Apple Store in Simi Valley Permanently Closing Later This Month [Updated]

by

Apple has announced that its retail store at the Simi Valley Town Center in Simi Valley, California, located approximately 30 miles from downtown Los Angeles, will permanently close later this month.

Apple Store at Simi Valley Town Center

Friday, September 15 is the last day the store will be open. Apple provided thanks for "over 10 great years" and advised customers to visit its retail store list to find a nearby location. Apple Simi Valley originally opened in May 2006.

Apple hasn't publicly commented on the reason for the store's closure, but multiple tipsters have informed MacRumors that the location may have suffered from low sales and customer traffic — a rarity for an Apple Store.

At a minimum, the closure doesn't appear to be related to Apple's ongoing store renovation process across the United States.

There were high hopes for Simi Valley Town Center when it opened in 2005, but the outdoor shopping mall hasn't been as bustling as envisioned. The less-than-expected customer traffic may be partially due to an expansion of The Oaks Shopping Center in nearby Thousand Oaks, California in 2008.

Apple itself has a retail store at The Oaks that opened in October 2005, and several other locations in the greater Los Angeles area.

Over the years, Simi Valley Town Center has lost several retailers, including Abercrombie & Fitch, Hollister, Coach, American Eagle, Cache, Forever 21, and PacSun, according to the Simi Valley Acorn. Macy's also merged its standalone menswear store into its main location at the shopping center earlier this year.

A tipster informed us that Simi Valley Town Center may eventually be repurposed as an outlet mall, which could explain Apple's departure.

MacRumors has yet to learn whether the store's employees will be laid off or offered the opportunity to transfer to another location.

Apple did not immediately respond to a request for comment.

Update: In a statement provided to Quartz, Apple said it has "invested significantly in the surrounding stores" where many of the Simi Valley location's employees will be working.

We’re grateful to the millions of customers who have visited Apple Simi Valley since it opened more than 10 years ago. We’ve recently invested significantly in the surrounding stores, creating bigger spaces that feature our latest design. Apple Simi Valley will close September 15, the day before we re-open our renovated Apple Topanga. We invite our customers to visit us at Apple Topanga or at nearby Apple The Oaks, where many of their favorite Simi Valley Apple employees will be working.

Apple's nearby Westfield Topanga store in Canoga Park, California will reopen Saturday, September 16 following renovations.

Related Roundup: Apple Stores

Top Rated Comments

(View all)
Avatar
38 months ago

Is this the first time an Apple Store has been permanently closed? Because I don't remember hearing anything like this happening.

I know one small one closed in Japan at some point in the past year. But it's definitely extremely rare.

And a map for anyone curious about just how many Apple Stores exist in the LA area…
[doublepost=1504281991][/doublepost]

Score: 9 Votes (Like | Disagree)
Avatar
38 months ago
This mall has been dead for the last 5-6 years. The Apple Store would still be somewhat busy but there are other options not far away (Thousand Oaks is 8 miles and Woodland Hills maybe 12).

This is the first I've heard the mall could be repurposed as an outlet mall. They just got a brand new movie theater and a few bigger stores (Marshalls for example)

I would ALWAYS go here for service because he wait time was really low and most fixes were done within an hour.

Thousand Oaks was recently closed for 6 months during a remodel. Simi store was pretty busy during that time.
Score: 7 Votes (Like | Disagree)
Avatar
38 months ago
Never heard of Simi Valley so I looked it up. Then I searched for all the Apple Stores in that area and around LA and holy crap there are a lot of Apple Stores around there! There are even some within walking distance to each other.

