Apple Says iPhone X Demand is 'Off the Charts' After Device Quickly Sells Out Around the World

iPhone X pre-orders began at 12:01 a.m. Pacific Time today and effectively sold out in just minutes. Orders placed now are estimated to ship in five to six weeks, pushing deliveries into early December.

iphone x quad
While the shipping estimates aren't a reliable indicator of iPhone X sales without knowing how much supply is available, Apple issued a statement to MacRumors indicating that customer demand is "off the charts."

We are thrilled to be taking orders for iPhone X, the future of the smartphone. We can see from the initial response, customer demand is off the charts. We're working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible. We will keep accepting orders online, and iPhone X will be available at Apple retail stores on Friday, November 3 starting at 8 a.m., as well as from our carrier and retailer partners around the world.

"The surging shipment lead times around the iPhone X approach the very popular iPhone 6 Plus," said Brian White, an Apple analyst with Drexel Hamilton, in a research note obtained by MacRumors.

The comparison with the iPhone 6 launch doesn't tell us much since, again, we don't know how much inventory was available on each launch day.

Gene Munster, a longtime Apple analyst turned venture capitalist at Loup Ventures, said he views Apple's current five to six week shipping estimate as a sign that demand for the iPhone X is "trending more favorable than investor expectations."

Munster created a chart that visualizes exactly when the iPhone X shipping estimates changed throughout the early hours.

iphone x lead times
Leading up to iPhone X pre-orders, multiple reports suggested Apple's manufacturing partners were struggling to assemble the TrueDepth camera and 3D facial recognition system that powers Face ID.

For this reason, several industry observers said the iPhone X would be in extremely short supply until next year. Apple analyst Ming-Chi Kuo forecasted there would just two to three million units available at launch.

Apple stopped releasing first weekend sales numbers for new iPhone models last year, as demand typically outweighs supply, so the company feels it is no longer a representative metric for investors or customers.

Customers that missed out on pre-orders or face a lengthy shipping estimate can try their luck at Apple Stores on November 3. Apple said stores will have the iPhone X available for walk-in customers on a first come, first served basis, and it suggested customers arrive early as it anticipates strong demand.

Top Rated Comments

hlfway2anywhere Avatar
55 months ago
This is going to be wild when people realize Face ID is completely insecure for practical usage
Feel free to substantiate your comment with some kind of evidence.
Score: 55 Votes (Like | Disagree)
Crosscreek Avatar
55 months ago
Lol....that's what happens when you have a short supply.
Score: 53 Votes (Like | Disagree)
NachoGrande Avatar
55 months ago
Turn a manufacturing mistake into positive news for your stock.
Score: 38 Votes (Like | Disagree)
citysnaps Avatar
55 months ago
Going to love the conspiracy theories and justifications on this thread.
Score: 27 Votes (Like | Disagree)
convergent Avatar
55 months ago
This is ROFL material. Its a headline that pre-orders are "off the charts" and based on sell outs... but we all know they had like 1/10th the supply they usually have because they've rushed this product out and having trouble making them. Is there anything that won't be spun as a positive?

How about a more accurate headline... "As expected, manufacturing delays led to early sell outs of new iPhone X".
Score: 26 Votes (Like | Disagree)
MarkB786 Avatar
55 months ago
It's easy to appear "off the charts" when the "chart" shows minimal stock available in the first place. Apple is always good with the spin, although this same spin, year after year, is becoming tiresome. I am REALLY hoping for SOMETHING truly new and amazing from Apple soon. Just not sure they have that mojo anymore.
Score: 25 Votes (Like | Disagree)

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
appleprivacyad cleaned

iOS 15 Patched Security Hole That Potentially Exposed Users' Private Apple ID Information to Third-Party Apps

Thursday January 20, 2022 3:32 am PST by
Apple patched two significant security vulnerabilities when it released iOS 15 that could have potentially exposed users' private Apple ID information and in-app search history to malicious third-party apps and allowed apps to override user Privacy preferences, Apple has revealed in a recent support document update. With most iOS, macOS, tvOS, and watchOS updates, Apple provides a list of...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...