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Apple Says iPhone X Will Be Available for Walk-In Customers at Stores on Launch Day

Tuesday October 24, 2017 5:48 am PDT by Joe Rossignol
Apple today announced that stores will have iPhone X available for walk-in customers, who it encourages to arrive early, on launch day. Presumably, this will include both Apple's own retail locations and select authorized resellers.


iPhone X will go on sale in more than 55 countries and territories on Friday, November 3. On the same day, the first deliveries will begin to customers. iPhone X pre-orders begin this Friday, October 27 at 12:01 a.m. Pacific Time.

Due to a mix of reported production issues and strong demand, in-store availability of iPhone X will likely be extremely limited. Prospective buyers should be prepared for the possibility of waiting in long lines.

In a recent interview with BuzzFeed News, Apple CEO Tim Cook said "we'll see what happens" in regards to iPhone X availability. "We'll be working as hard as possible to make as many as possible," he added.


Here's the full list of countries and territories where iPhone X launches November 3:

• Andorra
• Australia
• Austria
• Bahrain
• Belgium
• Bulgaria
• Canada
• China
• Croatia
• Cyprus
• Czech Republic
• Denmark
• Estonia
• Finland
• France
• Germany
• Greece
• Greenland
• Guernsey
• Hong Kong
• Hungary
• Iceland
• India
• Ireland
• Isle of Man
• Italy
• Japan
• Jersey
• Kuwait
• Latvia
• Liechtenstein
• Lithuania
• Luxembourg
• Malta
• Mexico
• Monaco
• The Netherlands
• New Zealand
• Norway
• Poland
• Portugal
• Puerto Rico
• Qatar
• Romania
• Russia
• Saudi Arabia
• Singapore
• Slovakia
• Slovenia
• Spain
• Sweden
• Switzerland
• Taiwan
• United Arab Emirates
• United Kingdom
• United States
• U.S. Virgin Islands

The majority of Apple's retail stores will open at 8:00 a.m. local time on November 3.

Related Roundup: iPhone X
[ 256 comments ]


Top Rated Comments

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Avatar
BradWI
18 months ago
Of course they'll save a few for stores - it guarantees them even more media exposure because of the campers.
Rating: 35 Votes
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Gorms
18 months ago
1 per store?
Rating: 34 Votes
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mazz0
18 months ago
Why would they do this unless they specifically want to generate big queues like in the old days? I think when they said they didn't want to encourage big queues they were fibbing a bit.
Rating: 28 Votes
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Mark B16
18 months ago
Doesn't everyone get basic marketing... it's called the rule of scarcity. The more people think something is harder to get the more people want it.

Apple are putting out these stories as they know demand is low based on the price of the device, so by circulating stories saying supply is limited, limited stock in store etc etc, people will try harder to get one creating a PR buzz.

Whilst supply may actually be tight, this certainly being used to make the product demand look higher.
Rating: 25 Votes
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PFKMan23
18 months ago
Then you pretty much need to start camping out atleast 2 days in advance because I bet the supply per store is under 20.
Rating: 13 Votes
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ThiGeever
18 months ago
Someone misses the long queues outside their stores...
Rating: 12 Votes
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TrueBlou
18 months ago

1 per store?


I’m thinking maybe just a display box :D
Rating: 10 Votes
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deanthedev
18 months ago
So much for supply issues. In the past Apple has limited launch to a smaller number of countries and then added additional countries every week or two.

What good is it to launch in 55 countries if there’s massive shortages everywhere? Better to limit to a smaller number of countries and make sure they have sufficient stock so as not to upset people by not having stock.
Rating: 10 Votes
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atlchamp
18 months ago
who the hell still goes to stores??
Rating: 9 Votes
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Fozziebear71
18 months ago

Here’s another thing. There’s a return policy. People will buy the iPhone X even if they’re on the fence about it. They will own it, test it and if they don’t like it they’ll return it and get an 8/8 Plus.


You will see multiple people in the forums who will purchase and return multiple phones because they swear there is a piece of dust in the upper left corner, the gap between the screen and the body is an 1/8 of a millimeter greater on the left side than the right side, there appears to be a faint color variance in the bottom quarter quadrant of the screen, etc, etc.

They will post pictures that no one else will be able to see what they are talking about, all while others can't find one to buy or are still waiting on their pre-order. watch and see.
Rating: 9 Votes

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