hidden message.


Shared on Twitter, the playlist features 21 songs, with each song selected for its title to send a secret note to Apple. Here's the song list:

Hello / Apple / Something About Us / Together / Feels Right / Even Though / You're Crazy / For This / Home / POD / Remember / Two Is Better Than One / Just Playing / It's a Party / Everybody's Coming To My House / Even You / Come As You Are / Fruit Machine / No Matter What You're Told / We're Going To Be Friends / Over Everything

Sending messages through Spotify playlists is a phenomenon that was popular for a brief time right around April of 2017, due to the way Spotify playlists can be arranged and displayed linearly on both the web and within Spotify's apps. The practice is less common now, and though Sonos is using it to send what appears to be a friendly message, it's also a jab at Apple.


The Sonos Spotify playlist made for Apple can't be played natively on an Apple HomePod because the HomePod is limited to content played from Apple Music or iTunes. It can, of course, be played using AirPlay from a connected Mac or iOS device, but that's less convenient than the native playback available via Sonos speakers.


Sonos hasn't had much competition in the high-end connected speaker market, and for years, it's been the go-to brand for high-quality multi-room sound, so it's not surprising that the company feels somewhat threatened by the HomePod.

The launch of devices like the Amazon Echo and the Google Home likely didn't concern Sonos because of the lack of focus on audio quality, but many new HomePod owners have discovered that the HomePod sounds just as good or better than Sonos speakers.

Back in October, Sonos launched its Sonos One, a speaker that directly competes with the HomePod thanks to the combination of Sonos sound and Amazon Alexa smarts.

Sonos kept the price of the Sonos One low at $199, and when the HomePod went on sale, as an attempt to lure Apple customers, Sonos kicked off a deal offering two of its Sonos One speakers for $349, the same price as a single HomePod.


While Sonos and Apple are now direct competitors, the HomePod and the Sonos One can peacefully co-exist once Apple's AirPlay 2 protocol officially launches. Sonos has promised to add AirPlay 2 support to the Sonos One, and with AirPlay 2, a person who owns both a Sonos One and a HomePod will be able to play music to both devices at the same time over-the-air.

Related Roundup: HomePod
Tags: Spotify, Sonos
Buyer's Guide: HomePod (Caution)

Top Rated Comments

(View all)
Avatar
36 months ago

Well played, Sonos, well played. I'm re-creating this on Apple Music, and will update this post with a link so you can listen to this on your new HomePod :)

Typical - The only way to get good playlists on Apple Music is to re-create ones from Spotify.
Score: 16 Votes (Like | Disagree)
Avatar
36 months ago
Well played, Sonos, well played. I'm re-creating this on Apple Music, and will update this post with a link so you can listen to this on your new HomePod :)

Listen to Welcome to The Part Mix ('https://itunes.apple.com/us/playlist/welcome-to-the-party-mix/pl.u-EoRefevVeN') on Apple Music.
Score: 13 Votes (Like | Disagree)
Avatar
36 months ago

This won't end well for Sonos.

I’m sure this will end perfectly fine for Sonos. They already have a solid stake in the marketplace. They’ve integrated Alexa, so their speakers are dramatically ‘smarter’ than Apple’s. They’re going to be just fine.
Score: 10 Votes (Like | Disagree)
Avatar
36 months ago
This won't end well for Sonos.
Score: 10 Votes (Like | Disagree)
Avatar
36 months ago

Well played, Sonos, well played. I'm re-creating this on Apple Music, and will update this post with a link so you can listen to this on your new HomePod :)

Wait. Spotify won’t work on HomePod? Why would anyone buy one of these overpriced Apple Music devices again?
Score: 7 Votes (Like | Disagree)
Avatar
36 months ago

This won't end well for Sonos.

Sonos is an audio company with a history of successful products and updates over the years.

Apple is a phone company (and sometimes computer company) who has finally launched a “smart speaker” 3 years and 200 dollars to late.
Score: 6 Votes (Like | Disagree)

Top Stories

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

iPhone 12 Models Might Support Reverse Charging of Future Apple Accessories According to FCC Filing

Tuesday October 27, 2020 6:25 pm PDT by
iPhone 12 models could have an inactive wireless charging feature for accessories, according to an FCC filing discovered by VentureBeat's Jeremy Horwitz. In the filing, Apple said that 2020 iPhones support a wireless charging function that will seemingly be enabled for at least one future Apple accessory:In addition to being able to be charged by a desktop WPT charger (puck), 2020 iPhones...