Apple Says iPhone X Demand is 'Off the Charts' After Device Quickly Sells Out Around the World

iPhone X pre-orders began at 12:01 a.m. Pacific Time today and effectively sold out in just minutes. Orders placed now are estimated to ship in five to six weeks, pushing deliveries into early December.


While the shipping estimates aren't a reliable indicator of iPhone X sales without knowing how much supply is available, Apple issued a statement to MacRumors indicating that customer demand is "off the charts."

We are thrilled to be taking orders for iPhone X, the future of the smartphone. We can see from the initial response, customer demand is off the charts. We're working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible. We will keep accepting orders online, and iPhone X will be available at Apple retail stores on Friday, November 3 starting at 8 a.m., as well as from our carrier and retailer partners around the world.

"The surging shipment lead times around the iPhone X approach the very popular iPhone 6 Plus," said Brian White, an Apple analyst with Drexel Hamilton, in a research note obtained by MacRumors.

The comparison with the iPhone 6 launch doesn't tell us much since, again, we don't know how much inventory was available on each launch day.

Gene Munster, a longtime Apple analyst turned venture capitalist at Loup Ventures, said he views Apple's current five to six week shipping estimate as a sign that demand for the iPhone X is "trending more favorable than investor expectations."

Munster created a chart that visualizes exactly when the iPhone X shipping estimates changed throughout the early hours.


Leading up to iPhone X pre-orders, multiple reports suggested Apple's manufacturing partners were struggling to assemble the TrueDepth camera and 3D facial recognition system that powers Face ID.

For this reason, several industry observers said the iPhone X would be in extremely short supply until next year. Apple analyst Ming-Chi Kuo forecasted there would just two to three million units available at launch.

Apple stopped releasing first weekend sales numbers for new iPhone models last year, as demand typically outweighs supply, so the company feels it is no longer a representative metric for investors or customers.

Customers that missed out on pre-orders or face a lengthy shipping estimate can try their luck at Apple Stores on November 3. Apple said stores will have the iPhone X available for walk-in customers on a first come, first served basis, and it suggested customers arrive early as it anticipates strong demand.

Top Rated Comments

(View all)
Avatar
34 months ago

This is going to be wild when people realize Face ID is completely insecure for practical usage

Feel free to substantiate your comment with some kind of evidence.
Score: 55 Votes (Like | Disagree)
Avatar
34 months ago
Lol....that's what happens when you have a short supply.
Score: 53 Votes (Like | Disagree)
Avatar
34 months ago
Turn a manufacturing mistake into positive news for your stock.
Score: 38 Votes (Like | Disagree)
Avatar
34 months ago
Going to love the conspiracy theories and justifications on this thread.
Score: 27 Votes (Like | Disagree)
Avatar
34 months ago
This is ROFL material. Its a headline that pre-orders are "off the charts" and based on sell outs... but we all know they had like 1/10th the supply they usually have because they've rushed this product out and having trouble making them. Is there anything that won't be spun as a positive?

How about a more accurate headline... "As expected, manufacturing delays led to early sell outs of new iPhone X".
Score: 26 Votes (Like | Disagree)
Avatar
34 months ago
It's easy to appear "off the charts" when the "chart" shows minimal stock available in the first place. Apple is always good with the spin, although this same spin, year after year, is becoming tiresome. I am REALLY hoping for SOMETHING truly new and amazing from Apple soon. Just not sure they have that mojo anymore.
Score: 25 Votes (Like | Disagree)

Top Stories

Apple's First MacBook Pro With a Retina Display Will Become 'Obsolete' in 30 Days

Monday June 1, 2020 7:50 am PDT by
If you are still hanging on to a Mid 2012 model of the 15-inch MacBook Pro with a Retina display, and require a new battery or other repairs, be sure to book an appointment with a service provider as soon as possible. In an internal memo today, obtained by MacRumors, Apple has indicated that this particular MacBook Pro model will be marked as "obsolete" worldwide on June 30, 2020, just over...

