French consumer fraud group DGCCRF, part of the country's economy ministry, last week launched a preliminary investigation into Apple over "alleged deception" and "planned obsolescence" of Apple products, reports Reuters.
The investigation follows Apple's admission that it slows down some older iPhones with degraded batteries during times of peak power usage in order to prevent unexpected shutdowns.
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Apple introduced the power management feature in iOS 10.2.1 following complaints of unexpected shutdowns in the iPhone 6s, but Apple did not make it clear to consumers that it was due to battery deterioration nor did Apple inform customers that it could cause occasional performance slowdowns.
Apple has since apologized for its lack of communication and introduced a new policy that allows iPhone 6, 6 Plus, 6s, 6s Plus, 7, 7 Plus, and SE owners to receive a one-time no-questions-asked $29 battery replacement for their devices, as a device with a depleted battery that is affected by throttling will return to normal performance with a battery replacement.
According to Apple, the power management features that prevent unexpected shutdowns by occasionally throttling older iPhones with batteries in bad condition are designed to preserve the life of the iPhone for as long as possible and were not implemented to force upgrades. From Apple:
First and foremost, we have never -- and would never -- do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.
Despite Apple's efforts to correct the issue, in addition to the French inquiry, the company is now facing more than two dozen lawsuits accusing it of intentionally slowing down older iPhones and failing to disclose the changes that it introduced in iOS 10.2.1. One of those lawsuits also stems from France, filed by French consumer group "HOP," which translates to "Stop Planned Obsolescence."
The French watchdog's investigation could take months to complete, and based on the findings, the issue could be escalated to a judge for a more in-depth inquiry or dropped all together.
If Apple is found guilty of planned obsolescence in France, the punishment could be a fine of up to five percent of its annual sales.
Top Rated Comments
HOWEVER, to be fair, plenty of other companies are guilty of planned obsolescence as well. Each one of these scumbag companies needs to be taken to the cleaners over it.
Apple wouldn't have apologized and offered $29 battery replacements if something wrong didn't happen.
That said, I also last week experienced what is like to try to get the battery replaced at an Apple store. There was inefficiency, there was arrogance from management, there was massive inconveniencing a customer. They expected 3 visits to the store and long waits (plus the $29) to replace a simple battery on a phone. While sometimes things get blown out of proportion, even a relatively decent and successful company like Apple needs balance and checks. Be these regulation or legal challenges. This issue is going to be very costly to them. Batteries, PR, possibly some lost sales. I am hopeful the lesson will result in improved transparency and a simplification of a simple battery replacement process.
One of the big reasons people buy Apple devices is their longevity. Apple knows this. Planned obsolence is a quick way for them to start loosing money. All these issues are the consequence of the market, a comprise they make while trying to compete with other, similar companies, with Pixels and Galaxies, not some malicious plan to get you to upgrade. In fact, people are more likely to upgrade if they are happy with their previous phone. If that phone runs like crap, you probably wouldn’t be willing to pay a lot of money for the next one.
Personally, sure, I would love to be able to replace the battery myself, but this iPhone would probably have a design that most people here would call boring, me included. We pressure all these companies to bring us tiny bezels and incredible performance and amazing cameras but we also hate creaky, plastic devices that can be opened or repaired easily.