Apple's 500th Store and First in Korea Opening January 27 Ahead of 2018 Winter Olympics

Apple today announced that its first retail store in South Korea opens on Saturday, January 27, at 10:00 a.m. local time, just a few weeks prior to the 2018 Winter Olympics opening ceremony in Pyeongchang on Friday, February 9.

apple garosugil
The store is located in the upscale Garosugil shopping area in the Gangnam District of Seoul, the capital of South Korea. The location will be open seven days per week and, like other Apple retail stores, it will host Today at Apple sessions and have a Genius Bar for device repairs and troubleshooting.

By the looks of it, this should be Apple's 500th retail store around the world. That total includes the Apple Park Visitor Center and Infinite Loop locations, which both sell Apple products alongside promotional merchandise, and it also factors in the rare permanent closure of Apple's Simi Valley store last year.

It's possible that Apple could announce at least one other new store opening between now and late January, such as its nearly ready Vienna, Austria location, in which case the Korean store would obviously not be exactly 500th. We've reached out to Apple for an official store count and we'll update if we hear back.

Apple is promoting its Garosugil store with a colorful, animated greeting in both English and Korean on its website, with a matching mural along the storefront that now reveals the January 27 opening date to those passing by.


Apple confirmed plans to open its first store in South Korea just over a year ago, and both construction and hiring have been underway since. The store was originally reported to open December 30, but the location evidently wasn't quite ready in time, and it'll now officially open in less than two weeks.

Apple's first two stores opened in May 2001 at shopping malls in Tysons Corner, Virginia and Glendale, California. By our count, Apple now has 272 retail stores in the United States, while this Garosugil location will be its 228th retail store elsewhere, pushing it to the 500 mark in less than 17 years.

Apple remains in the process of renovating dozens of those stores with a fresher aesthetic. Many of the locations have expanded by adding a floor or taking over adjacent storefronts, while some stores have relocated entirely.

Popular Stories

iOS 18

Here Are Apple's Full Release Notes for iOS 18.2

Thursday December 5, 2024 11:48 am PST by
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch. The iOS 18.2 release notes provide a look at all of the new features that are coming...
Apple AI Command Center Concept Mock 3

Apple Expected to Launch This All-New Device Next Year

Wednesday November 27, 2024 1:05 pm PST by
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March. The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Thursday November 28, 2024 3:30 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
Tim Cook WWDC 2024

Apple CEO Tim Cook Opens Up About AI Plans, Vision Pro Future, and More in New Interview

Wednesday December 4, 2024 5:40 am PST by
WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more. The wide-ranging interview covers Apple's pivot toward AI technology, including what Apple Intelligence features Cook finds most useful, Apple's partnership with OpenAI, and the environmental impact of AI. For example, WIRED asked Cook about...
Generic iOS 18

Apple Seeds Release Candidate Versions of iOS 18.2 and More With Genmoji, Image Playground and ChatGPT Integration

Thursday December 5, 2024 10:03 am PST by
Apple today seeded the release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 updates to developers and public beta testers for testing purposes, two weeks after releasing the fourth betas. Alongside the release candidate versions of the iPhone, iPad, and Mac operating system updates, Apple has also seeded the watchOS 11.2, tvOS 18.2, and HomePod Software 18.2 RCs....
Whatsapp Feature

WhatsApp to Drop Support for These iPhones Starting May 2025

Monday December 2, 2024 2:57 am PST by
WhatsApp is set to end support for iOS versions older than iOS 15.1 from May next year, removing the chat platform's compatibility with several iPhone models in the process. From May 5, 2025, WhatsApp will no longer be compatible with iPhone 5s, iPhone 6, and iPhone 6 Plus models. Users with those devices won't be able to access the encrypted chat service after the specified date unless they ...
open ai logo

OpenAI Launches $200/Month ChatGPT Pro Plan

Thursday December 5, 2024 4:19 pm PST by
OpenAI today announced the launch of ChatGPT Pro, a $200 per month subscription service that provides unlimited access to OpenAI o1, the company's newest and most advanced large language model. The plan includes unlimited use of OpenAI o1, o1-mini, GPT-4o, and Advanced Voice, along with o1 pro mode, an o1 version that uses more compute to provide better answers to the hardest problems. In...

Top Rated Comments

Asarien Avatar
90 months ago
That's a dope graphic.
[doublepost=1516136042][/doublepost]
About damn time.
You could partially blame Samsung and other Korean manufactures for that. They've been in cahoots with the government over keeping Apple at bay for as long as possible.
Score: 7 Votes (Like | Disagree)
deanthedev Avatar
90 months ago
Good timing with the Winter Olympics coming up.
Score: 6 Votes (Like | Disagree)
LoveToMacRumors Avatar
90 months ago
Store is going to be busy busy
Score: 5 Votes (Like | Disagree)
jav6454 Avatar
90 months ago
Flagship store it is.
Score: 3 Votes (Like | Disagree)
wikiverse Avatar
90 months ago

You could partially blame Samsung and other Korean manufactures for that. They've been in cahoots with the government over keeping Apple at bay for as long as possible.
No. You can't. Frisbee stores (which look exactly like Apple stores even down to the tables and uniforms) have been operating in all the major shopping malls and districts in Seoul for years.

Apple had very little penetration into the Korean market because LG and Samsung offer better deals and packages specific to Koreans.

For example, LG is a mobile carrier in Korea with the LGU+ network, and Apple's phones do not work on that network at all. Samsung built Bixby specifically for Koreans in their own language. S-Pay was built to work with existing payment terminals in Korea (most of which don't use NFC, but still Magnetic Strip) and their phones have tighter integration with apps from Naver and Daum/Kakao - which is essential for things like Maps.

Apple have had a presence in Korea since the iPhone 3G was released with Frisbee. They just weren't that popular and a lot of Korean apps didn't bother to make iPhone versions.

Only now does Apple have enough market penetration in Korea to open one store in an an affluent area of Seoul.
Score: 3 Votes (Like | Disagree)
wesley96 Avatar
90 months ago
What is that Hangul logo saying?
“Nice to meet you” (반가워요, ban-gawoyo)

Edit: To elaborate a bit, the way it's written, "바ㄴ가워요", is technically a bit broken as it should be "반" instead of "바ㄴ" for the first letter, but I think it's just a bit of typographical liberty at play. I would have expected "반갑습니다" (ban-gapseumnida), which is a more formal way of saying it. The one used by Apple is has a more informal, friendly tone. I'm not sure why Apple is trying to be so friendly all of a sudden after sort-of neglecting the customers for so long, but oh well.
Score: 2 Votes (Like | Disagree)