Five Mac Apps Worth Checking Out - June 2020

Tuesday June 2, 2020 2:25 pm PDT by
Apps developed for the Mac often don't receive as much coverage as apps designed for iPhones and iPads, so we have a series at MacRumors that highlights interesting Mac apps that are worth taking a look at. This month's apps are designed to make working from home a little bit easier. Subscribe to the MacRumors YouTube channel for more videos. Meeter (Free) - Working from home often...

Apple Music Joins Music Industry's Blackout Tuesday Awareness Campaign

Tuesday June 2, 2020 1:31 am PDT by
Apple Music has cancelled its Beats 1 radio schedule for Blackout Tuesday and is suggesting that listeners tune in to a radio stream celebrating the best in black music. Blackout Tuesday is a campaign organized by the music industry to support Black Lives Matter after Minneapolis citizen George Floyd was killed by police in the course of his arrest. On launching Apple Music, many users...

Next Apple Pencil Could Be Released in Black

Tuesday June 2, 2020 10:25 am PDT by
The next iteration of the Apple Pencil could be available in black for the first time, according to leaker Mr. White who shared the tidbit on Twitter this morning. A mockup of an Apple Pencil in black We haven't heard rumors of a next-generation Apple Pencil and it's not clear when a new model might be released. Apple is rumored to be working on mini-LED versions of the iPad Pro, and it's...

iPad Pro With A14X Chip, 5G, and Mini-LED Display Expected in First Half of 2021

Wednesday June 3, 2020 6:22 am PDT by
Apple plans to launch new iPad Pro models with an A14X chip, 5G connectivity, and a Mini-LED display in the first or second quarter of 2021, according to the increasingly reliable Twitter account L0vetodream. The leaker claims that the new iPad Pro models will be equipped with Qualcomm's Snapdragon X55 modem, which supports both mmWave and sub-6GHz. mmWave is a set of 5G frequencies that...

Apple Releases macOS Catalina 10.15.5 Supplemental Update With Security Fix

Monday June 1, 2020 10:56 am PDT by
Apple today released a supplemental update for macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. The supplemental update comes a week after the release of the macOS Catalina 10.15.5 update. ‌macOS Catalina‌ 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the System...

Tim Cook Addresses George Floyd's Death and Ensuing Protests and Riots as Apple Temporarily Closes Some U.S. Stores

Sunday May 31, 2020 8:04 pm PDT by
Amid unrest in numerous U.S. cities following last week's killing of George Floyd by police in Minneapolis, Apple CEO Tim Cook has shared an internal memo with employees (via Bloomberg) addressing the pain that many are feeling and urging others to commit "to creating a better, more just world for everyone." Cook also announced that Apple is making donations to several groups challenging...

iCloud Down for Many Users, Causing 'The Application You Have Selected Does Not Exist' Error [Update: Fixed]

Tuesday June 2, 2020 4:44 pm PDT by
iCloud appears to be down for many people at the current time, based on complaints from MacRumors readers and Twitter users. Apple's system status page was not initially displaying an error when the problems started, but has been updated to confirm an issue with iCloud account sign ins. The support site says that some users may be unable to sign in to their iCloud accounts and may also be...

iOS 14 Again Said to Be Compatible With All iPhones Able to Run iOS 13

Monday June 1, 2020 2:08 pm PDT by
iOS 14 will be compatible with all iPhones and iPod touch models able to run iOS 13, according to information shared today by Israeli site The Verifier. The compatibility data was allegedly found in a leaked version of iOS 14 and confirmed by what The Verifier says is a "trusted source from the system development process." iOS 13 is compatible with the iPhone 6s and later, with a full...

iPhone 13 Prototype Mockup Depicts Notch-Free Design and USB-C Port

Thursday June 4, 2020 10:07 am PDT by
We still have a few months to go before Apple unveils the iPhone 12, but rumors about the iPhone 13, coming in fall 2021, are already circulating. Japanese site Mac Otakara today shared a rough 3D printed mockup of a 5.5-inch iPhone said to be coming in 2021, which is from "Alibaba sources." The model may be built on leaked specifications and rumors, but where the info comes from is unclear. ...