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The sale offers two Sonos Ones for the same price as Apple's $349 HomePod, and is debuting on the same day that customers will be able to pre-order the HomePod in the U.S., U.K., and Australia. With two Sonos Ones, users can have a stereo pair of speakers to enhance sound, or play music across multiple rooms -- two features HomePod will not have at launch.
"Sonos One sounds incredible on its own, but the ability to have a stereo pair or have music in two rooms vs. one at $349 US feels like it's an easy choice for those who truly love music," said Joy Howard, chief marketing officer at Sonos. "We believe in freedom of choice and don't want to lock people into a specific ecosystem – it's why we support more than 80 streaming services globally and will take an agnostic approach to voice assistants as well."Sonos One supports Amazon Alexa, and the company previously confirmed that Google Assistant is coming later this year. Support for Apple's AirPlay 2 protocol is planned for 2018 as well. Like other smart speakers, Sonos One can be controlled with voice and can read out information sourced from Alexa like the weather and news. Sonos launched the Sonos One in October 2017.
Sonos did not mention how long the new limited sale will last, but confirmed those interested will be able to take advantage of the offer on Sonos.com and through participating retailers. We'll update this post tomorrow if the company creates a new landing page for the sale.
Update 1/26: The Sonos One Bundle is now available to purchase on Sonos.com for $349 with free delivery.