Apple Says iPhone X Will Be Available for Walk-In Customers at Stores on Launch Day

Tuesday October 24, 2017 5:48 am PDT by Joe Rossignol

Apple today announced that stores will have iPhone X available for walk-in customers, who it encourages to arrive early, on launch day. Presumably, this will include both Apple's own retail locations and select authorized resellers.

iphone x quad
iPhone X will go on sale in more than 55 countries and territories on Friday, November 3. On the same day, the first deliveries will begin to customers. iPhone X pre-orders begin this Friday, October 27 at 12:01 a.m. Pacific Time.

Due to a mix of reported production issues and strong demand, in-store availability of iPhone X will likely be extremely limited. Prospective buyers should be prepared for the possibility of waiting in long lines.

In a recent interview with BuzzFeed News, Apple CEO Tim Cook said "we'll see what happens" in regards to iPhone X availability. "We'll be working as hard as possible to make as many as possible," he added.

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Here's the full list of countries and territories where iPhone X launches November 3:

• Andorra
• Australia
• Austria
• Bahrain
• Belgium
• Bulgaria
• Canada
• China
• Croatia
• Cyprus
• Czech Republic
• Denmark
• Estonia
• Finland
• France
• Germany
• Greece
• Greenland
• Guernsey
• Hong Kong
• Hungary
• Iceland
• India
• Ireland
• Isle of Man
• Italy
• Japan
• Jersey
• Kuwait

• Latvia
• Liechtenstein
• Lithuania
• Luxembourg
• Malta
• Mexico
• Monaco
• The Netherlands
• New Zealand
• Norway
• Poland
• Portugal
• Puerto Rico
• Qatar
• Romania
• Russia
• Saudi Arabia
• Singapore
• Slovakia
• Slovenia
• Spain
• Sweden
• Switzerland
• Taiwan
• United Arab Emirates
• United Kingdom
• United States
• U.S. Virgin Islands

The majority of Apple's retail stores will open at 8:00 a.m. local time on November 3.

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Top Rated Comments

BradWI

118 months ago

Of course they'll save a few for stores - it guarantees them even more media exposure because of the campers.

Score: 35 Votes (Like | Disagree)

Gorms

118 months ago

1 per store?

Score: 34 Votes (Like | Disagree)

mazz0

118 months ago

Why would they do this unless they specifically want to generate big queues like in the old days? I think when they said they didn't want to encourage big queues they were fibbing a bit.

Score: 28 Votes (Like | Disagree)

Mark B16

118 months ago

Doesn't everyone get basic marketing... it's called the rule of scarcity. The more people think something is harder to get the more people want it.

Apple are putting out these stories as they know demand is low based on the price of the device, so by circulating stories saying supply is limited, limited stock in store etc etc, people will try harder to get one creating a PR buzz.

Whilst supply may actually be tight, this certainly being used to make the product demand look higher.

Score: 25 Votes (Like | Disagree)

PFKMan23

118 months ago

Then you pretty much need to start camping out atleast 2 days in advance because I bet the supply per store is under 20.

Score: 13 Votes (Like | Disagree)