I thought I was lucky to have two in my city but California is ridiculous.
Score: 6 Votes (Like | Disagree)
Avatar
38 months ago
Is this the first time an Apple Store has been permanently closed? Because I don't remember hearing anything like this happening.
Score: 6 Votes (Like | Disagree)
Avatar
38 months ago


And a map for anyone curious about just how many Apple Stores exist in the LA area…

A lot of stores in the LA area but it's a bit deceiving because traffic is so horrible stores miles away from each other could also be 30 minutes apart. That is why there are so many stores.
Score: 5 Votes (Like | Disagree)
Avatar
38 months ago
I've been in the area for over a decade and saw the Town Center go up to lots of fanfare, then quickly plummet in popularity when The Oaks added their own outdoor section of the mall as well as a premium movie theater. In hindsight, an outdoor mall in bloody hot Simi Valley was a bad idea. Not sure the outlet mall would succeed either as the Camarillo outlets are huge and not far away.
Score: 4 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

iPhone Users Who Experienced 'Batterygate' Can Now File to Receive Around $25 Settlement From Apple

Monday July 13, 2020 6:50 am PDT by
Earlier this year, Apple agreed to settle a U.S. class action lawsuit that accused the company of "secretly throttling" older iPhone models. Now, eligible iPhone owners are beginning to be notified about their legal rights and options. Under the proposed settlement, Apple will provide a cash payment of approximately $25 to each eligible iPhone owner who submits a claim, with its total payout ...

Possible 'iPhone 12' Battery Certifications Suggest Lower Capacities Than iPhone 11 Series

Monday July 13, 2020 4:22 am PDT by
MySmartPrice has spotted certifications for three new Apple batteries that it believes could be for the upcoming iPhone 12 lineup, despite them being less capacitive than the batteries in the current iPhone 11 series. The batteries are identified with the model numbers A2471, A2431, and A2466, and appear on Safety Korea, China's 3C, and the Danish agency UL Demko. Apple is expected to...

Google to 'Dramatically' Improve Chrome Impact on Mac Battery Life

Sunday July 12, 2020 1:56 pm PDT by
Google will address long-standing battery life issues, particularly on Mac devices, reports The Wall Street Journal. Chrome will improve "tab throttling" by better prioritizing active tabs and limiting resource drain from tabs open in the background. This is said to have a "dramatic impact on battery and performance." Google has reportedly been performing early tests on Mac laptops in...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

Apple Pays Samsung an Estimated $950 Million for Missing OLED Panel Purchase Targets

Monday July 13, 2020 10:03 am PDT by
Apple in the second quarter of 2020 paid Samsung approximately $950 million for not meeting OLED panel purchase goals established in agreements between the two companies, according to display analysts at Display Supply Chain Consultants. Samsung last week shared guidance on revenue and operating profit for the second quarter of 2020, which included a one-time gain related to its display...

Apple Shares Humorous 'Working-From-Home Thing' Video

Monday July 13, 2020 9:31 am PDT by
Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses on showing off Apple products and their capabilities that can be useful when working from home, such as the ability to scan a document with an iPhone, mark up a PDF, Siri Reminders, and more.The...

SoftBank Considering Possible Sale of Arm Holdings as Apple Gears Up for Arm-Based Macs

Monday July 13, 2020 2:00 pm PDT by
SoftBank, the company that owns chip designer Arm Holdings, is exploring options that include a full or partial sale or a public offering, reports The Wall Street Journal. SoftBank is working with Goldman Sachs Group as an advisor, and the explorations are at an early stage. The Wall Street Journal says that it's unknown how much interest there would be in Arm from financial or industry...

Rumor Suggests New Apple App for Windows Could Be Coming Soon

Tuesday July 14, 2020 1:54 am PDT by
Apple could be working towards the release of a new app for Windows 10, according to a report this week from an Italian website. The blog Aggiornamenti Lumia suggests that an app from Apple is "coming soon" to the Microsoft Store, but stops short of providing additional details. Apple still maintains a Windows version of the iTunes app, which has been discontinued on Mac and replaced by...

Deals: Amazon Taking $400 Off 16-Inch MacBook Pro, Starting at New Low Price of $1,999.99 for 512GB

Monday July 13, 2020 5:34 am PDT by
Amazon has introduced a new low price on Apple's 16-inch MacBook Pro today, including both 512GB and 1TB models. Starting with the 512GB model (2.6GHz 6-Core, 16GB RAM), you can get this notebook for $1,999.99, down from $2,399.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....